In a recent article, we discussed the marketing approach of UBS Bank.

In this article, we will describe the precise marketing strategy of QNB – an International Commercial Bank in Doha.

This case study’s main objective is to examine QNB’s marketing approach in-depth in order to comprehend how it grow in  31 nations on three continents.

We completely understand that the world is now online, especially in the aftermath of the epidemic, and that businesses need to have an online presence with digital marketing at its core. Due to the necessity of having an online presence as more and more businesses shift online, learning skills like digital marketing is important. 

If you want to learn more about marketing, enrol in our free master class on digital marketing conducted by Karan Shah, CEO and founder of IIDE.

By the end of this article, we’ll understand everything we can about the marketing strategy of QNB. Before moving on, let’s first discuss the company’s profile, offerings, target market, and online presence.

About QNB –

Source – Wikimedia Commons 

An international commercial bank with its headquarters in Doha, Qatar, is called Qatar National Bank (QNB Group). It was established in 1964, and as of right now, it has affiliates and companies in 31 nations on three continents. The Qatar Investment Authority and the general public both own an equal percentage of the bank.

QNB offers products like Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, securities, and asset management.

The first locally held commercial bank in the country, QNB, was established on June 6th, 1964. In its first year, it had 35 workers, and its initial headquarters were in Doha, the capital city of Qatar. The Indian rupee and the British pound were the two currencies in use at the time. QNB began opening offices in various regions of Qatar as the country’s population grew during the century.

The first outposts were established in Al Khor and Mesaieed in 1974. In 1988, the bank put its first ATMs in its Doha branches. The following year, it offered VISA cards to its customers. It had opened 76 branches in Qatar by 2015.

82.59 per cent of Bank QNB Indonesia is under the control of Qatar National Bank (QNB).

The net profit for the nine months that ended on September 30, 2020, was QR 9.5 billion ($2.6 billion). Since September 30, 2019, total assets have grown by 8%, totalling QR986 billion (US$271 billion).

Quick Stats –

 

Marketing Strategy of QNB –

A business needs a strong marketing plan in order to succeed. Let’s take a look at the marketing strategy of QNB and the numerous tactics they implement.

Segmentation, Targeting and Positioning

QNB segments its services to Institutional and individual clients.

QNB mainly targets private individuals, SMEs, large corporations, and government organisations to whom financial aid is needed. 

QNB is positioning itself as the top bank in Qatar to provide a range of financial services.

Marketing Campaigns

This was the first sports marketing initiative for Qatar National Bank. following an initial meeting where Project 11 was addressed.

In order to further the goals and objectives of QNB, the bank decided to partner with Project11 and capitalise on the excitement and prestige associated with sports.

The “Exclusive DBR technology” and “flexible packages,” but most crucially, the results Project11 had already attained with existing clients in the MENA region—a crucial target market for QNB—were the deciding elements in the decision to partner with them. QNB decided this was the best type of marketing for them after using Project11’s services to accomplish all of their goals.

Project11’s experience with successfully targeting the La Liga MENA audience with brand advertising during live matches was specifically sought by QNB.

With the help of this, QNB was able to communicate with its chosen target market in a way that was specifically tailored to the location. This made it simpler than ever for them to accomplish their goals using a highly visible and cost-efficient platform.

Through this campaign, Altitude highlights QNB’s solid foundation, willingness to lend, dedication to customer service, and ties to the local community.

Since QNB’s founding 133 years ago, the majority of its staff members have worked there for many years. Most of the department leaders have worked with QNB for 10, 15, or even more than 20 years.

There is much to be said for a bank that has avoided the “merger craze” altogether. The advertising slogan, “Always you, Always QNB” refers to the fact that QNB Bank has consistently maintained its status as a dependable, independent bank serving the same devoted clients in a sector with high levels of turnover.

