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Complete Marketing Strategy of GNFC – Detailed Explanation

by | Case Studies | 0 comments

Are you looking for a Marketing Strategy for GNFC? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of GNFC.

So here we have discussed various ways of marketing used by GNFC which help them to grow their business in the Fertilizer and Chemical industry. In a previous article, we learned about the SWOT analysis of National Fertilizers, the second-largest producer of fertilizers in India.

Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.s

We will fully cover the marketing strategy of GNFC in this blog. Before we begin our deep dive into the marketing strategy of GNFC, let us start by learning the company’s story, target audience, and digital presence.

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About GNFC – Company Overview

Marketing Strategy of GNFC

Leading fertilizer company in India – Gujarat Narmada Valley Fertilizers & Chemicals Limited is known as GNFC. It is a joint-sector enterprise established in 1976 in Bharuch, Gujarat, by the Gujarat government and the Gujarat State Fertilizer and Chemical Limited Company.

It is located in Bharuch. It is an extremely growing industrial area of Bharuch which is growing the Bharuch industrial area. It is helping natural wealth as well as an industrial reserve area of Bharuch. GNFC started its manufacturing and marketing strategy in 1982. It was the World’s single largest Omonia-Urea Fertilizer Company at the time of 1982. After a few years, GNFC started many projects in the field of chemicals, fertilizer, and electronics. 

After its situation, GNFC worked as a corporation with extensive growth. GNFC corporation’s growth worked concerning the environment. Through a process of horizontal integration, GNFC has expanded its profile far beyond fertilizers. The GNFC has a full-fledged human resources training and development centre, complete with audio-visual systems, a computer lab, and conference rooms. Ahmedabad, Bangalore, Bhopal, Chandigarh, Pune, Hyderabad, Jaipur, Lucknow, and New Delhi are among the GNFC’s regional offices in India.

Quick Stats on GNFC
CEO N/A
CMO Jiten Desai
Area Served South Asian Countries
Industry Industrial Products and Chemicals
Market Share/ Revenue ₹ 880.80/6058 Cr.
Vision One of the world’s oldest and largest ammonia-urea fertilizer factories
Tagline Our Mission. Our Sankalp

 

Marketing Strategy of GNFC

STP – Segmentation, Targeting, and Positioning

Segmentation

The Process of STP starts with Segmentation where the companies divide their marketing into small segments based on aspects like this which is below-given

  • Demographics Segmentation
  • Geographical Segmentation
  • Location-Based Segmentation 

Or we can say market segmentation is a marketing phrase that refers to grouping prospective consumers into groups or segments that have comparable demands and respond to marketing actions in a similar way.

GNFC a few years ago entered Personal care Product Segmentation, Eyes with help of personal care Neem products and Eyes products earn around 500 Cr. by 2020 within 2 Years. GNFC uses Demographics, Geographical, and Location-based all of this segmentation to attract its customers.


Targeting

is what is a plan to target your customer in the marketing and how to acquire more customers with help of the target. In marketing, targeting is a method that divides a broad market into smaller groups to focus on a specific segment of that audience. It isolates a customer niche based on their distinct qualities and caters entirely to them. GNFC is a separate division for fast-moving consumer goods which is called FMCG.


Positioning

Positioning defines where your product and items stand concerning other company products which are offering products similar to yours is called positioning. Positioning is where your product (item or service) stands about other similar items and services on the market, as well as in the consumer’s mind.

GNFC has positioned itself as a manufacturer and distributor of a wide basket of neem-based products that are touching the lives of millions of people directly or indirectly.


Marketing Campaigns 

Marketing campaigns are a variety of media to advertise items, including television, radio, print, and online platforms. Demonstrations, video conferencing, and other interactive tactics can be used in campaigns that are not exclusively based on advertising.

Marketing Strategy of GNFC - Campaign 1

In 2015 the minister of chemicals and fertilisers mandated that all urea sold in India need to be 100% neem coated. GNFC took this on hand to make it a socio-economic project which involves the rural poor with a special focus on women empowerment. They aim to improve the livelihood prospects and generate income through the neem project. Today, the project is active across 22 districts of Gujarat. The project has been a fair process throughout the entire value chain.

