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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand. What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation. Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world. In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry. So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Publix: Campaigns & Target Audience
In the previous article, We learned about the SWOT analysis of Publix. In this blog, we will try to study and decode the marketing strategy of Publix – The largest employee-owned grocery chain in the United States. The main objective of this blog is to provide our audience with a well-rounded insight into the world of Publix. How the company operates, the culture it abides by, the way it markets itself amongst much more.  The world has gone online now and having a digital presence is as important as the product/service itself for the company.  So, if you are really interested in taking your Digital game up a notch, try our Free Masterclass on Digital Marketing taught by our Founder and CEO Karan Shah. We will learn the entire marketing strategy of Publix by the end of this blog. However, before diving right into it, let’s learn a little about the company, its digital presence and its target audience. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360 Degree Walkthrough of Marketing Strategy of PTT
Quite a good number of our previous articles have discussed the marketing strategies of various organizations in detail, varying from the financial, health, automobile, and fashion industries, amongst others. A marketing strategy could be defined as a plan of action designed to promote and sell a product or service. A good number of marketing strategies can be used to grow our business. This blog is mainly focused on giving detailed information on the marketing strategy of PTT, Thailand’s leading oil and gas exploration and production brand.We’ll be giving you an inside look into PTT and how they’ve managed to preserve its dominance in Thailand’s oil and gas business. Marketing is an essential component of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.Before diving into an in-depth review of the Marketing Strategy of PTT. Let’s begin by learning about Progressive’s origins, competition, and digital presence of the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy Of Progressive – In Detail
In our previous article, we learned in detail about the SWOT analysis of Progressive. In this article, we are going to elaborate on the marketing strategy of Progressive – One of the best Insurance companies.The third-largest auto insurer – Progressive is the market leader and serves the people in the US with insurance products that are low in rates but of superior quality. The major goal is to ensure that their clients are satisfied. In addition, it wishes to promote society as a whole, which includes fair job possibilities.Marketing is an essential component of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.Before diving into an in-depth review of its Marketing Strategy of Progressive. Let’s begin by learning about Progressive’s origins, competition, and digital presence of the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Prime Focus: Overview & STP Analysis
Formerly, we looked at the SWOT analysis of Prime Focus. This time we are gonna focus on the marketing strategy of Prime Focus.Prime Focus is India’s driving media administration’s ‘force to be reckoned with’, situated in Mumbai, Maharashtra. They give ‘start to finish’ innovative administrations to the media and media outlets.Another viewpoint that has made Prime Focus a goliath today is advertising. Marketing changes as the world goes on the web, and when you need to stay awake and updated – look at our Free MasterClass on Digital Marketing 101 by the Founder and current CEO of IIDE, Karan Shah.Need to perceive how Prime Focus has prevailed in the video after-creation industry? In this blog, you will find out about the marketing strategy of Prime Focus. Before we get everything rolling, get more familiar with Prime Focus as an organisation, the way things were laid out, its items, financial position, and its rivals.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Marketing Strategy of Prakash Industries – With STP Analysis
In the previous article, we learned about the marketing strategy of Prakash Industries – which is India’s largest cement manufacturing company. In this blog, we will dig deep into the marketing strategy of Prakash Industries – one of the largest diversified companies having core operations in the mining, power and steel industry in India. This article focuses on how Prakash Industries carved out its niche in the Indian steel industry and emerged as one of the key producers of value-added steel products and made its way to the 20 Best Steel Companies in the country.  Marketing is one of the most important pillars contributing to the growth of a company. The use of the internet has increased dramatically in recent years, and the majority of businesses have implemented digital marketing strategies. If you’re interested in learning the latest digital marketing techniques, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.Want to learn more about Prakash Industries’ success in the construction industry? This blog will teach you about the Marketing Strategy of Prakash Industries. Before we begin, learn more about the Prakash Industries company, including how it was founded, its products, financial position, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Tour of the Marketing Strategy of Power Gummies
In a recent article, we learned about the marketing strategy of TCS, which is part of the Tata Group. We had learned about the marketing mix, as well as its marketing strategy and campaigns. In this blog, we are going to get into the in-depth Marketing Strategy of Power Gummies. Adults can take Power Gummies as a pleasant, chewable vitamin dietary health supplement. 100% vegetarian gummies fight all hair problems, improve skin and nail health, and give you healthy, flowing hair every day. Contains 10 vital vitamins (A through E), Biotin, Folic acid, and Zinc, all of which are important for hair health. Digital marketing is a primary focus area of the company’s customer acquisition strategy as it is in an online appeal rental service store. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start. In this blog, we will go over the entire marketing strategy of Power Gummies. But, before we get into the meat of the investigation, let’s take a look at the company’s history, target market, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-depth Marketing Strategy of Power Grid Corporation Of India With Campaigns – Explained
