Detailed Marketing Strategy of Tanla Platforms – With Company Overview

Updated on: Jun 12, 2022
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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our preceding article, we did the SWOT analysis of VMware – An American Cloud Computing Company. In this article, we’re going to discuss the marketing strategy of Tanla Platforms, India’s rapid main cloud communique and world-elegance telecom answers and not using a third-celebration dependency. 

Their objective is to take an insight into the Tanla Platforms’s transition from being the arena’s biggest cloud communique to turning into one of the maximum identified and revered manufacturers in India.

Marketing is part of an enterprise’s DNA that may make it or damage it. As users, we’ve come upon the arena that is going virtual, and advertising and marketing have been observed via means of many enterprise geographical regions as well. 

If you’re interested in a brand new age of virtual advertising and marketing, you then definitely ought to certainly take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.    

Before we start our deep dive into the marketing strategy of Tanla Platforms, allow us to begin by studying the enterprise’s story, audience, and virtual presence.

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About Tanla Platforms limited 

Tanla Platforms Limited (formerly known as Tanla Solutions Limited) commenced its adventure as the brand new millennium set in with a small institution of cellular messaging experts, with a base in Hyderabad, India, to create a world-elegance messaging porter. 

From 2000 until now, it has come in an extended manner. Today, they’ll be proud to have carried out global control in their region as virtually taken into consideration one of the maximum critical cloud communication carriers withinside the world. 

Dasari Uday Kumar Reddy is the Founder of Tanla Platforms Limited. Tanla is a public limited enterprise indexed on main Indian inventory exchanges. The trendy AGM (annual preferred meeting) carried out via means of Tanla systems restricted became on 24-Sep-2021. The current spike in Tanla Platforms’s inventory will be due to the current collaboration it introduced with Vodafone Idea. The CPaaS corporation introduced its collaboration with telecom operator Vi to offer steady and encrypted global messaging visitors at the Vi network.


Quick Stats on Tanla Platforms
CEO Dasari Uday Kumar Reddy
CMO Balaji Kesavaraj
Area Served Worldwide
Industry Telecommunication
Market Share/ Revenue 1,279.00 INR
Vision carbon-neutral by 2025
Tagline Connecting people and things


Marketing Strategy of Tanla Platforms 

There are nearly 7.8 billion humans on this planet so can all of them purchase a single enterprise’s product, definitely not, each enterprise will become aware of the institution of audiences who’re truly interested in shopping their enterprise product they may be known as goal audiences. To discover the audience, we must discover the identifiers that differentiate them from the others however how are we able to become aware of them? For this, we must use a segmentation process.

Segmentation, Targeting and Positioning:


The segmentation manner divides the huge audiences into small groups. As preferred, we can use democratic segmentation, geographic segmentation, psychographic segmentation, behavioural segmentation and geodemographic segmentation. 

But Tanla has used geodemographic segmentation and psychographic segmentation which segregate the clients via way of means of age, gender, income, own circle of relatives, repute, equation and region, country, state, metro city, urban city, rural city, habits & personality. Eg: Tanla permits Liberal global calling for global bridge numbers and different destinations.


To become aware of the target audiences, Tanla systems make use of specific promoting techniques in social media video campaigns. Rather than analyzing blogs and vlogs for the long term simply with one click on looking at a video on social media creates flexibility for the clients thru social analysis, video promotion, backed posts, and social posting for all systems like campaigns, live-tweeting etc.


Positioning refers to businesses setting their logo in humans’ minds withinside the type of way that they will be superior to others. It is talking about how your logo isn’t always just like the contrary competitive manufacturers. Tanla’s positioning is higher than its competition like 3i infotech due to the accurate CPaas that are extra transparent, E2E Encryption, and Secured with no intermediaries.

Marketing Campaigns


Marketing Strategy of Tanla Platforms - Wisely

Tanla Platforms is confined and Microsoft in the latest Times offered the release of wisely, a blockchain-enabled verbal exchange platform as a service. 

The attention made via way of means of Tanla approximately the wisehop occasion which changed into hung on Jan 1, 2021, disrupted the CPaaS surroundings and additionally were given an excellent impact on social media channels. On YouTube, it nearly reached 85k perspectives and the platform product characteristic, which is a ” one-stop-shop ” tagline, engaged all of the clients for the desires of the business wisely.

Voice product characteristic video additionally had an excellent effect on YouTube with 656K perspectives, the general marketing campaign has obtained over 7,41 Lakh perspectives. 

One of the important insights at the back of the marketing campaign changed to outline how the Tanla Platforms as an emblem usually sticks out for imparting first-class client pride via means of obvious and imparting E2E encrypted services.

Wisely platform that is a thrilling component and drives an increase withinside the conversational systems and OTT channels. There are elements to the platform, the Wisely Network and the Wisely Marketplace.

