In this article, we are going to elaborate on the marketing strategy of Swisscom – Switzerland’s leading telecoms company and one of its leading IT companies.
The objective is to help you gain insights into the marketing strategy of Swisscom that helped the company lead Switzerland’s IT industry. It serves as the face of your company, coordinating and producing all materials representing the business.
Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will fully cover the marketing strategy of Swisscom in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.