In the last case study, we studied the Marketing Strategy of Amazon in depth because it is one of the largest online retailers in the world.
We will now dig deeper into the marketing strategy of Suning – the third-largest Chinese e-commerce site that offers a variety of gadgets and household appliances. Additionally, it appeared on the Fortune Global 500 list at position 328th.
The aim is to understand the marketing activities of an enormous retailer that shares its space with rivals such as Amazon, Alibaba and eBay. Suning is among the top three B2C businesses in China that sell online.
Among the operational categories, are physical goods such as household appliances, 3C products, books, general merchandise, household essentials, cosmetics, and infant care items. Content products and service goods are also included, with a total SKU count reaching 3 million.
Marketing has migrated to the digital sphere along with users from all over the world. If you’re interested in modern digital marketing, check out the Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and founder of IIDE.
We will be analysing the complete marketing strategy of Suning by understanding its segmentation, targeting and positioning.