Previously, we learned about the SWOT analysis of Corona. In this blog, we’ll look through the marketing strategy of Corona, which is the top-selling imported beer brand in the United States.
The objective is to learn and get insights as to how Corona became USA’s most popular beer brand and continues to do so.
Marketing is an integral element of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.
We will learn the entire marketing strategy of Corona by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.