In-Depth Marketing Strategy of Supreme Industries – A 360° Analysis

Updated on: Sep 12, 2022
Marketing Strategy of Supreme Industries - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In the previous blog, we collectively examined the Marketing strategy of Grasim Industries. In this blog, let’s take a deep dive into the marketing strategy of Supreme Industries – one of the biggest producers of plastic chairs in India.

Supreme Industries Limited is an Indian plastics company, based in Mumbai. It handles volumes of over 320,000 tonnes of polymers annually.

Supreme Industries is a very senior company that has effortlessly induced various verticals of marketing in its arsenal and it has been observed that it adapts smoothly to this ever-evolving space of new-age marketing campaigns. Take a look at this free masterclass on Digital Marketing tips 101 by our founder, Karan shah to keep up with the ever-evolving marketing trends.

In this blog, we will have a glance at the exclusive marketing strategy of Supreme Industries and understand the terms such as STP, content marketing, SEO strategies and their respective applications.

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About Supreme Industries

Founded in 1942, Supreme is India’s acknowledged brand in the plastic industry. Producing and managing volumes of over 3,50,000 tonnes of polymers annually effectively makes Supreme the country’s largest plastics processor.

The company offers a comprehensive range of plastic products and they have 25 advanced plants with R&D facilities to achieve the same. The plastic products range includes ross- Laminated Films, HMHD Films, Multilayer Films, SWR Piping Systems and more. 

Supreme Industries has seven business divisions including Injection Moulding, Rotational Moulding (ROTO), Extrusion, Compression Moulding, Blow Moulding etc. are some of the businesses.

Quick Stats on Supreme Industries
CMO Susanta Patnaik
Area Served Global
Industry Plastic
Market Share/ Revenue 5,530 crores INR
Tagline People who know plastics best.


Marketing Strategy Of Supreme Industries

Let’s learn about the marketing strategy of Finolex! And how Finolex carries the marketing campaign etc.

Segmentation, Targeting, and Positioning

Segmentation – Market segmentation is the process through which Supreme Industries decides to segment the overall market into smaller segments and groups that have similar attributes, buying behaviour, socio-economic background, etc. This is done to reach out to the group of consumers more efficiently and effectively. 

Targeting  – After the identification of various consumer segments within the marketplace, Supreme Industries needs to target a specific market. The choice of the target market is dependent on ten critical factors.

Position – Supreme Industries needs to position its product in such a way that it creates a – distinct image and provides a specific identity/reference point of the product and services in the customer’s mind. Brand positioning and product differentiation have become increasingly critical because of the driving down of production costs in the plastic industry and the direct access to consumers using e-commerce and other online retailing strategies.

Marketing Campaigns

Supreme Industries has conducted a lot of commercials to promote its plastic products. The commercials are uploaded on Youtube. Here we are going to talk about Supreme Industries’ 3 best marketing campaigns and commercials.

Marketing Strategy Of Supreme Industries - Campign 1
Supreme Furniture TVC – Hindi (30sec)

Supreme Furniture; one of the leading brands in the Indian plastic furniture industry offers an attractive range of premium and multi-utility furniture. The commercials convey the message that Supreme Industries’ plastics and furniture are durable and sturdy yet stylish and easy to maintain. The long-lasting products are available in a variety of designs and colours. The commercial got more than 2.5M views on Youtube.

Marketing Strategy Of Supreme Industries - Campaign 2

30 Sec TVC AD Commercial for Supreme Furniture in IBC24 Regional Channel in MPCG. Got a huge success through this commercial as it was broadcast during the elections and TRP was very high, and normally the surrounding and city news people prefer regional channels.

Marketing Strategy Of Supreme Industries - Campaign 3
Supreme Furniture TV Ad 1

40 Sec TVC Ad commercial of Supreme Industries’ products including plastic furniture and C-PVC pipes and fittings. The advertisement mainly focuses on promoting total plastic piping solutions by Supreme. You will see the well-known and respected Bollywood personality Mr Sanjay Mishra endorsing the brand in the commercial.

Social Media Marketing

The company is established on various social media platforms mentioned below with their followers:

  • Facebook
    • Likes: 38,250
  • LinkedIn: 
    • Followers: 41k+
    • Employees: 2,690
  • Instagram: Followers: 464
  • Twitter: Followers: 380

(The given data is of Sep 2022 )

Supreme Industries is most active with its updates and posts on Facebook and Instagram. On these platforms, they mostly post their products and update releases and wishes during festive times. They also upload posts related to their campaigns.

Social media, in today’s age, is used by everyone. So, the marketing related to it attracts a huge bulk of the audience. To learn about it more check out IIDE’s course on social media marketing.

SEO Strategies 

Marketing Strategy Of Supreme Industries - SEO

The number of keywords when below 500 is considered bad, above 1000 is considered good, and 10,000+ is stated as amazing, according to the SEO ranking. As we can see that has 24,292 organic keywords and it’s considered decently good. 

That means the digital marketing of Supreme Industries is gaining a good number of organic traffic and insights.

SEO’s importance is increasing day- by day as more websites are created every day. To learn more about SEO you can check out IIDE’s blog on Tips & Tricks of SEO

Influencer Marketing

Supreme Industries is in such a space and segment of the industry that it does not require a special influencer marketing vertical for its marketing ventures. The industry has featured Bollywood facilities in its commercial advertisements such as Mr Sanjay Mishra that we have already highlighted in the marketing campaigns. 

E-Commerce Strategies

The E-Commerce strategies of Supreme Industries include posting products such as piping, chairs, and plastic furniture on giant websites like Flipkart and Amazon. Other than retail outlets and many brick-and-mortar shops, Supreme Industries earns a majority of sales from third-party e-com websites and more from physical outlets.

Marketing Strategy Of Supreme Industries - ecom

The brand does not sell its products from its own eCommerce platform. They do have a website from where you can gather information about various products that Supreme Industries manufactures.

Content Marketing Strategies

Content marketing strategies used by Supreme Industries are pretty easy to understand and the audience can get the hook of it very quickly. It’s crisp, to the point and conveys the message the firm wants to support efficiently. 

Supreme Industries’ social media marketing team has been often observed publishing witty topical content on various platforms. They frequently post engaging posts on social media platforms.

This ends with an elaborative marketing strategy of Supreme Industries. Let us conclude our learning below from the marketing strategy of Supreme Industries.

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What’s Unique in Supreme Industries’ Marketing?

Supreme Industires is India’s best plastic furniture and C-PVC pipes and fitting manufacturer and it has also gained recognition internationally through its journey. The company is slowly growing itself in the space of the digital world and in today’s era, it’s important too.

Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Supreme Industries has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Supreme Industries check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Supreme Industries, and do share your thoughts on this case study marketing strategy of Supreme Industries in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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