Complete Marketing Strategy of Super Smelly – With Company Overview

The SWOT analysis of India’s first and only toxin-free personal care brand, Super Smelly, was discussed in a previous article. In this blog, we will discuss the marketing strategy of Super Smelly in detail and dig deeper into its content.

The goal is to discover more about Super Smelly and how India’s first and only toxin-free personal care brand has become the most important force in beauty and personal care retail.

Online platforms have been used to leverage social media influencers for brand promotion. Digital marketing is evolving, and if you’d like to keep up with the current trends, check out the CEO and creator of IIDE, Karan Shah’s Free Master Classes on Digital Marketing.

We’ll learn all about the marketing strategy of Super Smelly at the end of this post. Let’s examine the company’s history, target market, and online presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.