Everything from print to the internet to pole banners, fliers, in-branch video, and more features this new campaign. Due to Altitude Marketing’s proficiency in designing digital campaigns, QNB teamed with them. Earlier, Altitude collaborated with QNB to produce their annual report, which was distributed in May.

QNB will receive a number of assets and rights in the Middle East and Africa as the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022, as well as branding exposure in the Host Cities. All eight stadiums hosting the FIFA World Cup Qatar 2022 will have on-site ATMs provided exclusively by the organisation, which has a vast network of ATMs and locations.

“We are extremely proud to announce QNB’s role as the Official Middle East and Africa Supporter of the FIFA World Cup 2022 and as the Official Qatari Bank of the FIFA World Cup Qatar 2022. QNB’s brand, the most valuable banking brand in the Middle East and Africa, will prove influential in making the tournament a success that will be remembered for generations.” – QNB Group’s CEO, Abdulla Mubarak Al Khalifa.

Social Media Marketing

• Instagram – 108K
• Facebook – 4.5M
• LinkedIn – 464K
• Twitter – 262.7K

QNB is most active and followed on Facebook. On their social media handles, they frequently share promotional content.

SEO Strategies

Source – UberSuggest

SEO is crucial to digital marketing and shouldn’t be replaced. Generally speaking, it is believed that less than 500 keywords are terrible, more than 1,000 are mediocre, and more than 10,000 are excellent. The fact that QNB has 77K+ organic keywords is amazing. This shows QNB has an excellent SEO plan in place that is producing results.

Again, the fact that there are over 206K+ visitors per month is pretty astounding. These figures suggest that QNB keeps the brand’s organic SERP rankings using a sound SEO strategy.

Influencer Marketing

Khabane “Khaby” Lame, a star on the internet, has been named the official FIFA World Cup Qatar 2022TM brand ambassador by QNB, the largest financial institution in the Middle East and Africa. The alliance will expand on QNB Group’s status as the competition’s Official Middle East and African Supporter and Official Qatari Bank.

E-Commerce Strategies

Being a Bank, QNB Offers all services in the bank online. They also have mobile apps which help in the mobile bank. As the world is turning digital all the bank services are available digitally for the comfort and convenience of the audience. Details about all the online services are available on its official website.

Mobile Apps

QNB has multiple mobile apps on both Google Play Store and App Store.

The following mentioned apps are available on Google Play Store.

• QNB Mobile – 4.3 ratings and 5L+ downloads
• QNB ALAHLI Mobile Banking – 3.9 ratings and 5L+ downloads
• QNB ALAHLI m-Token – 4 ratings and 1L+ downloads
• QNBFS Trading – 3.6 ratings and 10T+ downloads

Content Marketing Strategies

Alongside its social media, QNB also offers content through various Blogs on its official website. Further, there are various websites like reuters.com / fintech magazine which release various articles about the company for the audience to learn more about them.

What’s Unique in the Marketing strategy of QNB?

This brings the article on the marketing strategy of QNB to a close. For the company’s long-term viability and financial stability, gaining market share is essential. Knowing the right audiences to target and how to attract them may help the company get a larger share of the market.

The company’s website was able to dominate organic searches and attract a larger variety of regular visitors thanks to the selected set of keywords and continuous website maintenance.

QNB has outperformed in every area pertaining to an efficient marketing strategy.

The reputation of a well-known company is crucial. The success of a campaign can build or ruin a company’s reputation.

Effective campaigns may be created with digital marketing, and any weaknesses can be quickly fixed.

Given its growing importance, understanding the burgeoning sector of digital marketing is essential. If you want to learn more and develop your skills, look into the 4 Month Digital Marketing Course and 11 Month Digital Marketing Course offered by IIDE.

We sincerely hope that our article about the marketing strategy of QNB has given you insightful knowledge about the organization’s marketing strategies.

If you want in-depth analyses of companies like this, check out our IIDE Knowledge portal for more fascinating case studies.

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