Elaborative Marketing Strategy of Rain Industries Limited – Complete Overview

Updated on: May 29, 2022
Marketing Strategy of Rain Industries - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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We learned about the marketing strategy of Welspun India, a highly successful Indian textile company in our previous article. In this blog, we will dig into the marketing strategy of Rain Industries which is India’s leading company to produce carbon chemical products and cement. 

The objective of this blog is to guide you through insights into the Rain industries. In today’s era companies acquire customers through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

In this case study, we will go through the marketing strategy of Rain Industries, STP, marketing campaign, social media marketing, and SEO strategies. 

Digital Marketing Academic Challenge 2024 - DMAC

About Rain Industries – Company Overview 

Marketing Stratergy of Rain Industries  - rain-industries

Rain Industries Limited (RAIN) engages in the business of production and sale of Carbon Products chemicals and cement. Carbon products consist of Calcined Petroleum Coke(CPC), Coal Tar Pitch (CTP), and Green Petroleum Coke (GPC) energy manufactured through Waste Heat Recovery (WHR). Chemicals consist of resin modifiers and superplasticizers aromatic chemicals. 

Brian Jude McNamara is the chairman and Ind. director of Rain Industry whose headquarter is situated in India. There are 2 subsidiaries of Rain Industries. The first Subsidiary is named Rain Carbon INC and Rain Cements Limited. Rain Cements Limited operated under the name of Priya Cements.

Rain Industries Limited began on 15 March 1974 under the name and style of Tadpatri Cement. The name was further changed to Priyadarshani Cement Limited on 4 May 1984. In 1986 the company launched its IPO and started its first concrete cement plant in the year 1999 and the second concrete cement plant was set up in Hyderabad again. The company acquired CII Carbon of USA In July of the same year 2007 manufacturing 1.9 Million TPA of CPC with manufacturing facilities in Illinois, Louisiana Mississippi and West Virginia. The Company got its current name as Rain Commodities Limited on 27th December 2004.

Quick Stats on Rain Industries
CEO Brian Jude McNamara
CMO Radhakrishna Reddy
Area Served South Asian Countries
Industry Carbon Chemical Products
Market Share/ Revenue 44.5 Billion
Vision To be the world’s most trusted provider of diversified carbon products.


Marketing Strategy of Rain Industries

Rain Industries Limited as of now does not use any marketing strategies but a few marketing strategies are used by its subsidiary company named Rain Cement or Priya Cements.

Segmentation, Targeting, Positioning

Segmentation – Rain Industries Limited is a leading manufacturer of Calcined Petroleum Coke (CPC), Coal Tar Pitch(CTP), and Green Petroleum Coke(GPC). So they segment themselves into aluminium industries, special high carbon steel foundries, ground electrode stations, manufacturers of carbon and graphite products, electricity generation, coating companies, painting contractors, roofing and paving contractors, and companies manufacturing asphalt products.

Targeting – Rain Industries Limited targets companies like Hindustan Aluminium, Agarwal Profile & Steel, Graphite India Limited, Universal Asphalt Products, and many other international companies. 

Positioning – Rain Industries Limited ranks 1st in terms of market capital with more than Rs 6000Cr compared to its competitors. It is the leading producer of calcined petroleum coke.

Marketing Campaigns 

Rain Industries Limited as of now do not have any marketing campaigns but their subsidiary which is Rain Cements Limited has campaigns. Rain Industries can use the same marketing techniques as their subsidiary Rain Cements Limited or Priya Cements are using. The marketing campaign which they can follow from their subsidiary company is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Rain Industries Limited can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries. You can check the marketing campaigns of Rain Cements Limited also known as Priya Cements on their website.

Social Media Marketing 

Rain Industries Limited can be found on the following social media platforms:4

LinkedIn- https://www.linkedin.com/company/rain-industries-ltd

Marketing Stratergy of Rain Industries - LinkedIn

Rain Industries has 4625 followers on LinkedIn.
Rain Industries has 607 employees on LinkedIn

SEO Strategies

Marketing Stratergy of Rain Industries - SEO

Rain Industries Domain has a good SEO strategy. As in the above image, we can observe there is the use of 1,812 organic words. The organic monthly traffic is 6,604 clicks per month. Now Rain Industries can make their SEO strategies better than earlier by increasing their traffic by adding a few backlinks in some blogs or articles published by famous advertising agencies and mass media agencies. 

Influencer Marketing

Rain Industries Limited is a company that manufactures and sells carbon products to other manufacturing companies. Thus Rain Industries Limited does not require any influencer marketing strategies to market its products because the company directly deals with major clients in the country.

Ecommerce Strategies

Rain Industries Limited is a company that manufactures and sells carbon products. E-commerce doesn’t take up much space in the marketing strategy of Rain Industries. Rain Industries does not have an E-commerce portal through which they can allow their clients to order their products, however, they do have ample information on various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

Rain Industries does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Rain Industries deals in the production of crucial raw materials for the production of primary aluminium (including calcined petroleum coke (CPC) and coal tar pitch (CTP)), graphite, carbon black, refractory, titanium dioxide and a host of other products, ordering such items from a mobile app doesn’t feel appropriate as such big deals are to be done personally. 

Secondly, Rain Industries’s clients are some renowned businesses like Hindustan Aluminium, Agarwal Profile & Steel, Graphite India Limited, Universal Asphalt Products, and many other international companies etc, who wouldn’t choose a mobile app for ordering the above raw materials they need for further manufacturing. Considering the above factor, not having a mobile app has never been an obstacle for Rain Industries. 

Content Marketing Strategies

Rain Industries Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. 

This ends our elaborative marketing strategy of Rain Industries. Let us conclude our learning below from the marketing strategy of Rain Industries.

Digital Marketing Academic Challenge 2024 - DMAC

What’s unique about Rain Industries’ marketing strategy? 

In this blog we have come to know about the marketing strategy of Rain Industries, and how marketing strategies can help you to think clearly about your goals and continuously change and upgrade your activities.

As Rain Industries Limited has very minimal use of marketing strategies they will be having certain issues in the upcoming future. Let us consider business as a tree and marketing as one of its branches. In today’s world marketing branches are growing rapidly in this business tree. Similarly, digital marketing is another branch that is rapidly growing in this business tree. In the recent pandemic period, digital marketing has gained more importance than traditional marketing. 

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Rain Industries has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Rain Industries, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Rain Industries in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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