
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Marketing Strategy of SoftBank: STP Analysis & Campaigns
We have in-depth knowledge of the marketing strategy of Honeywell in our prior article. We will expound on the marketing strategy of SoftBank in this piece and provide a thorough analysis of it.This article aims to dig deep into the growth of the Japanese multinational company SoftBank.Without marketing, a company might struggle mightily in its industry. It is also essential to compete because the entire world is transitioning to digital. Check out IIDE’s Free MasterClass on Digital Marketing 101 taught by our founder and CEO, Karan Shah, if you are interested in learning the fundamentals of the field.We’ll aim to go over every aspect of the marketing strategy of SoftBank.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Sodexo – With STP Analysis
In our previous article, we briefly discussed the SWOT analysis of Sodexo. Similarly, in this article, we are going to learn in detail about the marketing strategy of Sodexo. Sodexo has been one of the dominant companies in the field of food services & facilities. We will also help you gain insights into how it has gone to become one of the gigantic companies in the sector of food services and facilities management.Today, Sodexo is one of the recognized and respected brands in food and facilities management in India and throughout the world. And when you look at the stock price of Sodexo (1991-2020), it has risen by 867.87% as shown in the chart below. So, Sodexo has made multiple strategies to transition itself from a simple food and service company to what it is today over time.Marketing has and always will be one of the crucial things when it comes to the growth of a company. It is directly related to business growth. As many users are going digital, it is also essential for your business to go digital and market digitally. So, if you are interested in growing your business with digital marketing, you must not miss out on IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will definitely discuss in brief the case study on the marketing strategy of Sodexo. But first, let’s watch out for the company’s story, about them, its target audience, and its digital presence.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Société Générale – Detailed Explanation
In our prior post, we talked in detail about the SWOT analysis of BNP Paribas. In this post, we’ll go through the marketing strategy of Société Générale – in detail.The goal is to assist you in gaining knowledge of Société Générale’s Digital Marketing campaign to understand how such a top banking company does business on a global platform.Marketing is an integral element of a firm’s Identity that may significantly impact its success. As users worldwide migrate to the digital sphere, marketing has jumped on board. If you want to learn more about digital marketing in the world today, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This article will go over the marketing strategy of Société Générale in detail. Let’s commence by studying the company’s history, intended audience, and presence online before we dive in.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Smallcase: Overview & STP Analysis
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand Finzy. In this article, we are going to elaborate on the marketing strategy of Smallcase– A fintech company founded by three IIT Kharagpur graduates.Marketing is a part of a company’s DNA that can either make or break it. As users across the world go digital, marketing has also followed them to the digital realm. If you are interested in new-age digital marketing, you should definitely check out IIDE’s free masterclass on digital marketing 101 by our CEO and Founder, Karan Shah.We will thoroughly cover our marketing strategy for Smallcase in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Skyroot Aerospace
In a previous article, we read about the SWOT analysis of Skyroot Aerospace. In this blog, we are going to give you an extensive marketing strategy of Skyroot Aerospace, an Indian private aerospace manufacturer and commercial launch service provider. The objective of this article is to give you insights into Skyroot Aerospace and its journey as a start-up company for manufacturing launch vehicles and how it wants to make space travelling as easy and affordable as travelling in a cab. Wonder how these companies are doing well? It is because of their marketing strategy. If you wish to upskill your career or want to promote your company better, you can attend IIDE’s Free MasterClass on Digital Marketing 101 taught by our Founder and CEO, Karen Shah, itself.Let us now dive into the marketing strategy of Skyroot Aerospace. But before that, we are going to take a little look at the company.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of SKF India: Overview & STP Analysis
In the previous blog, we elaborated on the SWOT analysis of SKF India. In this blog, we are going to elaborate on the marketing strategy of SKF India – one of the leading suppliers of product solutions and services for rolling bearing seals, mechatronics, and lubrication systems.The objective is to help you learn and gain insights into SKF India – a company that provides the industry’s leading automotive and industrial engineered solutions through its five technology-centric platforms, which are: bearings and units; seals; and mechatronics; lubrication solutions; and services.So, as you can see, the world is fully online now and users across the world have gone digital during this pandemic. Marketing has also followed them into the digital world. If you are interested in new-age digital marketing, then you should check out our free masterclass on digital marketing by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of SKF India by the end of this blog. But before diving deep into it, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of SiriusXM: Satellite Radio Provider
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Spotify. In this article, we will elaborate on the marketing strategy of SiriusXM – The only satellite radio provider in the U.S.The objective is to help you understand why and how SiriusXM managed to remain popular in the U.S despite the free music streaming services’ rapid increase in the U.S. SiriusXM has close to 25 million paying subscribers and it has also been ranked 5th in product quality score. Reason for its popularity, various marketing strategies and the amount of entertainment content it has provided.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of SiriusXM by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

The Marketing Strategy of Siply with SWOT Analysis
