Complete Marketing Strategy of Courseplay – With Company Overview

Updated on: Jun 4, 2022
Marketing Strategy of Courseplay - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our previous article, we discussed in-depth the marketing strategy of a truly fascinating brand, Bikayi. In this article, we will go over the marketing strategy of Courseplay ‚Äď Best Talent Experience Platform.

The goal is to provide you with insights into Courseplay’s evolution from upskilling employees to improving workforce performance to becoming one of India’s most recognized and respected brands.

Marketing is a component of a company’s DNA that can make or break it. As users around the world migrate to the digital realm, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out our CEO and Founder, Karan Shah’s Free MasterClass on Digital Marketing 101.

In this blog, we will go over the marketing strategy of Courseplay in detail. Let us begin our deep dive by learning about the company’s history, target audience, and digital platform.

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About Courseplay ‚Äď Company Overview

Courseplay is a Firstventure Corporation Private Limited, a privately-funded workplace transformation consulting company based in Mumbai, India, founded Courseplay in March 2012. Firstventure is an ISO/IEC 27001:2013 certified company.

Courseplay is enterprise e-learning and training technology solution that enables businesses to deliver delightful learning content, engage hardworking employees, automate time-consuming workflows, and accurately measure the impact for their people on any device. 

The company’s software provides clients with intelligent observations and recommendations for improved bottom-line performance across the company.

Their product aids in the upskilling of company employees, the reduction of dropout costs, the improvement of workforce performance, the increase of innovation adoption, the communication of corporate values, and the delivery of customer success with Courseplay every time.

Quick Stats on Courseplay
CEO Arjun Gupta
Area Served Worldwide
Industry Software, Internet & Computer Services
Market Share/ Revenue N/A
Vision The vision is to make people’s transformation as simple as possible for our clients.
Tagline Best Talent Experience Platform


Marketing Strategy of Courseplay

Courseplay utilizes amazing marketing strategies in the form of a few tried and tested practicals that not only assist them in selling their product and service but also in retaining their clients in the long run.

Let’s get started quickly with the marketing strategy of Courseplay and their three marketing sales tips for increasing sales and conversions. Mix them to gain a better understanding of the company’s promotional, marketing, and sales strategies.

Segmentation, Targeting, and Positioning


Marketing strategy of Courseplay for segmenting, the company begins with understanding the client’s needs, which is critical for effective sales. They studied consumer behaviour and desires before developing a game-changing product that benefits a wide range of businesses. As a result, understanding your client’s needs is critical for increasing sales.


Courseplay studied the nature of their target audience with the help of their marketing team to understand the dynamic environment. They are the people who are most likely to get highly qualified leads. One way to ensure success is for both teams to focus on a common goal, which is to target the right audience. As a result, the product was precisely targeted at the public and private enterprises. 


Courseplay’s creative component was implemented by presenting clients with real-time case studies that illustrated the functions of your product. Courseplay has also shown them all aspects of the product using various marketing strategies after segmentation and targeting.

Marketing Campaigns 

The free trial campaign

Marketing Strategy of Courseplay

Ongoing marketing strategy of Courseplay on their official page that provides information about how to use the product and software. They provide a 15-day free trial to help them measure Impact Measurement, increase learner engagement, and improve universal accessibility. Furthermore, this campaign was a success, converting clients into conversions and sales.

Furthermore, the three-day free trial includes amenities such as a credit card required even if you do not wish to continue with the plan. If you do not upgrade to a paid plan, your account will simply expire. Furthermore, all training features are unlocked for one month. There are no restrictions on courses or users.

Success stories marketing

Marketing Strategy of Courseplay - Campaign 2

Courseplay’s marketing strategy also includes customer testimonials and success stories to market the product as an attraction and engagement campaign. This helps them to gain more new customers.  

Interactive marketing 

Marketing Strategy of Courseplay - Campaign 3

As another campaign, the marketing strategy of Courseplay employs social media and other interactive methods such as webinars, live sessions, and so on with marketing experts and product users to increase brand awareness and loyalty.

Social Media Marketing

Courseplay can be found on a variety of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. To market their software, they use promotional content.

Facebook ‚Äď 563 followers¬†
Instagram ‚Äď 157 followers
LinkedIn ‚Äď 5,752 followers
Twitter ‚Äď 582 followers

Courseplay is more active on Facebook and LinkedIn, posting content once a month or two. The content aka posts is generally informative, educational, or promotional.

SEO Strategies

Marketing Strategy of Courseplay - seo

In digital marketing, if a website has less than 500 organic keywords, it has a poor SEO strategy; if it has 1,000-2,000 keywords, it has a weak  SEO strategy. The number of organic keywords for the Courseplay website is 305 as seen in the figure above. That signifies that the SEO strategy of the organisation is bad. To increase organic keywords, the organisation needs to improve its SEO approach. If we look at the website traffic graph, we can observe that traffic was higher in December 2021.

Influencer Marketing

Courseplay has not employed any form of influential marketing to promote its services. This has to be one of the weaknesses of Courseplay because working with influencers will allow them to build their audience’s confidence in Courseplay’s product. This is the ideal instrument for building a dedicated army of Courseplay brand advocates in the long run.  Courseplay should absolutely pursue influencer marketing in order to raise brand recognition and gain consumer confidence in the near future.

Mobile Apps

Marketing Strategy of Courseplay - Mobile App

Courseplay is an artificial intelligence-powered employee experience platform that focuses on employee growth through learning. This Courseplay mobile app is a component of the Employee Experience Platform and will necessitate an active login ID. The organisation provides the IDs, and scaling and upskilling all take place in the application and handsets.

Content Marketing Strategies

The content marketing strategy of Courseplay is straightforward across all of its social media platforms. They only publish content every month or two. It primarily consists of promotional, informative, educational, and product usage posts. The posts are bite-sized and consistent across all channels. There are small videos on their YouTube channel as well.

This ends our elaborative marketing strategy of Courseplay. Let us conclude our learning below from the marketing strategy of Courseplay.

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What’s Unique in Courseplay’s Marketing?

Courseplay’s marketing strategy is still in its early stages, and it must continue to track and post quality content. The company is working to identify societal needs, but it only has one product innovation that receives little traffic. To attract more traffic and clients, the company must improve its marketing and product line. Courseplay primarily sells an upskilling software tool, which is advantageous because it is a dedicated all-in-one portal for many organizations

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Courseplay has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Courseplay, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Courseplay, and do share your thoughts on this case study of the marketing strategy of Courseplay in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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