Detailed Marketing Strategy of Suning- With Overview & STP Analysis

In the last case study, we studied the Marketing Strategy of  Amazon in depth because it is one of the largest online retailers in the world.

We will now dig deeper into the marketing strategy of Suning – the third-largest Chinese e-commerce site that offers a variety of gadgets and household appliances. Additionally, it appeared on the Fortune Global 500 list at position 328th.

The aim is to understand the marketing activities of an enormous retailer that shares its space with rivals such as Amazon, Alibaba and eBay. Suning is among the top three B2C businesses in China that sell online.

 Among the operational categories, are physical goods such as household appliances, 3C products, books, general merchandise, household essentials, cosmetics, and infant care items. Content products and service goods are also included, with a total SKU count reaching 3 million.

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We will be analysing the complete marketing strategy of Suning by understanding its segmentation, targeting and positioning.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 23, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]