In our previous blog, we studied the marketing strategy of ZARA, our favourite clothing brand. In this blog, we are going to know about the detailed marketing strategy of McKinsey – the most famous management consulting firm & Company.
The aim of this article is to know insights into how McKinsey became the leading management consulting firm in this competitive world.
Marketing is a part of a company’s DNA that can either make it or break it, as users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will learn the overall marketing strategy of McKinsey towards the end of this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.