Marketing Strategy of Suzlon Energy: Detailed Explanation

In our previous article, we discovered in-depth information regarding the marketing plan of the intriguing brand Reliance Power. We’ll talk more specifically about the marketing strategy of Suzlon Energy in this article. 

The objective of this article is to discuss the history as well as the numerous marketing strategies they employed, including their usage of social media, SEO, an e-commerce plan, and other strategies conducted by Suzlon Energy.

Given that everyone is digitising their lives, businesses must provide their clients with the same services. Therefore, every firm will be successful if it has effective marketing plans.

Attend Karan Shah, IIDE’s CEO and founder, for a free masterclass on digital marketing 101 to learn more about the field of digital marketing and its benefits.

You can learn more about the marketing strategy of Suzlon Energy by reading this case study.

Therefore, let’s begin!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.