In the previous article, we learned about the detailed SWOT Analysis of Adobe, an American multinational computer software industry. In this article, we are going to elaborate on the extensive marketing strategy of Take Solutions, a provider of domain-intensive services.
The objective is to give you insights into Take Solutions and how it became the world’s leading brand in providing customers with a unique solution of full-service Clinical Regulatory and Safety services backed by unique technology command.
Marketing has become one of those elements without which it becomes difficult for a company to exist. As users across the world go digital, marketing has followed them to the digital world as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will fully cover our marketing strategy of Take Solutions in this blog. Before taking a deep dive, let us start by learning the company’s story, target audience, and digital presence.
About Take Solutions – Company Overview
TAKE Solution is a full-service CRO supporting pharma, biotech, and gadget companies across the globe. In the fast-growing Life Sciences space, TAKE offers clients an interesting combination of full-service Clinical Inquiry, Generics Advancement, Information Sciences, Administrative Undertakings, and Pharmacovigilance/Safety administrations supported by special innovation mastery.
TAKE Solutions to run administrations span from clinical trials to administrative entries to post-marketing security, all supported by bits of knowledge determined through restrictive industry systems gatherings. With a group of driving Life Sciences specialists, best-in-class frameworks and forms, and bespoke, industry-specific innovation and analytics, TAKE conveys effective results for clients.
TAKE Solutions’ worldwide list of clients incorporates huge and little trailblazer biopharmaceutical and gadget companies as well as generic manufacturers. With operations spread over the globe, It is an Open Company, registered in India on the Bombay Stock Trade and the National Stock Exchange and the National Stock Exchange. Led by a team of industry stalwarts and domain experts, it has been growing steadily with FY21 revenues touching INR 7,860 Mn (USD 106 Mn).
|BALASUBRAMANIAN (SRINI) SRINIVASA
|Market Share/ Revenue
|TAKE Solutions is committed to being a sustainable business enterprise that creates value for our customers, our investors, our employees, our partners, society, and the environment.
Marketing Strategy of Take Solutions
Let us now dive into the marketing strategies of Take Solutions! And how to Take Solutions to carry out marketing campaigns etc.
Segmentation, targeting, and Positioning
Segmentation, targeting, and positioning have become one of the most common marketing practices nowadays. Commercial effectiveness, selection of the most valuable segment for a business, and development of marketing mix and product positioning strategy have become essential factors for a business. One may take the help of the STP model in creating marketing plans, identifying the target markets, and essential differentiation factors.
Take Solutions to know exactly who its customers are. It’s people between the ages of 25 and 54 who have a middle to upper-middle income, are fashion and value-conscious, and shop a variety of retailers, both online and in-store, from department and speciality stores to mass merchants. You can see how specific the target audience is. You can literally imagine it right now.
Take Solutions divides its clients into segments based on the target mentioned above. Therefore they segment by age, gender, income, and fashion consciousness.
TAKE Solutions do not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their software company.
TAKE Solutions can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.
TAKE Solutions can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.
Social Media Marketing
From the studies conducted, it has been concluded that more than 80% of consumers make a purchase through social media. The power of social media is so unpredictable, especially in terms of three core areas: connection, interaction, and consumer data. Social Media has made it easier for businesses to analyze consumer behaviour and influence them behind the purchases
Take Solutions is active on social media mediums like Instagram, Twitter, TikTok, and Facebook. TJ Maxx is more popular on Facebook with 3.2 M followers, followed by 1.4M followers on Instagram and 349.1K followers on Twitter.
Seeing the audience that uses Instagram and Facebook, Take Solutions has worked more on these social media as it fits perfectly with its target audience. But Take Solutions is very inactive on Linkedin, with no posts made till now. Most of the posts are promotional and informational in nature. It also shares memes on its social media, to connect with the young generation.
SEO helps to organize a website’s content by topic to improve the likelihood to appear in the search results. SEO also helps to stay on track while creating content.
Search Engine Optimization (SEO) strategies have a great impact on customers landing on a company’s website. Thus, helping the company to gain more customers, retain existing ones, and gain market share. As it is evident from the image, the company gets around 617 customers from organic search which implies that the company uses a good number of keywords.
This implies the company gets most of its website visitors from organic traffic contributing to the good range of traffic generated from its website. It is well known that the number of organic traffic which is generated by the use of organic keywords is far better than any paid medium of driving traffic to the website.
It can also be observed with the help of a graph that the volume of visitors is declining from 4800 users in December 2021 to around 4200 in May 2022 which is not reflecting a good outlook for the company. Hence, the company should use a large amount of traffic to generate as much traffic as possible on the website.
Influencer Marketing has now become the heart and soul of online marketing. In today’s digital world, social creators or influencers with niche audiences offer more value to a brand. Most marketers are in contact with influencers for creating a social conversation about their respective brands. The success of influencer marketing is measured in terms of media value earned, impressions, and cost per action.
Take Solutions has actively collaborated with many actresses, celebrities, influencers, etc for their marketing campaigns. These influencers have a very huge fan following and help promote Take Solution’s popularity, sales, and goodwill too. They even leverage their celebrity client base which includes Taylor Swift, Prince Harry, Lance Bass, and Britney Spears, among others.
Take Solutions has its website but they don’t sell its products. You won’t find its product on other famous e-commerce websites such as Amazon, Flipkart, etc as they are one of its competitors. Take Solutions wants to make sure its products are exclusively sold on its e-commerce website.
It has its mobile app with the same name. The app can be easily downloaded from the google play store and apple store. But the app functionality has to be worked on. The app crashes a lot and the screen becomes unresponsive too. Though the reward system is not working as well.
Take Solutions should look into this on an urgent basis as it way hampering the loyalty of its customers, which it has earned over years.
Content Marketing Strategies
Take Solutions has been active on social media, especially on Facebook and Instagram. The content is based on information on its new product arrivals, marketing campaign, etc. Their press release is based on safety advisory, financials, changes in company structure, etc. Mostly the press release is targeted toward investors.
This ends with an elaborative marketing strategy of Take Solutions. Let us conclude our learning below from the marketing strategy of Take Solutions.
Conclusion – What’s Unique in Take Solutions Marketing?
Increasing the market share is important for both the financial health and the continued success of the company. Understanding the right set of audiences and the means to attract them can give a chance to the company to capture a wider market share. The desired set of keywords and constant efforts of the company over its website helped it to rank at the top amongst the organic searches and capture a wider set of audiences daily.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of Take Solutions has given you a good insight into the company’s marketing strategies.
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