In our previous article, we came to know about the SWOT analysis of Minda Corporation. In this blog, we will dive deep into the marketing strategy of Minda corporation – the leading OEM Supplier & NSE listed.
The objective of this blog on the marketing strategy of Minda corporation is to give you in-depth insight into the expansion strategies of the company.
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Before exploring the footprints of the company in the automotive industry, and uncovering its strategies let us get acquainted with the company’s expedition.
About Minda Corporation – Complete Rundown
Minda Corporation was founded in Delhi by Shri S. L. Minda in 1958. The company is now a leading automotive component player with a global presence.
Minda Corporation Ltd was joined in the year March 11, 1985, with the name Minda Switch Auto Private Limited for the assembling of Ignition Switches for the Indian Automotive Industry and is the leading organisation of Spark Minda Ashok Minda Group which was important for the recent Minda Group.
Minda Corporation has 28 assembling offices situated across different parts of India including Maharashtra, National Capital Region, Tamil Nadu, Uttarakhand, Karnataka and Madhya Pradesh and 6 worldwide assembling offices in the Czech Republic, Poland, Germany, Indonesia, Mexico and Vietnam. Minda Corporation Ltd is perhaps the biggest provider of 2-wheeler 3-wheeler and Off-Road vehicles Electronic and Mechanical Security System.
For the innovative edge, the company has a devoted R&D office and coordinated efforts with the trailblazers and heads of the car business. For absorbing the most recent advances, Spark Minda has gone into key coalitions and specialised joint efforts with driving worldwide organisations and procured organisations across the globe. This has furnished Spark Minda with the front line in item plan and innovation to satisfy severe worldwide quality guidelines.
They are a leading car parts manufacturer in India – Electronic and Mechanical Security Systems, Die Casting, Keyless Solutions, Starter and Alternator Motors, Telematics, ITS and IoT, Wiring Harnesses, Components, Instrument Clusters, Sensors, Interior Plastics and new parts on hardware that take special care of all significant two, three, four-wheeler, business, rough terrain vehicle makers in India and Overseas.
Minda Corporation is an expanded organisation with an item portfolio enveloping mechanical and electronic security framework entryway framework electronic regulators for electric vehicles’ plastic insides and auto OEMs across the globe.
|CEO||Mr Ashok Minda|
|CMO||Mr Neeraj Mahajan|
|Area Served||India, Indonesia, Uzbekistan, Zibo, China, Vietnam, and Japan.|
|Market Share/ Revenue||The estimated annual revenue is currently 738.3cr every year.|
|Vision||To be a dynamic innovative and profitable global automotive organisation to emerge as the preferred supplier & employer, for creating value for all stakeholders.|
Marketing Strategy of Minda Corporation
Let’s take a look at Minda Corporation’s marketing plan. And how they handle the marketing effort, and joint ventures among other things.
Segmentation, Targeting, and Positioning
Minda Corporation is one of the leading auto component companies listed on NSE and BSE. Its key business is the manufacturing of 2-wheeler, 3- wheeler, and off-road vehicles, and electronic and mechanical security systems.
People of all age groups use the auto products which make their life easier such as TVs OLA Electric, Revolt, the dealers because they deal with dealer distributorship of about 450 dealers. Electronics, sensors, and connectivity penetration; are qualities that would make tomorrow’s automotive smarter, and their skills and investments in it will be greater. Reasonable use of technology and creativity.
Minda Corporation is positioned in the market as one of the leading manufacturers of automotive components.
Minda Corporation organised a 12-day empowerment camp in Feb-2019 for persons with disability, ‘SAKSHAM’ which aimed at providing mobility aids, skilling, and employment to people with special needs. Many differently-abled people got involved in this campaign.
Minda Corporation also organised a marketing offsite from 24th-26th April 2022 then they focused on the importance of adopting a collaborative and innovative team approach to work. After this campaign, Minda Corporation teamed up with each other to hype the company.
The company organised a campaign named Happy Feet Jaipur Style which was in Sep/Oct 2018. It was free of cost limb upliftment campaign. Many people got their feet back after the 2018 happy feet campaign.
Social Media Marketing
Minda Corporation is active on Linkedin, Facebook, Youtube and Twitter. They aren’t active on other social media.
FACEBOOK – They are relatively less active on Facebook. They post about the company, new products, campaigns and many more. 144 people followed their Facebook page.
TWITTER – It has around 49.9k followers on Twitter and most of its social media content is posted there from celebrations to culture to team unity. They organise insightful brainstorming sessions toward aggressive growth with team members. The company conducts various marketing offsite.
YOUTUBE – Also, they are active on youtube with 496 followers where they post regarding the effective interactions with the company CEO on the topics like Cyber Security Talk.
LINKEDIN – It has around 51k followers on Linkedin where they post regarding the effective interactions with the company CEO on the topics like Cyber Security Talk. job vacancy and many more.
As per SEO ranking the average organic keywords should range somewhere above 1000 as in simple terms it is considered a good website, below that it is believed there’s no work done on the website. Here the range is close to 6000 which shows its an average leading website.
Moving onto organic monthly traffic the range should be somewhere above 5000, here it’s more than 50,000 which shows the website is doing great and so the organic monthly traffic is in a good range which is considered to be above 25000. That means Minda Corporation’s digital marketing is gathering a lot of knowledge. They need to work on their domain authority part as below 35 shows a bad sign.
Their backlinks are doing great which proves them as a good company.
They talk about their own employee’s achievements through their posts on Twitter and as of the date they haven’t done any influencer marketing.
The company doesn’t have an online selling portal for this section because they deal in automotive parts so people prefer to purchase such things offline.
There is an app available for the Minda corporation mobile application.
Content Marketing Strategies
Minda corporations promote their CSR activities through Youtube. You can get a clear picture of the different product components through their Website. It is a B2-B company that doesn’t need to do any content marketing, and the sales team handles everything. Also, they press releases about their product via various sources and their camps coverage through electronic print and digital media such as Hindustan Times and India One News.
This ends our elaborative marketing strategy of Minda Corporation. Let us conclude our learning below from the marketing strategy of Minda Corporation.
In the marketing strategy of Minda Corporation, we came to know that the company somehow revolves around CSR.
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