Latest Case Studies

In the last case study, we studied the Marketing Strategy of  Amazon in depth because it is one of the largest online retailers in the world. We will now dig deeper into the marketing strategy of Suning – the third-largest Chinese e-commerce site that offers a variety of gadgets and household appliances. Additionally, it appeared on the Fortune Global 500 list at position 328th.The aim is to understand the marketing activities of an enormous retailer that shares its space with rivals such as Amazon, Alibaba and eBay. Suning is among the top three B2C businesses in China that sell online. Among the operational categories, are physical goods such as household appliances, 3C products, books, general merchandise, household essentials, cosmetics, and infant care items. Content products and service goods are also included, with a total SKU count reaching 3 million.Marketing has migrated to the digital sphere along with users from all over the world. If you’re interested in modern digital marketing, check out the Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE. We will be analysing the complete marketing strategy of Suning by understanding its segmentation, targeting and positioning.

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Pemex. In this article, we will elaborate on the marketing strategy of Sundaram Finance – a leading NBFC in India. The objective of this case study is to get an in-depth analysis of the marketing strategy of Sundaram Finance. How it converted a small finance company into a leading NBFC.Marketing is a way that companies showcase their products, values, and the company as a whole to the world. If you are interested in new-age digital marketing then you will find this free digital marketing masterclass by Karan Shah, CEO, and founder of IIDE. So without any further adieu let’s dive right into the blog, Let’s start with knowing about the company and quick stats about it.About Sundaram Finance – Company OverviewWith the vision of hire-purchase finance in India, Sri T. S. Santhanam established Sundaram Finance in 1954, in Madras. It has emerged as one of the most trusted financial service groups in India. Currently, they have 680 branches nationwide, with 2 lacs depositors and 3 lakh car and commercial vehicle finance customers. Over the years Sundaram Finance has diversified its reach in Mutual Funds, Housing Finance, General Insurance, IT, Business Process Outsourcing, and Retail Distribution of financial services and products. The company also has 6 subsidiaries namely:Sundaram Finance HoldingsSundaram Home Finance Sundaram Asset Management CompanySundaram Fund ServicesSundaram Trustee CompanyLGF ServicesThe company works in such a way that it can protect and enhance its shareholders’ value with growth quality and profitability.The company initially was listed on the Madras Stock Exchange and then subsequently on the National Stock Exchange in 1998. The current market price is 2235 rupees.The company also has a “AAA” rating from CRISIL and ICRA in terms of fixed deposits.

Previously, we explored the detailed marketing strategy of Paytm, a leading Indian financial services company. Here we will explore in detail the marketing strategy of Sunac, China’s leading real estate company.Our objective is to provide you with an understanding of how Sunac China Holdings Limited, or Sunac, has turned into a leading company in the real estate market. The company is based in Tianjin, where it strives to give Chinese families an exceptional living and working environment by adapting high-quality products and services and integrating high-quality resources.The company’s marketing strategy is another reason why it is one of the most prominent real estate companies in China. Whether it is a small business or a large corporation, every industry understands the necessity of having an online presence and is turning their business online to keep updated with technology. Learn more about the importance of having a digital presence and keep up-to-date with the latest marketing strategies at our free masterclass on Digital Marketing presented by Karan Shah, CEO and Founder of IIDE.We will fully cover the marketing strategy of Sunac in this blog. Before we get into it, let us start by learning in detail about the company, its target audience, and its digital presence.

In our last post, we learned about the marketing strategy of Welspun India, a leading textile company. In this blog, we will discuss the marketing strategy of Sun Tv Network, an Indian media organization.  The objective is to learn and gain insights into Sun Tv Network and how it became Tamil Nadu’s leading Tv network. The main objective of the company is, through a structured talent assessment, you can attract, engage, and promote talents, as well as maintain the protracted endurance of strong senior management and stay ahead of the competition.  Marketing has become an important aspect of an industry’s DNA which may make or break its sustainability. As users all around the entire globe relocate to the online world, marketing has got on board. Since you’re interested in current digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, hosted by our CEO and Founder, Karan Shah, is a must. This blog goes over the marketing strategy of Sun Tv Network. Before we begin with the marketing strategy of Sun Tv Network, first let us start by learning more about the company’s business, intended audience, & online footprint before we plunge in.

In a previous article, we learned about the detailed Marketing Strategy of Brookfield. In this article, we are going to elaborate on the marketing strategy of Sumitomo corporation  – The largest worldwide Sogo shosha general trading company which is a diversified corporation.The objective is to help you gain insights into how Sumitomo Corporation is ranked in the Fortune Global 500, an annual list compiled and published by US Fortune magazine, for 27 years, as one of the global companies leading the world’s development.Subsequently, as you can see, the world is fully online now, and marketing is a part of a company’s DNA that can either make it or break it. If you are interested to know more about marketing then do check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Sumitomo by the end of this blog. Before we begin our deep dive, let’s begin with the company’s story, target audience and digital presence.

