In our previous blog, we learned in detail about the marketing strategy of a really fascinating company, Yellow AI. In this case study, we will go through the marketing strategy of Storymirror, campaigns, competitors analysis and digital marketing analysis.
Highly effective marketing can either make a company or break it. As users across the world go digital, marketing has followed them to the digital sector as well. For further knowledge on marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this case study, we will go through the marketing strategy of Storymirror, STP, marketing campaign, social media marketing, and SEO strategies.
Founded in 2015, StoryMirror is a tech start-up focused on building a creative ecosystem that offers its users a platform to launch themselves in the field of literature.
StoryMirror is a Digital Library platform that offers users an opportunity to use their own creative thoughts and ideas to create stories, poems, audio, and quotes. By story mirror, users can earn their identity as influencing writers on StoryMirror.
StoryMirror tries to bridge the gap between writers and readers and encourage people to come forth and write irrespective of their language, background and skills. The company nurtures young talent and even the youngest writer in India is published by StoryMirror. Story mirror’s aim is to bring about a creative revolution and change the literary landscape of the globe.
Story mirrors have different language systems which can help the users to read and write easily in their language. Users can connect with readers and writers in the story mirror and help the creators to embrace their creativity.
|CEO||Mr Bibhu Dutta Rout|
|COO||Mr Hitesh Jain|
|Area Served||Online Platform|
|Industry||Publishing, Literature tech|
|Market Share/ Revenue||N/A|
|Vision||Offer a platform to write those untold stories that everyone carries within.|
|Tagline||A community of millions of readers & writers who are creating a better world through their words & imagination.|
Marketing Strategy of StoryMirror
STP- Segmentation, Targeting and Positioning
Market segmentation refers to the technique of dividing a company’s target market into achievable and approachable groups. StoryMirror creates segments based on geographical factors by publishing in various regional languages.
This marketing strategy phase includes analytically choosing the segments that will provide the most efficient and practical approaches to achieve the firm’s marketing goals. StoryMirror targets the part of the demographics of its segments that is tech-savvy and interested in reading and writing. Mostly between the age group 15 to 35.
It means placing the company’s brand in the market with other competitors. StoryMirror promotes itself by organizing various contests and giveaways for its readers and writers and also acknowledges the best work by authors by presenting them with various awards that their work deserves.
One of the most effective marketing campaigns used by StoryMirror is the contests organized by them. These contests are organized in various languages including English, Hindi, Odia, Bengali, Tamil and Marathi. The most recent and ongoing contests include, “Poem a day”, “Writing Wizard” and “52 weeks writing challenge”.
StoryMirror incites its users’ interests and attracts new users by acknowledging their work and providing various incentives in the form of awards such as the Author of the Year Award, Author of the Week award, QuoteMaster award, giveaway and many more.
Social Media Marketing
StoryMirror can be found on various social media sites on the following links:
Facebook: https://www.facebook.com/storymirror. No. of followers on Facebook: 34.5k
StoryMirror has the most followers on Facebook crossing almost 34.5k. It is the most active on Facebook posting almost every day about the various ongoing contests, new book launches events, book sales, giveaways, live videos with its authors, etc.
SEO is the process of using keywords and phrases related to your company or firm that your ideal target audience is searching for. It plays an important role at every stage of the marketing process, from initial research to decision making.
SEO strategy has no other alternative and StoryMirror uses it to the fullest extent. As shown in the picture below, it has used almost 1.9 lakhs keywords which increases its visibility on SERP. It generates organic monthly traffic of about 3.1 lakhs, with up to 17.5 lakhs backlinks.
This proves that StoryMirror is fueled by a great SEO strategy along with working hard enough to keep the brand soaring in the Google organic SERP results.
StoryMirror has had the privilege of its books being launched by Mr Amitabh Bachchan, Mr Subhash Ghai, Mr Ramchandra Guha, Mr Sunil Gavaskar, Hon. PM of Mauritius, Hon. CM of Gujarat, Hon. CM of Uttrakhand, Dr Kiran Bedi, Indian Ocean Band, Mr Lesile Lewis, and Late Mr Tom Alter, to name a few.
StoryMirror has an online StoryMirror Shop where it sells different genres of books, magazines, e-books and poetry published by it at very nominal rates to attract customers.
StoryMirror also has its app on the google play store as well as on AppStore.
Content Marketing strategies
StoryMirror has a youtube channel where it uploads content such as tutorials on how to use its app and website, audio stories and poems, Authors’ round table meeting videos, open mic poetry videos and many informational videos such as success stories of various well-established brands.
Youtube channel link: https://www.youtube.com/channel/UCeE-BRkwPsxtMSKDUrIR57g
This ends our elaborative marketing strategy of Storymirror. Let us conclude our learning below from the marketing strategy of Storymirror.
Conclusion- What’s Unique in Storymirror Marketing?
StoryMirror is currently the #1 Literature Tech platform in India with 100k writers, 8 million readers and 450 million words written in 10 different languages.
In terms of revenue, this firm has been maintaining more than 20 per cent growth quarter on quarter and this is a distinctive Creative Ecosystem that organizes many free courses on Fiction writing, storytelling, and poetry in multiple languages.
StoryMirror has reached the #1 mark in its industry and has beaten its competitors with its unique marketing strategies.
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