Profound Marketing Strategy of Mckesson – with Detailed Explanation

In the previous article, we discussed the marketing strategy of Medtronic. In this article, we are going to discuss the Marketing strategy of McKesson.

In this pandemic period, all of us have become concerned with our health. And at a time like this, what would be better than to discuss the marketing strategy of one of the leading medical brands, Mckesson?

Due to digitalization in every part of the world due to covid, companies are adapting to online modes of doing business, and Mckesson’s success story can be hindered if online practices are not adopted in their organization. 

Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this Blog, we will learn about the Marketing strategy of Mckesson. But first, let us know about the company and the product better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 3, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]