In our last post, we learned about the marketing strategy of GNFC. In this blog, we will discuss the marketing strategy of Meghmani Organics, a leading manufacturer of pigment and pesticide products.
The objective is to learn and gain insights into Meghmani Organics and how it became a leading manufacturer of pigment and pesticides. The aim of this company is to present itself globally with a worldwide product acceptance.
Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will learn the entire marketing strategy of Meghmani Organics by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Company Overview
Executive Chairman, Mr Jayanti Patel, along with our Managing Directors, Mr Ashish Soparkar and Mr Natwarlal Patel, Executive Directors, and Mr Ramesh Patel and Mr Anand I Patel (collectively the “Founders”), created M/s Gujarat Industries i.e. Meghmani Organics in 1986 to manufacture Pigments.
They have six multipurpose ISO certified manufacturing facilities in Gujarat, India’s primary chemical belt, with a wide range of products and backward integration of essential raw materials, as well as access to significant ports. The Ministry of Science and Technology has acknowledged the R&D Centre, which is run by a team of specialists. It aids in the ongoing improvement of processes as well as the introduction of a wider variety of pesticides to fulfil the demands of global consumers.
The company’s well equipped GLP lab handles all data needs for necessary product registrations in each nation. Safety is a vital component of all of their procedures, and an efficient team of specialists ensures that all of their factories are safe.
| CEO | Ankit Patel |
|---|---|
| CMO | – |
| Area Served | India |
| Industry | Chemical Industry |
| Market Share/ Revenue | Rs 3,054.31 Cr |
| Vision | To constantly endeavour to create a sustainable position as one of the leading but diversified chemical companies with a strong manufacturing base in “Organic Chemistry” aiming global presence with worldwide product acceptability. |
| Tagline | Chemistry of Success at Work |
Marketing Strategy of Meghmani Organics
The marketing strategy of Meghmani Organics is great, they have had a great hold over the market for more than decades, and they target their consumers a bit more organically where there is a need for chemical products.
Segmentation, Targeting, and Positioning
STP in marketing is the segmentation, the first use of marketing analytics to create specific segments of a target audience based on demographics, geography and purchasing power, lifestyles, or hobbies. Meghmani Organics divided their segments and their customers based on demography which is based on gender, income, age, occupation, etc, followed by a Cross market segmentation (based on similar customers in different markets) and a psychographic segmentation (based on buying nature, characteristics, personality, etc.
Targeting is diving into the audience and accessing those with channels of marketing, lastly, positioning involves creating bespoke messaging designed for the segment they have chosen to sell products. Meghmani Organics’s focus target is the global market and exports registered in crop protection.
Meghmani Organics positioned itself as a pioneer in India for the manufacture of pesticides as well as phthalocyanine products.
Marketing Campaigns of Meghmani Organics
Meghmani Organics as of now does not have any marketing campaigns. Meghmani Organics can use the same marketing techniques as its competitors. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
Meghmani Organics can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
Meghmani Organics can be found on the following social media platforms
- Facebook with more than 1k likes
They are not active on other social media platforms like Instagram since it is a chemical and pesticide producer and it directly deals with some major agriculture and farming industries of the country. Meghmani Organics should have a LinkedIn page to hire great candidates searching for companies like Meghmani Organics on LinkedIn.
SEO Strategies
Meghmani Organics Domain has a fair SEO strategy. As in the above image, we can observe there is the use of 1690 organic words. The organic monthly traffic is 6573 clicks per month. Now Meghmani Organics can make its SEO strategies better than earlier by increasing its traffic by adding a few backlinks to some blogs or articles published by famous advertising agencies and mass media agencies.
Influencer Marketing
Meghmani Organics Limited is a company that manufactures and sells chemicals and pesticides which are further used to control various pests and disease carriers, such as mosquitoes, ticks, rats and mice and protect agriculture and agro-business. Thus Meghmani Organics Limited does not require any influencer marketing strategies to market its products because the company directly deals with major agro-businesses in the country.
Ecommerce Strategies
Meghmani Organics Limited is a company that manufactures and sells chemicals and pesticides products directly to export industries such as Flint Group, Akzo Nobel, DuPont, and PPG Industries. E-commerce doesn’t take up much space in the marketing strategy of Meghmani Organics. Meghmani Organics does not have an E-commerce portal through which they can allow their clients to order their agrochemicals and pigments, however, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.
Mobile Apps
Meghmani Organics does have a mobile app through which farmers can check the agri-chemicals products produced by Meghmani Organics and can check the usage of the chemical. The mobile application name is Meghmani Farmer App. The application is still not popular among its clients as it has only 500+ downloads till now, also there is no rating and reviews of the application yet.
Meghmani Organics should sincerely focus on the marketing of its mobile application since it can help the company to sell its products directly to its customers in a time effective and easier manner.
Content Marketing Strategies
Meghmani Organics Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website.
This ends our elaborative marketing strategy of Meghmani Organics. Let us conclude our learning below from the marketing strategy of Meghmani Organics.
What’s unique about Meghmani Organics’s marketing strategy?
In this blog we have come to know about the marketing strategy of Meghmani Organics, and how marketing strategies can help you to think clearly about your goals and continuously change and upgrade your activities.
As Meghmani Organics Limited has very minimal use of marketing strategies they will be having certain issues in the upcoming future. Let us consider business as a tree and marketing as one of its branches. In today’s world marketing branches are growing rapidly in this business tree. Similarly, digital marketing is another branch that is rapidly growing in this business tree. In the recent pandemic period, digital marketing has gained more importance than traditional marketing.
With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.
We hope this blog on the marketing strategy of Meghmani Organics has given you a good insight into the company’s marketing strategies.
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