Extensive Marketing Strategy of Yellow AI – With STP Analysis

Updated on: Jun 4, 2022
Marketing Strategy of Yellow AI - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our last article, we learned in-depth about the marketing strategy of Courseplay. In this blog, we’ll go through the marketing strategy of Yellow AI, cloud-based conversational software which is now known as Yellow AI.

The objective is to guide you in comprehending Yellow AI’s evolution and how it evolved to be the world’s largest AI-powered conversational engagement platform.

Any firm may become well-known around the world only if its marketing plan is effective. It is the most effective method of reaching the intended audience. Digital marketing has grown in importance as the world has gotten more digital. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This blog will go through the marketing strategy of Yellow AI. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.

Digital Marketing Academic Challenge 2024 - DMAC

Company Overview 

Yellow AI was founded by three friends, Raghu Ravinutala (CEO & Co-founder), Jaya Kishore Gollareddy (CTO & Co-founder), and Rashid Khan (CPO & Co-founder), who shared their frustration with finding good customer service and decided to do something about it for customers like them all over the world. Yellow.ai was founded to automate the whole customer experience by combining AI and human intelligence to provide on-demand fulfilment. In a nutshell, they exist to improve every company’s business-to-consumer interactions by making them more intuitive, personal, and real-time. The company is also India’s leading startup working on conversational AI.

Yellow AI was founded in 2016 as a B2C provider that allowed customers to communicate with businesses using a conversational interface. The name was inspired by the ‘Yellow Pages,’ which is a company directory sorted by category of firm names. Soon after, they realised there was a huge demand for nurturing customer relationships on messaging applications, and their service moved from B2C to conversational AI platform. Yellow AI has raised a total of $102.15 million in funding. For the 2018 and 2019 fiscal years, Yellow AI recorded net sales of Rs 1.5 crore and Rs 5.14 crore, respectively.


Quick Stats on Yellow AI
CEO Raghu Ravinutala
Global Marketer Vartika Verma
Area Served Globally
Industry IT service
Market Share/ Revenue $82.8 million (estimated)
Vision To make every conversation fulfilling and delightful for customers and employees.
Tagline The World’s 1st Conversational TX Automation Platform


Marketing Strategy Of Yellow AI

Yellow AI has recently rebranded itself as Yellow AI as mentioned previously, they have a unique marketing strategy which we will read about shortly.

Segmentation, Targeting, Positioning

In modern marketing, segmentation, targeting, and positioning are well-known strategic approaches. It is one of the most widely used marketing models, with marketing executives complimenting it for facilitating efficient and simplified communication.

Segmentation- While there hasn’t been much emphasis on segmentation, the target audience is major e-commerce enterprises that want assistance with customer relationship management.

Targeting- Their target customers are major consumer-facing businesses with a strong need for customer involvement.

Positioning- Yellow AI’s CX automation platform is agile, scalable, and resilient, making it superior to its competitors. Compared to Google Dialogflow and Microsoft Luis, their technology provides more accurate results with half the data. They are not simply better; they are it.

Marketing Campaign

Marketing Strategy of Yellow AI - Campaign 1

Yellow.ai is the world’s most comprehensive experience automation platform, delivering automation for 1000+ worldwide clients across text and audio channels in over 120 languages. They haven’t conducted several marketing initiatives, but they had approximately 100 clients before the pandemic; nonetheless, in the previous 18 months, their customer base has grown from 100 to over 900. This indicates that their strategy is successful and efficient.

Yellow AI provided automated customer support with Free Whatsapp and Omnichannel Chatbot for people to have a demo and a basic knowledge about their software support system and how it will help their enterprise in customer relationship management.

Marketing Strategy of Yellow AI - Campaign 2

As previously stated, their second endeavour was to rename themselves from “Yellow Messages” to Yellow AI for their new identity, they sought to keep their brand salience while distancing themselves from the text-only connotation, in accordance with the platform’s strong move toward automation first, spanning chat and voice. As a result, they kept yellow, dropped messenger, and added AI, which is at the heart of our product; thus, Yellow AI was born.

Social Media Marketing

Platform Followers Activity Engagement Likes/Views
Instagram  1190+ Daily Upload Comparatively low Average 20-40
Youtube  1110+ Weekly Upload Comparatively moderate Average 1000-1500
Linkedin 68000+ Daily Upload Comparatively high Average 100
Twitter  1000+ Daily Upload Comparatively low Average 5-10
Facebook 3300+ Daily Upload Comparatively lowest Average 1-5

Yellow A.I. seems to be very active on social media platforms and recognises the significance of social media in today’s digitalized society. They maintain a regular upload schedule for everyday international events and news across all of their platforms. Their primary social media channel is Linkedin, as seen by the statistics in the table above. Their Facebook page has a large number of followers but little engagement. Their upload schedule is fantastic, but they should adjust the type of content they generate because the current one does not appeal to the majority of people and is too bland. To keep up with others, they can upload reels and other in-demand content instead of generic posts.

SEO Strategy

Marketing Strategy of Yellow AI -SEO

There is no other SEO strategy, and Yellow A.I. does not utilize it to its full potential. They have around 5000+ organic keywords, which is a good number, and about 10,000 monthly visitors, indicating that their SEO approach is average. This demonstrates that Yellow A.I’s SEO method isn’t infallible, and they need to enhance or develop their plan, as well as take a different approach altogether.

Influencer Marketing

Marketing Strategy of Yellow AI - Influencer

Yellow A.I. is in a company that does not require influencer marketing because its major aim and audience is a large corporate enterprise, Yellow A.I. does not require influencer marketing. The company’s management and founders are shown speaking to the media about Yellow A.I’s progress, as well as the innovation and updates it is experiencing.


E-Commerce Strategy

Marketing Strategy of Yellow AI - Ecom

Yellow A.I.’s services are entirely accessible on the internet. They’re a cloud-based programme that helps businesses manage their customer relationships. Their e-commerce approach is effective; they offer a variety of services through their product, and they have explained why businesses should adopt the Yellow A.I. chatbot. their astounding success and transparency pique the curiosity of businesses.

Mobile Apps

Marketing Strategy of Yellow AI - Mobile App

Yellow A.I. has an app called Yellow A.I. Partner, which is designed for their clients who are already doing business with them. The goal of this app is for company managers to be able to access the A.I. chatbot from their smartphones at their leisure. The app has had over 10,000 downloads and has a 3.0-star rating, which is below average. Customers prefer smartphones over PCs, and it is more convenient for them to use them at any time, therefore the corporation should look into ways to improve the whole app experience.

Content Marketing Strategy 

Yellow A.I.’s Content Marketing Strategy is all about simplicity and straightforwardness; they’re reaching out to their audience to demonstrate why their firm needs an A.I. chatbot and how beneficial it is. They have several posts regarding raising awareness about the advantages of customer service automation and how it can help your business grow. Yellow A.I. is also aware of current events around the world, such as the Black Friday sale and participates in it.


This ends our elaborative marketing strategy of Yellow AI. Let us conclude our learning below from the marketing strategy of Yellow AI.

Digital Marketing Academic Challenge 2024 - DMAC

What’s Unique in Yellow AI Marketing?

After the epidemic, Yellow AI, now branded as Yellow A.I., had an exceptional strategy; they understood who their target audience was and how to gain new clients while the whole globe was on lockdown. They took full use of this opportunity, tackling online customer relationship management challenges with their chatbot and growing their client base from 100 to 900 in 18 months. Yellow A.I. has a decent marketing plan in general, but there is room for development to reach more clients.

Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Yellow AI has given you a good insight into the company’s marketing strategies.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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