In our last post, we learned about the SWOT analysis of Bharat Heavy Electrical Limited. In this blog, we will discuss the marketing strategy of Power Grid Corporation of India statutory corporation. The objective is to learn and gain insights into Power Grid Corporation and how it became India’s power corporation. The aim of this company is to utilise the resources for bulk transmission of power through its EHVAC (up to 765 kV level) and ±800/±500kV HVDC transmission network.Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we’ll take you through a complete 360 guide of the marketing strategy of Power Grid Corporation of India. Before we dig deep into the marketing strategy of Power Grid Corporation of India, let us learn what is the company Power Grid all about, and what products & services it deals with.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Power Finance Corp: Key Insights
Last time we brought to your knowledge, the detailed information about the Marketing Strategy of a valuable company BPCL. In this article, we are going to put light on the marketing strategy of Power Finance Corporation (PFC) – which played a vital role in the electrification of India. Marketing is a crucial part of a company to reach its target audience and also increase the bar of the target audience. Here you will get to know what marketing strategies make PFC stand out from its peers. As users all around the world migrate to the digital environment, marketing has followed suit. Being acquainted with the knowledge and skills of digital marketing is in demand today. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.In this blog, you will come across the complete details about the marketing strategy of Power Finance Corporation including its SEO strategies, Social Media, Content Marketing and others. Before we begin our deep dive, let’s start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Power China: Engineering Firm Overview
In our prior blog, we learned about the SWOT analysis of Power China, the world’s largest power engineering contractor. In this blog, we’ll go over the marketing strategy of Power China in detail also known as Power Construction Corporation of China Ltd.The goal of this blog is to provide you with information about Power China’s journey from a Chinese construction company to the world’s largest power engineering contractor. With 180,883 employees, it is the largest annual income in the Chinese region.Another element of Power China’s expansion is marketing. As the world becomes more digital in the twenty-first century, marketing methods are changing rapidly. If you’re interested in modern digital marketing, do attend IIDE’s Free MasterClass on Digital Marketing 101, offered by our CEO and Founder, Karan Shah. In this blog, we will run through the detailed marketing strategy of Power China and find out the company’s overall performance. Before we begin our deep dive, let us start by learning about the company’s overview, target audience, and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Poste Italiane: Italy’s Postal Service
In our previous article, we learned about the SWOT Analysis of Poste Italiane. In this article, we are going to elaborate on and understand the Marketing Strategy of Poste Italiane.Along with the postal service, Poste Italiane also provides logistics, insurance, payment, and financial services. It has wide recognition in Italy. The objective here is to learn and gain an insight into Poste Italiane and to know how it has turned into the largest postal service provider in the country.Marketing is one of the most important aspects of the success of any company. As we all know that the world around us has become entirely online now, marketing our brands digitally has become very important. If you are someone interested in learning the new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Further in this blog, we will have a detailed study on the marketing strategy of Poste Italiane. Before we start that, let us begin by knowing about the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Polycab India – Complete Overview
In our previous article, we learnt in detail about the SWOT analysis of Polycab India. In this blog, we are going to cover the marketing strategy of Polycab India.The objective is to help you gain insights into Polycab India’s transition from being an electrical store to becoming one of the most recognized and respected brands in India.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Polycab India in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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The Marketing Strategy of Policy Bazaar to Achieve Success
Taking the policy is a responsibility in our life. Nowadays, the policy has become a protection for our lives. Even when buying a new car, bike, or any item, we will take the policies, Because they will work as a protection for an item that we will be buying. Policybazaar is an online policy lender company. Policybazaar is one of the leading companies in the policy industry. In the pandemic situation, the number of policymakers has increased making it lead the market. Marketing is one of the factors for growing brand awareness in the market. Marketing is the process of creating trust and honesty from companies to customers. In this blog, we will be looking into the Marketing Strategy of Policybazaar, but firstly, let us know a few more details about the company. About Policybazaar Policybazaar is an Indian insurance company and Multinational financial company based in Gurgaon in Haryana, situated in 2008. When Policybazaar was introduced in India, insurance customers faced a tough time. Due to a lack of knowledge of the products and clarity was missing. Policybazaar was the only online platform in 2008 for buying insurance online. Policybazaar started from the imagination of a few people without insurance experience. The group of people imagined policy, and from that imagination, they started their journey at Policybazaar.com. Policybazaar is designed in way to find out all data about the insurance policy in one platform. At present, policybazaar.com is India’s leading Insurance website. Policy Bazaar is working on the policy Customer First and Sustainability Profitability for the entire insurance system. Competitor Analysis of Policybazaar Companies like BankBazaar, Coverfox, Easypolicy, Acko, and Turtlemint are PolicyBazaar’s main competitors in the online policy sector. In order to be relevant in this highly competitive market sector, businesses must be able to provide value for money to customers. However, the Policy Bazaar now offers more information about product features, prices, and services. These market participants are realigning their business models in order to meet the demands and expectations of the upcoming target groups in order to stay competitive. Insurance Aggregators Established Number of Employees Funding Revenue Policybazaar 2008 10000 $592.2M $113.6M BankBazaar 2008 1500 $122.1M $11.2M Coverfox 2013 550 $62.5M $4.8M Easy policy 2011 350 $2.2M $5M Acko 2016 400 $215M $307.3M Turtlemint 2013 750 $73.5M $6.4M Source – owler.com
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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