In our previous article, we learnt in detail about the marketing strategy of AXA Insurance. In this blog, we will elaborate on the marketing strategy of Swiss Re – the world’s largest reinsurer, as measured by net premiums written.
The objective is to help you gain insight into Swiss Re and how it became the world’s largest reinsurer
Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well.
If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will learn the entire marketing strategy of Swiss Re by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.