Extensive Marketing Strategy of Yellow AI – With STP Analysis

In our last article, we learned in-depth about the marketing strategy of Courseplay. In this blog, we’ll go through the marketing strategy of Yellow AI, cloud-based conversational software which is now known as Yellow AI.

The objective is to guide you in comprehending Yellow AI’s evolution and how it evolved to be the world’s largest AI-powered conversational engagement platform.

Any firm may become well-known around the world only if its marketing plan is effective. It is the most effective method of reaching the intended audience. Digital marketing has grown in importance as the world has gotten more digital. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This blog will go through the marketing strategy of Yellow AI. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jun 4, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]