Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of VMware.
America’s biggest cloud computing company – VMware is headquartered in California with an ultimate goal to build strong computer software and cloud computing systems that can easily run on Microsoft Windows, Linux, and macOS so that enterprises can get software hypervisor for servers.
Another aspect that has made VMware a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Want to see how VMware has succeeded in the software industry? In this blog, you will learn about the SWOT analysis of VMware. Before we get started, learn more about VMware‘s company, how it was established, its products, financial position, and its competitors.
The company was founded by Diane Greene, Mendel Rosenblum, Scott Devine, Ellen Wang and Edouard Bugnion in the year 1998 from which Greene and Rosenblum were both college mates at the University of California, Berkeley. It all started with roughly 20 employees and today the company has more than 34,000 employees in total.
VMware provides reliable multi-cloud solutions, networking, modern apps, security and Telco cloud for the smooth running of an enterprise. Till now the company has provided its cloud computing services at banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation. Disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more–to define the digital foundation that will accelerate the next wave of innovation.
|Mendel Rosenblum & 4 Others
|No. of Employees
|$46.32 Billion (2021)
|US$11.767 Billion (2021)
|Net Income/ Profit
|US$2.05 Billion (2021)
Products & Services by VMware
VMware has been in the Software industry for more than a decade and deals in
- VMware vSphere
- VMware ESXi
- VMware Fusion
- VMware Player
- VMware ThinApp
- VMware View
- VMware Infrastructure
Competitors of VMware
VMware competes on a global level with many cloud-computing and networking companies. The top 7 competitors of VMware are:
- Red Hat
As now we have a better understanding of VMware, let’s look into the SWOT Analysis of VMware.
SWOT Analysis of VMware
A SWOT analysis identifies a company’s strengths, weaknesses, opportunities, and threats. A proven and true management paradigm that allows VMware to compare its business and performance with competitors and the industry as a whole.
So let us go ahead and first have a glance at the strengths of VMware from the SWOT analysis of VMware.
Strengths of VMware
As one of the leading companies in the industry, VMware, Inc. It has numerous strengths that make it stand out in the market. These strengths not only help protect your market share in existing markets but also help you penetrate new markets.
- Strong Free Cash Flow: There is a strong free cash flow that puts resources into the hands of the company to expand into new projects.
- Good ROI: It is relatively successful in new projects and provides a high return on capital expenditures through the creation of new revenue streams.
- Strong Brand Portfolio: Over the years VMware has invested in building a strong brand portfolio. This brand portfolio can be very useful if an organisation wants to expand into new product categories.
- Outstanding Performance in New Markets: VMware has accumulated experience to enter new markets and achieve success. The expansion has helped organisations create new revenue streams and diversify business cycle risks in the markets in which they operate.
- Highly Skilled Labour: Highly skilled workforce through successful education and training programs. By investing enormous resources in the training and development of VMware employees, they not only create highly qualified employees but also motivate them to achieve more.
- Mergers and Acquisitions: A track record of successfully integrating additional companies through mergers and acquisitions. Over the past few years, he has successfully integrated several technology companies to optimise operations and establish a stable supply chain.
Weaknesses of VMware
Strategy is all about choices and weaknesses are areas where companies can improve through SWOT analysis and leverage their competitive advantage and strategic positioning.
- More Investment is Needed in New Technologies: Given the scale of the expansion and the multiple geographic regions in which the company will expand, VMware’s overall integrating processes require more money to be invested in technology. Current investments in technology are not aligned with the company’s vision.
- Financial Planning is Not Being Performed Properly and Efficiently: The liquid asset ratio and liquidity ratio indicate that a company can use its cash more efficiently than it currently is.
- High Labour Outflow: Higher dropout rates compared to other organisations in the industry, VMware, and have to spend significantly more on employee training and development than their competitors.
- Not Very Successful in Integrating Companies with Different Work Cultures: As mentioned earlier, VMware is successful at integrating small companies. It has its share of failures to merge firms that have different work cultures.
- High Competition: The daily stock is high compared to its competitors, so the company has to raise more capital to invest in the channel. This could affect the long-term growth of VMware.
- Product Marketing: Although the product is successful in terms of sales, its positioning and unique selling proposition are not clearly defined, making it vulnerable to attack from competitors in this sector.
Opportunities for VMware
Opportunities are potential areas for companies to focus on to improve results, increase sales, and ultimately profit.
- New Environmental Policy: New opportunities will create a level playing field for everyone in the industry. This is a great opportunity for VMware, Inc. to realise the benefits of new technologies and gain market share in new product categories.
- New Taxation Policy: New tax policies can have a significant impact on the way VMware does business and open up new opportunities for them to increase its profitability.
- Open New Markets Through Government Agreements: New technology standards and government free trade agreements provided to VMware opens up opportunities for VMware to enter newly developed markets.
- New Customers Through Online Channels: The company has invested huge amounts of money in its online platform over the past few years. This investment opened up a new sales channel for VMware. Over the next few years, companies will be able to seize this opportunity by better understanding their customers and meeting their needs through big data analytics.
- Economic Recovery: Economic recovery and rising consumer spending after years of recession and slow industrial growth are opportunities for VMware to attract new customers and increase market share.
Threats to VMware
Threats are environmental factors that can harm a company’s development. Here are some of VMware’s threats:
- Legal Actions: The Company may face legal action in other markets given the continuing fluctuations in different laws and product standards in those markets.
- Fierce Competition: Strong profitability has increased the number of players in the industry over the past two years, putting downward pressure on overall revenue as well as profitability.
- Liability Laws: Vary from country to country VMware may face a variety of liability claims as a result of these market policy changes.
- Quantitative Increases in Commodities: This could jeopardise VMware’s profitability. A shortage of skilled labour in certain global markets threatens VMware’s continued earnings growth in the market.
- Operates Globally: Because the company operates in many countries, it is exposed to currency fluctuations, especially given the unstable political environment in many markets around the world. This may face some challenges in the market and may result in some losses as well.
This ends our extensive SWOT analysis of VMware. Let us conclude our learning below.
VMware is a well-known software company with significant global positions. During the SWOT analysis of VMware, we found that the company is highly dependent and enjoys strong brand awareness and trust from its customers. It has a solid logistic base and covers all markets it serves, but suffers from more active research and development from an increasing number of manufacturers and competitors in the same space.
But being such a huge brand across multiple countries, VMware should continue to innovate and develop more products and launch them in the market with the best possible marketing strategies.
Especially digital marketing which is vital in today’s growing and expanding world, to get better results and to remain competitive in the market. If you don’t have any idea of what digital marketing is or want to learn more about it and upgrade yourself, here is IIDE’s 3 Month Advanced Online Digital Marketing Course to know more.
We hope this blog on the SWOT analysis of VMware has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.
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