Marketing Strategy of Tanla Platforms - Tanls & Truecaller

The specific virtual revel in for the enterprise messaging through turning in the primary main worldwide platform Tanla to proudly announce a partnership with Truecaller which became hung on 28 February 2022. The partnership companies can now attain over 300 million lively customers with the applicable messages. The benefits of companies are clear along with decreased value, quicker transport and higher analytics for clients with superior ML models that can locate the kind of messages and type it out automatically. This automated sorting occurs without leaving messages out of your devices.

Overall the partnership made through Tanla with  Truecaller has had a high-quality effect on the inventory marketplace and percentage fees accelerated from Rs.3 to Rs.200 so it became an overvalued region as of now. But still, Tanla and Truecaller have been so assured that their collaboration will mark the brand new mistakes of virtual engagement which brings manufacturers and customers closer.

Social Media Marketing

Tanla Platforms is lively on all of the social media pages, they control their social media web page nicely and it additionally has a pleasant quantity of audience. Most of the social media content material is for young adults and kids as it enables their loads on this virtual world.

Facebook has 4932 followers
Instagram has 303  followers
LinkedIn has 34018  followers
Twitter has  28.5 followers

The general followers of a social media account on the Tanla Platforms from LinkedIn with 34018 fans. They additionally proportion plenty of informative content material approximately the corporation occasions sports and activity possibilities and additionally, they proportion plenty of thrilling content material on YouTube as nicely. Even on Twitter, they have got 28.5 fans. Twitter is an area in which they may be more engaged &  lively.

They pay greater interest to the capability clients with the aid of launching revolutionary merchandise and through participating with the awesome businesses giving them the main effect on social media.

SEO Strategy

Marketing Strategy of Tanla Platforms - SEO

The search engine optimization approach has an average of 1000+ natural key phrases that are exquisite for growing firms like Tanla.

The web website page additionally has natural month-to-month site visitors of 10000+ that’s growing the site visitors to the internet site continues to fluctuate due to the updates and upgrades going on in Tanla.

To position it fantastically, the right search engine optimization raises your online presence so it’s going to assist us to provide your product or offerings to a broad audience.

Influencer Marketing 

Tanla Platforms limited would not use any social media influencers to reinforce its brand reputation. But via means of developing greater social media content concerning the business enterprise and products & offerings presented is attractive to the fans to peer seen blessings performed in increasing awareness. By following the social media debts customers can benefit or study greater approximately your business enterprise.

E-commerce strategy

Tanla Platforms limited does not promote any kind of product via online portals. But you can find it hard to sell styles of offerings in merchandise like wisely, trubloc, messaging, IoT & voice offerings. Their typical goal for selling this product is to fulfil their clients worldwide.


Mobile Apps

Marketing Strategy of Tanla PlatformsMarketing Strategy of Tanla Platforms - Mobile App

Tanla announced the Launch of, a New Cross-Platform In-Application Billing Service for Mobile Games & Apps on March 7, 2011. Through a single integration with TPAYmobile, developers have gotten the right of entry to billing on over a hundred molecular networks similar to the cap capability to fee via Credit & Debit gambling playing cards globally. 

TPAYmobile offers developers the cap capability to monetize via new and contemporary-day industrial enterprise, business enterprise models like in-software program billing, try & buy, time fine licensing and subscriptions inside fact no starter or turning into a membership recompense. 

Using TPAYmobile’s unique licensing and fee technology, developers can monetize their apps and video games globally and distribute in numerous ways, along with App Stores, Preloading on handsets, direct to the customer similarly to via resellers and song how each channel is performing. 

The unique licensing abilities allow developers to create business enterprise models that suit-numerous market desires and pockets. The try & buy feature shall we developers promote their content material with the beneficial resource of the use of providing unfastened time fine trials and converting clients to paying customers the use of on-device consideration. 

Content Marketing Strategy

Content advertising and marketing is a sort of online advertising and marketing that makes a speciality of generating, analyzing, publishing and dispensing applicable content material to a selected audience. Tanla systems have a completely unique content material advertising and marketing method compared to its competitors. 

They offer greater campaigns in which contents are at once associated with the humans global and display their quantitative successive efforts made through them for being secured with E2E Encryption. 

They actually have a weblog in which personnel and interns deliver their testimonials concerning the business a weblog and administrators and top-degree managerial individuals offer a significant memoir of how they battle to construct fine running surroundings and how growing relies on the virtual platform.


This ends our elaborative marketing strategy of Tanla Platforms. Let us conclude our learning below from the marketing strategy of Tanla Platforms.

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What’s Unique in Tanla Marketing?

The organization is growing and spreading its forte the world over through launching diverse entrusted systems and the largest motive for this is its splendid advertising and marketing efforts in highlighting the logo to its clients. Marketing is one of the essential pillars of any business, and currently, this pillar goes via speedy change. With the growing significance of virtual advertising and marketing, studying approximately the developing area is a crucial step.

Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Tanla Platforms has given you a good insight into the company’s marketing strategies.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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