Marketing Strategy of Steel Authority of India: In-Depth Review

In our previous article, we learned about the widespread marketing strategy of Tata Steel. In this article, we will be discussing the immeasurable marketing strategy of Steel Authority of India Ltd (SAIL) – India’s second-largest steel producer.

With this article we aim to take you through the journey of the Steel Authority of India, how it became the world’s 20th and India’s 2nd largest steel producer, having 5 steel plants under their management. 

For any organization to succeed, it needs a marketing department and the creative strategies they put forward, best suited for the concerned firm. From newspaper advertisements to billboards and house-to-house delivered pamphlets, marketing has come a long way and is now lunging through the digital platform. To know more about digital marketing and its manifold aspects, you should check IIDE’s Free MasterClass on Digital Marketing 101 by Founder and CEO Karan Shah. 

We wish to make you well-versed with the marketing strategy of Steel Authority of India as you read through the blog. Commencing, let us brief you about the company’s history as they have SAILed through the years, catering to different generations of consumers and now, their digital take on it. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.