In our last blog, we discussed the in-depth marketing strategy of Radico Khaitan. In this article, we will go over the Marketing Strategy of Quicksell.
QuickSell is India’s one of the best product cataloguing and sale platforms. It also has various products and the company has customers from all over the world. Marketing is the ultimate way to reach the targeted costumes, so we need to understand each band’s unique way of marketing. Here we will come to know the entire marketing strategy of QuickSell.
Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out this Free MasterClass on Digital Marketing 101.
In this blog, we’ll look at the marketing strategy of Quicksell, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in detail.
About QuickSell
QuickSell was started in 2017 by Deepak Bhagchandani and is based in Mumbai, India, QuickSell is a product cataloguing and sales platform. The platform offers customers options to create and share digital product catalogues, analyse customer interest, and book orders on mobile devices.
They help businesses accelerate their sales process by enabling them to communicate their product offerings via an intelligent catalogue with inbuilt real-time customer insights and quick order booking.
In simple words, QuickSell helps customers make catalogues on their phone and share it with buyers. You can track customers’ interest and need and get their inquiries, all from your phone. Keep your product information ready and QuickSell will help you to share it from anywhere and anytime. QuickSell Mobile Shop and Catalogue (catalogue) Maker helps customers to make beautiful product catalogues (catalogues) on their phone on the go and share it with their buyers within minutes. QuickSell supports sharing the catalogues on all digital media such as Whatsapp, WhatsApp Business, Facebook, Instagram, SMS, Email, and 100s of other similar platforms.
| CEO | Deepak Bhagchandani |
|---|---|
| CMO | N/A |
| Area Served | India |
| Industry | Software Development |
| Market Share/ Revenue | $2M |
| Vision | E-commerce solutions for B2B businesses |
| Tagline | “QuickSell download Karo Aur apne business ko automatic mode par chalao” |
Marketing Strategy of QuickSell
The Marketing Strategy of QuickSell was to create relatable Ads to attract business owners. They focused on personalized catalogues, the privacy of the business owners, and saving time for the customers.
Segmentation, Targeting, and Positioning
STP is a comprehensive framework that explains and streamlines the market segmentation process. QuickSell separated its customers into 2 categories B2C & B2B by providing 2 subscription plans. The plans are the Lite plan and Premium plan. Their prices are 12,000 rs for 12 months validity, 4000 rs for 3 months validity, and 1750 rs for 1 month.
In the Lite plan, they targeted small business owners, whereas in the premium plan they targeted big business owners or startups.
The position of QuickSell is quite strong in the market as it provides its user’s B2B business online through the Easy creation of digital catalogues, live visitor analytics, inventory management, etc.
Marketing Campaigns
Right now QuickSell is running an amazing ad campaign on TV, in which they have 3 different ads with the same objective. These ads have shown a clothing vendor happily using the QuickSell app. In 2017, QuickSell uploaded its first advertisement on Facebook, which got a quite good response from the netizens.
The objective of this advertisement is to provide customer view time and product view time, due to which their users can sell as many products in less time. They have made this campaign relatable to their users by explaining the app in simple words about this ad film.
The theme of the campaign is to run your Business on automatic mode, so they have used the tagline “QuickSell download Karo Aur apne business ko automatic mode par chalao”. As the Ad was relatable to the users, the campaign became successful.
International women’s day offer
On the occasion of women’s day, Quicksell celebrates by giving a flat 20% off on all Quicksell plans. As the country is growing women are getting out of the home and contributing to the different fields this offers to celebrate the womanhood for the business women throughout the different fields. This offer was valid only for 8th March 2022.
Free amazon gift card
Quicksell posted a post on 8th Feb announcing getting the free amazon card. The offer was to help the business owners to grow their business by getting into Quicksell. The step was simple all you need to do was:
- Invite a business owner by using quicksell referral link given to you
- You and your friends will get 2k worth of gift cards for free when your referral subscribes to any quicksell yearly plan
This offer was valid for a few days. Many businessmen got engaged with quicksell.
If you are a business owner who wants to modify marketing strategies to achieve the success of Quicksell, here’s a video that will help you –
Social Media Marketing
QuickSell Application is available on Google Play Store. IOS users can use its web version through their website.
Facebook: They announce updates about their app on Facebook. Their Facebook page has 5.5k+ followers. Usually, they launch their new products on Facebook.
Instagram: They are not active on Instagram. They have 2.6k followers on Instagram.
LinkedIn: They don’t post anything on their LinkedIn account, but still they have a quite good number of followers due to its job openings.
Twitter: They do not have an account on Twitter.
Quick also has a youtube channel with 6.6k+ Subscribers, on which they advertise their app and also guide their users by uploading live demo videos.
They are most followed on LinkedIn with 11.5k followers, but they are mostly active on Facebook. The type of content they post is mainly promotional and about product launches. Their social media pages are not well maintained, because of which they have less audience.
SEO Strategies
QuickSell uses only 285 organic keywords due to which they get 7843 visitors per month to their website, which is very less. Compared to Oct 2021 the traffic has slightly increased. The traffic needs to be increased due to the company being able to showcase its vision to its customers.
SEO strategy has no other alternative and QuickSell doesn’t use it to the fullest extent. As we have already seen, most of its traffic comes from searches made online. Comparatively, QuickSell’s other competitors like Plytix, Sellercloud, and inriver PIM. Use SEO strategy and drive around 99.44% of organic traffic and the rest comes from paid marketing campaigns. This proves that these brands are fueled by a foolproof SEO strategy along with working hard enough to keep the brand soaring in the Google organic SERP results.
To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.
Influencer Marketing
Famous Actor Abhimanyuu Malhotra appeared in Quicksell’s recent Ad Film as Sharmaji. QuickSell doesn’t use any social media influencers to boost its brand reputation. Influencer marketing extends your reach and increases your standing in the industry. By following you on social media, users can learn more about your company, your story, and the products or services you offer. One of the most visible benefits of social media marketing is the role influencers play in increasing brand awareness. So, QuickSell should try influencer marketing to increase its audience reach.
E-commerce Strategies
QuickSell sells its products through its app and website. In the QuickSell app/website there is a separate portal, through which you can buy their plans. Purchasing any plan through their app/website is a very hassle-free process.
Mobile Apps
The company has a mobile app named QuickSell: Whatsapp Digital Cataloguing and Sales with 1M+ downloads. It allows you to make your own personalised catalogues, sharing them on WhatsApp, SMS, Email, Facebook, and 100s of other digital platforms. It also provides B2B features for Wholesale, Manufacturers, Distributors, and Dealers.
Content Marketing Strategies
Content marketing is a type of online marketing that focuses on generating, publishing, and distributing relevant content to a specific audience. There is a lack of content marketing in Quicksell, it will be better if they shift a little focus on content writing cause in this era content marketing is a must.
This ends our elaborative marketing strategy of Quicksell. Let us conclude our learning below from the marketing strategy of Quicksell.
What’s Unique in Quicksell’s Marketing?
QuickSell is a successful company with a unique marketing strategy. They market their products with a relevant topic which helps them to beat their competitors in the market. Overall, the marketing strategy of QuickSell is very good and also they are using the best marketing ideas such as providing a gift card in inviting others to their app.
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We hope this blog on the marketing strategy of Quicksell has given you a good insight into the company’s marketing strategies.
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