An app that can help thousands of people become financially independent? Looks pretty interesting, right? Then Siply is at your service. Siply is a tech-based micro-savings application that is based in Bengaluru, it’s the first platform in India, where the investment can be as low as rupee 1! So what does Siply exactly do to help such a vast amount of investors around India? It is an operated website and mobile application where one can invest starting from micro-savings making it flexible and vernacular.According to their recent fund activity, Siply Private Limited has raised over $ 1,000,000 and has recently launched an affordable Gold Savings Scheme.In this blog, we will explore the marketing strategy of Siply and also its SWOT Analysis. But first, let us start by exploring how Siply works.About Siply Private Limited.Based in Bengaluru, India, Siply helps underserved masses inculcate savings and investment through its relevant policies. Founded in July 2020 by Sousthav Chakraborty, Anil Bhatt, and, Nitin Mitta, Siply is a fintech startup claiming to be catering to over 40 crore people. Making an individual financially independent, this micro-savings app provides frictionless savings and digital onboarding with easy set-up and time-friendly measures. The startup is not only working as a tech-based app but also working on enabling micro-savings for the users of other platforms with a platform-as-a-service (PaaS) model.With its unique ability of instant withdrawals and investment from 0, the company has signed MOUs with Bighaat, Pickmywork, Gig4CE, and Xoxoday with other larger institutional partners. In January 2021, the startup raised over $1 million in funds in a seed round by Inflection Point Ventures.Siply India’s Target Audience Siply is a convenient app and website for investing, buying, selling, and withdrawal method for basic audiences in India. It is a simple method for audiences around the country to be financially independent and it attracts its customers with perfect examples and easy transactions.Siply’s target audience is the general public. With numerous advances given by Siply’s app, a person can invest in a wide range with a lot more benefits given by the app and website to make payments. Siply is a Mutual Fund distributor and it facilitates transactions with regard to third-party payment options as well, using Asset Management Companies (ACMs). Siply now has also introduced a Gold saving scheme for their customers. As you can see that Siply is customer friendly and stretches out with the most prominent advances to facilitate their customers. Its target audience explicitly reaches out to a group of the general public.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Sify Technologies – With STP Analysis
We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of Sify Technologies, India’s Prominent ICT Service & Solution Provider Company.The purpose is to learn and get useful knowledge of Sify Technologies while looking at the dynamic business built-in financial, manufacturing and healthcare and providing services throughout the world. Marketing plays a significant role in order to assess and analysing the qualitative and quantitative concepts of products and services offered. To fulfil your curiosity, about what exactly marketing means and how it is digitally transforming businesses to high levels while mastering your new skills. You can get a chance to enrol yourselves on South Asia’s virtual renowned platform, i.e. IIDE which offers a Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.Here, it’s the pulse to learn and acquire the dive level of information about the Marketing Strategy of Sify Technologies in this blog. Initially, we will focus on the company’s background, target customers and its virtual presence in the market.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of Shuttl With Campaigns & Target Audience
In our previous article, we learned in detail about the marketing strategy of the largest online payment platform, Paytm. In this article, we are going to elaborate on the marketing strategy of Shuttl, India.Shuttl is an app-based office bus service that allows users to search for and book air-conditioned bus trips for travel throughout the city. The objective of this blog is to provide an extensive study on the marketing strategy of Shuttl – India’s largest bus aggregator platform.Marketing is an integral aspect of a company’s DNA that may make or break its success. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.We will fully cover the marketing strategy of Shuttl in this blog. Before we begin our deep dive into the marketing strategy of Shuttl, let us start by learning about Shuttl’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Shriram Transport Finance Company
In our previous post, we learned about the detailed Marketing Strategy of PNC, an Indian leading non-banking finance company. In this essay, we will go over the Marketing Strategy of Shriram Transport Finance Company, which is India’s top non-banking financial service company.The objective is that will help you advantage insights into Shriram delivery Finance company and the way it presented the common man its services and products to enable him to attain his direction of prosperity and come to be one of the most recognized and revered manufacturers in India that contribute to the growth of the nation.Marketing is a component of a company’s DNA that can make or ruin it. Marketing has followed users around the world as they migrate to the digital domain. If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah, IIDE’s CEO and Founder of Free MasterClass on Digital Marketing 101.In this article, we will go over the marketing strategy of Shriram Transport Finance Company in elements. Let us start our deep dive by studying the business enterprise’s history, target market, and virtual presence.
Aditya Shastri
Aug 9, 2025

Exclusive Marketing Strategy of Shriram City Union Finance
In our last piece, we learned about the extensive marketing strategy of HDFC. The marketing strategy of Shriram City Union Finance Company – the foremost non-banking financial services provider in India will be discussed in this article.Are you wondering how Shriram city union finance has succeeded and performed top in all the Indian NBFCs?Here is the detailed analysis and study of Shriram City union finance we will explain to you all about Shriram City union finance, what do they do a brief introduction and what are the ways Shriram City union finance has utilised to grow in their segment exponentially as compared to other NBFCs in the Indian market.Marketing is an element of a company’s DNA that has the power to make or break it. As users moved to the digital space, marketing followed them from all over the world. The CEO of IIDE, Karan Shah, offers the Free MasterClass on Digital Marketing 101, which is a great resource for those interested in cutting-edge digital marketing.We shall discuss the marketing strategy of Shriram City Union Finance in detail in this article. Let’s begin our exploration of the brand by learning about its past, target audience, and online presence.
Aditya Shastri
Aug 9, 2025
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