Detailed SWOT Analysis of Super Smelly – India’s No.1 Zero Toxin Personal Care Brand

Previously, we had conducted a detailed SWOT analysis of one of the top beauty companies in the world which is Revlon. Now we move on to the SWOT analysis of Super Smelly which is another extremely successful company in this sector. 

Super Smelly is India’s first and only 100% toxic-free personal care brand. Launched in January 2019. Super Smelly has disrupted the world by introducing a category, never seen before. The brand makes natural and fun to use products, through multiple path-breaking skincare formulations that are both effective and safe for young skin, and capable of cracking even the toughest teenage skin.

Super smelly already catered to over two lakh customers from 350+ cities, the leading personal care brand is witnessing a 200 per cent growth rate since April 2020. Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly has recorded a remarkable annual recurring revenue of 12 crores. 

The brand has been leveraging online platforms to promote the content through 1,000+ social media influencers. As the world is going online, marketing is changing, and if you are interested to learn about the latest check out our Free MasterClasses on Digital Marketing by CEO and founder of IIDE, Karan Shah.  

Through this blog, we will provide you with the elaborate SWOT Analysis of Super Smelly but before we do that let’s first take a look at the company and understand its history, products and competitors better. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.