We learned about the marketing strategy of Welspun India, a highly successful Indian textile company in our previous article. In this blog, we will dig into the marketing strategy of Sumitomo Chemicals which is the leading Japanese company to produce chemical products. The objective of this blog is to guide you through insights into the Sumitomo Chemical. In today’s era companies acquire customers through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.In this case study, we will go through the marketing strategy of Sumitomo Chemicals, STP, marketing campaign, social media marketing, and SEO strategies.

In one of our previous articles, we gained knowledge about the SWOT analysis of Subros. In this post, we will be looking at the marketing strategy of Subros – India’s leading manufacturer of thermal products for automotive applications.The aim of this post is to discuss and understand the tactics Subros has followed which have helped it become India’s top manufacturer company for auto air conditioning systems and Subros wishes to expand to become the world’s top manufacturer of thermal products in partnership with Denso, Japan.The world is gradually leaning towards digitalisation, for which marketing is a key aspect. Since everything is online now, it is vital to learn about online marketing in various industries. If you are keen on learning about this, then feel free to check out IIDE’s Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Subros by the end of this blog. Before diving deep into the marketing strategy of Subros, let’s begin with the company’s story, target audience and digital presence.

In our previous blog, we learned in detail about the marketing strategy of a really fascinating company, Yellow AI. In this case study, we will go through the marketing strategy of Storymirror, campaigns, competitors analysis and digital marketing analysis.Highly effective marketing can either make a company or break it. As users across the world go digital, marketing has followed them to the digital sector as well. For further knowledge on marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this case study, we will go through the marketing strategy of Storymirror, STP, marketing campaign, social media marketing, and SEO strategies.

In our previous article, we learned about the widespread marketing strategy of Tata Steel. In this article, we will be discussing the immeasurable marketing strategy of Steel Authority of India Ltd (SAIL) – India’s second-largest steel producer.With this article we aim to take you through the journey of the Steel Authority of India, how it became the world’s 20th and India’s 2nd largest steel producer, having 5 steel plants under their management. For any organization to succeed, it needs a marketing department and the creative strategies they put forward, best suited for the concerned firm. From newspaper advertisements to billboards and house-to-house delivered pamphlets, marketing has come a long way and is now lunging through the digital platform. To know more about digital marketing and its manifold aspects, you should check IIDE’s Free MasterClass on Digital Marketing 101 by Founder and CEO Karan Shah. We wish to make you well-versed with the marketing strategy of Steel Authority of India as you read through the blog. Commencing, let us brief you about the company’s history as they have SAILed through the years, catering to different generations of consumers and now, their digital take on it. 

In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, Movistar. Here we will understand the marketing strategy of STC.“Saudi Telecom Company” is a leading telecommunications provider in the kingdom of Saudi Arabia and the middle east. STC offers a wide range of services and thus that makes it an ideal company invested in next-generation networks.It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of the latest digital marketing techniques. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market. Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the marketing strategy of STC. But first, let us know about the company and the product better.

In our previous article, we learned about the SWOT analysis of Eduvanz, a leading student loan provider in India. In this article, we are going to elaborate on the marketing strategy of Stashfin, a leading loan lender.The objective is to help you gain insights into Stashfin’s transition from being a loan lender cooperative society to becoming one of the most recognized and respected brands in India.Marketing is a core part of a company that can either make it to the top or break it. As users across the world started becoming digital, marketing also has followed them to the digital realm as well. If you want to learn and are interested in new-age digital marketing, then you must check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will be going to fully cover the marketing strategy for Stashfin in this blog. Before having a deep dive into strategies, let’s start by understanding the company’s story, targeted audience, and digital presence of the company.

Previously, we had done the absolute SWOT analysis of Standard Chartered –  A British Multinational Bank. Let us now do an in-depth marketing strategy of Standard Chartered.Standard Chartered is the universal bank that operates in consumer, corporate and institutional banking, and treasury services. The bank consumes around 90% of its profits from Asia, Africa and the Middle East and it is growing exponentially without any doubt. Over the years, despite technical innovation and development, they managed to keep their position in the market and give strong competition to others only because of a strong marketing strategy. In this modern era, technology and marketing go hand in hand. If you are interested in learning about marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we go into the Marketing strategy of Standard Chartered, let us know about Standard Chartered as a company.