Marketing Strategy of GNFC - Campaign 2

GNFC launched an environmental drive in 2018 in which GNFC conducted an Environment Awareness Program “Go Green – Grow GNFC Neem” where individuals were told to Contribute to the Environment by registering themself in the Environment Awareness Program and GNFC will plant a Neem tree of individual’s name. GNFC aimed to plant around 1 Lakh Neem trees per year. According to the sources GNFC is close to achieving it. The program name “Go Green – Grow GNFC Neem” also helped to promote GNFC neem products.

Marketing Strategy of GNFC - Campaign 3

GNFC participated at the trade fair 2019, at Bharuch from 11th – 16 April. They participated in the trade fair to promote their product in the market. Neem products reduce insect growth in crops and plants that trade fairs encourage farmers to use for their crops. That trade fair was very successful, after that neem product sales started growing.  


Social Media Marketing

The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM). Social media is very useful because with a vast number of active people on social media any business can easily find its target audience and can convert it into a paying customer by performing the right social media activities. 

So let’s start with the in-depth details of the social media marketing of GNFC.

Facebook Fan Following: 6945 Followers

Marketing Strategy of GNFC - Facebook

GNFC has around 6945 followers on its Facebook handle. They post product-related information and promotion videos of the new product launch. They gained a 4.7 Star rating on their Facebook Handle and GNFC has 6882 Likes on its Facebook Page.

Instagram Followers: 0

GNFC is not using Instagram to grow their business. Nowadays Instagram is the most popular platform for any business to acquire new customers. So, GNFC should give proper attention to utilising and acquiring customers from Instagram. 

Linkedin Followers: 4247 Fans

Marketing Strategy of GNFC - LinkedIn

Gujarat Narmada Valley Fertilizers and Chemical Limited have around 4247 followers on their Linkedin Handle. 

Twitter Followers: 3307 Fans

Marketing Strategy of GNFC - Twitter

GNFC Joined Twitter in September 2013. GNFC has around 3307 followers on their Twitter handle and they share promotional messages, seminars, new product launch posts, etc.

SEO Strategies

Marketing Strategy of GNFC - SEO

GNFC has a total of 34 keywords, which is awful but isn’t particularly impressive. They receive 4,650 organic monthly visitors. GNFC also has a low domain authority, according to the data. All of this data indicates that GNFC has yet to discover the benefits of SEO in today’s digital marketing arena. 

Because customers trust search engines, establishing a presence in the top places for the keywords the users are looking for requires enhancement of website credibility. GNFC should up its SEO game and upgrade its SEO strategies to stay on top of the digital marketing game with a boosted engagement.


Influencer Marketing

GNFC does not use influencer marketing to promote its product or services to its customers which is not defined as good for any business. They can use influencer marketing to boost the sales of their products. They are losing many customers who can buy through influencers and can help increase overall company sales.


E-commerce Strategies

GNFC doesn’t have an eCommerce Website to promote its product. Till now they are using other e-commerce platforms like Amazon, Flipkart etc. to sell their products. It will be better if they create their e-commerce website and promote their products because it will help the company to save the commission that they are currently paying to third-party e-commerce platforms and this will increase their credibility in front of their customers.


Content Marketing Strategies

GNFC has mentioned everything about the company and the company’s Infrastructure, Investors, Businesses, R&D, Careers, Media News and a way to reach them on their website https://www.gnfc.in

The company has posted several marketing campaigns, awareness videos, and event promotions on social sites like Facebook and LinkedIn. One can find much more information about the company through its Facebook page itself.

This ends our elaborative marketing strategy of GNFC. Let us conclude our learning below the marketing strategy of GNFC.

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What’s Unique in GNFC Marketing?

From the above-detailed explanation about the marketing strategy of GNFC company, you all must have understood the status of GNFC’s marketing strategy and how it has grown as a brand using various social media platforms.

The company has beaten its competition, and the main reason for that is its amazing marketing initiatives in raising brand awareness among its customers. However, they need to focus on new strategies such as influencer marketing, SEO, and Instagram marketing, and we recommend that they launch their e-commerce website.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of GNFC has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of GNFC, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of GNFC in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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