In our previous blog, we studied the marketing strategy of ZARA, a clothing brand. In this blog, we are going to know about the detailed marketing strategy of PwC –
PwC stands for PricewaterhouseCoopers International Limited, it is an international global services firm known for its expertise in accounting and auditing in the global context. PwC by revenue is the world’s largest professional services firm, in addition to being a member of the Big-4 accounting companies.
PwC’s target groups are all industries and big organisations. To reach their target they have digital services provided with a new kind of consulting to help them reimagine their businesses in this digital era. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.
We will learn the overall marketing strategy of PwC towards the end of this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
PwC or PricewaterhouseCoopers is a multinational professional services organisation headquartered in London, United Kingdom. PwC has 175,000 workers and offices in 757 locations in 154 countries. Coopers & Lybrand and Price Waterhouse merged in 1998 to form Price Waterhouse Coopers & Lybrand. As part of a major rebranding effort, the trading name was abbreviated to PwC in September 2010.
PriceWaterhouseCoopers is recognized for its excellent corporate finance accounting services, including audit, tax analysis, company compliances, corporate finance, risk management, security, and other services that are up to date in the financial sector. PriceWaterhouseCoopers adheres to a code of conduct in all of its global offices, ensuring that all of the firm’s rules and laws are followed.
PwC to be included in the LinkedIn Top Companies list for 2021, In the Chief Learning Officer 2021 Learning Elite Awards Program, PwC was ranked 15th and was also named one of the top places to work in advertising and media in 2020 by Advertising Age.
|CEO||Robert E. Moritz|
|Industry||Audit and assurance, tax and consulting services.|
|Market Share/ Revenue||32%|
|Vision||Build trust in society and solve important problems.|
|Tagline||Act with integrity. I see me in PWC.|
Marketing Strategy Of PwC
Let us now learn about the marketing strategy which led PwC to become the world’s leading firm!
Segmentation, Targeting and Positioning
In this fast-growing world where competition is neck to neck, PwC found the gap between the customer’s needs and the services offered by various firms. The consulting firm targeted those firms that were in dire need to seek advice as to how they can attract and sustain their customer following the firm’s growth in the industry.
The firm targeted some of the world’s top corporate and political leaders who needed advice and solutions for their long existence in this world. The members of this firm provide recommendations to their clients and the clients apply the same in their organisation and benefit from the same.
PwC made its positioning in the market by recruiting the best students from the world’s best b schools after a rigorous interview process. That’s how they skimmed the best people from all over the universities making their firm full of the best advisers for their clients.
PwC launched an advertising campaign a year ago ‘The New Equation’ in which a lady talks about how we can bring together the right combinations of people and technology in unexpected ways, and then we start to make something greater. Passion and experience with the latest technology can create unexpected ways and new solutions. The video is one of the most viewed videos by PwC US on Youtube.
The New Equation: Human-led, tech-powered, real-world change
One of the latest ads by PwC of the same series ‘The New Equation’ released on Sep 2022 conveys the message that human-led, tech-powered can create real results and help your entire organisation transform to become better, smarter and faster. Human-led tech-powered communities bring deep industry knowledge, and passion, paired with the right technology, to create real results and help the organisation to become better and smarter.
The New Equation: Quality and transparency that builds trust
The series ‘The New Equation’ 3rd PwC advertisement tells that the quality of our work helps create trust in the marketplace, and enables better, more informed decision-making.
Social Media Marketing
KPMG can be found on several social media platforms such as YouTube, Facebook, Twitter, LinkedIn, etc. They also have a company blog which is regularly updated.
The firm has the most followers on LinkedIn. They are regularly active on every one of their social media handles, which denotes that they have a dedicated social media team.
The content on their social media handles is mostly informational and also consists of press releases. Their blog has articles based on press releases, product launches, surveys, and financial information.
Tax company PwC has always had a quiet role in the Academy Awards. In 2016, they were not as quiet about it, starting the #BallotBriefcase social media campaign. Using Snapchat stories, the campaign followed a briefcase ahead of the Academy Awards.
As per SEO rankings, it is advisable that the number of keywords – below 500 is bad, above 1000 is good and 10000+ is incredible. As we can see that https://www.pwc.in/ has 40k organic keywords which are amazing for a website, which means the digital marketing of PwC is gaining a good number of insights.
Also, the traffic per month is around 159,337 million which is absolutely amazing. Hence, we can see that the company already has a rising SEO which it should maintain and keep rising.
PwC is such a big company that it does not have celebrity brand ambassadors to promote. The company’s senior employees become so famous that they do not require an outside personality to promote them.
The company is again so well known that it does not require an e-commerce strategy. It has a very active website with a good website which delivers all the important information through its website alone. It is also very active on social media platforms.
Pwc has different apps for their different services on android and iPhone. Using their app you can use their services and products easily PricewaterhouseCoopers LLP, including Social Entrepreneurs Club, Policy on Demand, PwC RSAP, and many more.
Content Marketing Strategies
The company blog is mostly informational in terms of content and also contains press releases. They post articles on announcements, acquisitions, mergers, events, surveys, and a portion of informational content in the area of finance consultancy.
The content on their other social media handles such as Facebook, Twitter, Instagram, etc., are promotional ads to the content on their blog with links attached to the posts. They use social media to promote their blogs which bring attention to their website. This particular marketing strategy of PwC is highly effective in procuring clients and users to their website.
This ends with an elaborative marketing strategy of PwC. Let us conclude our learning below from the marketing strategy of PwC.
Conclusion – What’s unique in PwC’s Marketing?
The company’s unique feature is the quality of service they provide to its customers. The company helps big firms and governments to take the right decision, at the right time and in the right course manner.
As the market is growing so is the need for business consultants and advisers. PwC took the market opportunity and expanded its base as well as the area of work. As a result, they are now one of the leading business consultants.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of PwC has given you a good insight into the company’s marketing strategies.
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