In our previous article, we discovered in-depth information regarding the marketing plan of the intriguing brand Reliance Power. We’ll talk more specifically about the marketing strategy of Suzlon Energy in this article.
The objective of this article is to discuss the history as well as the numerous marketing strategies they employed, including their usage of social media, SEO, an e-commerce plan, and other strategies conducted by Suzlon Energy.
Given that everyone is digitising their lives, businesses must provide their clients with the same services. Therefore, every firm will be successful if it has effective marketing plans.
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You can learn more about the marketing strategy of Suzlon Energy by reading this case study.
Therefore, let’s begin!
About Suzlon Energy –
Source – www.suzlon.nl
Located in Pune, India, Suzlon Energy Limited is a global manufacturer of wind turbines. MAKE previously placed it as the fifth-largest supplier of wind turbines worldwide.
Tulsi Tanti, the founder, was in charge of a 20-person textile business in 1995. Electricity was the second-highest business expense after raw materials due to the patchy local supply and rising costs. Any profits the corporation made would also be negated by the price of electricity.
After supplying his own business with electricity, Tanti established Suzlon Energy and transitioned into the wind energy industry to meet the energy needs of the textile company. Clients would provide 25% of the initial capital investment, and Suzlon would arrange the remaining 75% on loan, according to the business model they adopted.
Banks were initially reticent to provide loans for this approach, but by 2008, a large number of Indian banks had begun funding wind-generating projects for Suzlon customers.
One of the world’s top providers of renewable energy solutions, Suzlon Cluster is revolutionising and reinventing how property energy sources are managed globally. Suzlon, which has locations in seventeen nations across Asia, Australia, Europe, Africa, and the Americas, is enabling a cleaner tomorrow with its strong expertise in renewable energy systems.
Suzlon’s extensive line of durable and dependable products, supported by its cutting-edge R&D and more than 20 years of experience, are created to provide maximum performance, greater yields, and the greatest return on investment for the customers.
Quick Stats –
|Market Revenue||₹4,187.33 crores (US$520 million) (2021)|
|Vision||Be the best renewable energy company in the world.
Work towards the sustainable, social, economic and ecological development.
Create a better life for future generations.
|Tagline||‘Powering a Greener Tomorrow’|
Marketing Strategy of Suzlon Energy-
Let’s find out more about the marketing strategy of Suzlon Energy! And how it uses marketing techniques, etc.
Segmentation, Targeting and Positioning
Suzlon Energy does not have specific segments mentioned.
Suzlon Energy targets big industries in various sectors.
Suzlon Energy is positioned as one of the top suppliers of renewable energy solutions worldwide.
As Suzlon Energy is in a B2B business all its promotional strategies are designed in such a manner that it reaches effectively to its prospective customers. Deep insights into Suzlon’s products and their benefits along with costs are conveyed to the customers. It involves direct selling and sales promotions. Also, public relations are used by Suzlon to have a good brand image for the clients to trust its capabilities. Direct mails are sent to the clients explaining the products and solutions and to make the sale and convert the contacts into sales Suzlon uses sales promotions and is flexible about some prices with negotiations.
Social Media Marketing
- Instagram – 5K+
- Facebook – 133K
- LinkedIn – 140K
- Twitter – 14.4K
Suzlon energy has the maximum number of followers on LinkedIn. Suzlon Energy posts promotional and informational content on its social media handles.
Source – UberSuggest
SEO rankings state that having fewer than 500 keywords is undesirable, having more than 1000 keywords is preferable, and having more than 10,000 keywords is excellent. As we can see, Suzlon Energy has 28K+ organic keywords, which is impressive and shows how well-known their digital marketing is.
The monthly traffic is a respectable 116K+ as well. This study shows that Suzlon Energy is consistently successful.
Suzlon being an energy company does not use any kind of Influencer Marketing.
As it is an energy company it does not have any e-commerce portal. As they deal in B2B business their major customers are the big industries. Therefore, there is no need for an e-commerce portal for them.
Suzlon Energy has a mobile app SUZLON REACH with ratings of 4.4 and 1T+ downloads. This app is available on both Google Play Store and App Store.
Content Marketing Strategies
Apart from social media they have publishes some press releases on their website along with there are some websites like money control which post blogs about the company.
This ends the marketing strategy of Suzlon Energy. Let’s proceed towards its conclusion.
What’s Unique in the Marketing strategy of Suzlon Energy?
Suzlon Energy does not apply many marketing strategies or approaches, as seen in the case study, and as a result, their results on social media and SEO are modest. They do not frequently employ influencer marketing or marketing efforts. Additionally, their options for e-commerce strategies are restricted.
In conclusion, the marketing strategy of Suzlon Energy is ineffective.
The lack of marketing initiatives is the main issue Suzlon Power is attempting to solve. Every business needs marketing to operate, and in the present environment, business is progressively moving online.
This case study demonstrates how important digital marketing is to companies today, demonstrating why these companies are looking for digital marketers. As a result, there is a greater requirement for digital marketing.
If you’re interested in learning more about the field, check out IIDE’s Post Grad in Digital Marketing Course and Online Digital Marketing Course. One of the key advantages of taking this course is how handy it is to select an online option if you have four months to learn and a postgraduate programme if you have around a year.
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