Previously we looked at the elaborated SWOT Analysis of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the detailed SWOT Analysis of Adobe – the Megamind of graphic designing.
Adobe Inc., formerly renowned as Adobe Systems Incorporated, is an America originated company that specializes in printing, publishing, and launching graphic software. The company kickstarted in the year 1982 and is continuing to dominate the field of graphic designing to date.
Software applications launched by Adobe are the first choice of designers, despite the latest design software launches in the market, such as Canva, Figma and many more. Now, you must be wondering what makes the company stay at the top of the game, even after decades of its launch, right? Let us move ahead and find out.
There are a plethora of reasons why Adobe is at the top. One of them being, their strong and airtight brand build up and marketing game. We all know how marketing has revolutionized and is now called digital marketing. This skill has proven to be the need of an hour, and if you are interested to learn more about it, make sure you check out the free masterclass on digital marketing by Karan Shah, the Founder and CEO of IIDE.
Before we delve into the SWOT analysis of Adobe, let us discover more about Adobe, founding, products, financial status, and competitors.
