Detailed Marketing Strategy of Stashfin – With Company Overview & STP Analysis

Updated on: May 20, 2022
Marketing Strategy of Stashfin - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our previous article, we learned about the SWOT analysis of Eduvanz, a leading student loan provider in India. In this article, we are going to elaborate on the marketing strategy of Stashfin, a leading loan lender.

The objective is to help you gain insights into Stashfin’s transition from being a loan lender cooperative society to becoming one of the most recognized and respected brands in India.

Marketing is a core part of a company that can either make it to the top or break it. As users across the world started becoming digital, marketing also has followed them to the digital realm as well. If you want to learn and are interested in new-age digital marketing, then you must check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will be going to fully cover the marketing strategy for Stashfin in this blog. Before having a deep dive into strategies, let’s start by understanding the company’s story, targeted audience, and digital presence of the company.

Digital Marketing Academic Challenge 2024 - DMAC

About Stashfin – Company Overview

Marketing Strategy of Stashfin

Stashfin is a digital lending venture that was started by a team of former financial services professionals in 2016 who are dedicated to disrupting traditional loan lending in India. The team had worked with reputed firms in the Banking and Financial Services space, such as Deloitte, Kabbage, Merrill Lynch, Citi, Bank of America, etc. in India and the USA.

With exposure across multiple functions including customer experience, process re-engineering, and technology, the team is leveraging its collective experience to deliver best-in-class services and great convenience to its customers.

Stashfin offers you an instant loan to provide you with the perfect financial boost in the most convenient and hassle-free manner. You can apply online or can check on their website or check out their App.

Quick Stats on Stashfin
CEO Tushar Aggarwal
CMO Gaurav Nijhawan
Area Served All over India
Industry Fintech
Market Share/ Revenue $100.0M – $200.0M
Vision With the help of advancements in technology and the growing drive towards digitalization of the economy, they want to provide financial freedom in a much smoother and more efficient manner.
Tagline SMARTER than a credit card, SIMPLER than a personal loan.


Marketing Strategy of Stashfin

Segmentation, Targeting, and Positioning

  • Segmentation:- As today’s generation is more in startup and education so for quality education and a good startup a good amount of money is required. Since Stashfin is a digital lending venture they segment their customers based on Demographic segmentation. In which they do segmentation based on education and occupation to the learning students, startups, renovations, etc.

  • Targeting:- Stashfin mostly targets the audience who want to take a loan and don’t get them. They are approaching customers who want quick personal loans. In today’s time, Stashfin’s most customers are millennials who are taking loans for startups or educational purposes. They also target the credit card user because they make their credit cards which are recognized by the banks as known as line credit cards.

  • Positioning:- Stashfin is well-positioned in the market to gratify the needs of the customers as it offers unique services to its customers. It has been walking the long road keeping up with its competitors. 

Marketing Campaigns of Stashfin

campaign #LiveBoundless

Marketing Strategy of Stashfin - Campaign 1

Stansfin has started a new campaign #liveboundless to provide financial freedom to women, catches insight that card the women shouldn’t hear about their financial independence. The campaign consists of three ad films that women have to hear regularly, but there in the ad film, we can see that women should not get bound with those words. 

That ad film was not so popular that there were only 134 views on the Stashfin youtube channel. The reason behind the low view was poor content quality.

Marketing Strategy of Stashfin - Campaign 2

The recent successful advertising campaign is an All-in-one card that was positioned to meet all requirements of a customer in one card itself. Now recent campaigns are based on holi and IPL themes. In the holi campaign, they show as many colours come together, similarly, in their line credit card many works become easy. This is a picture of the campaign of an all-in-one card advertising video.

Sometimes #sharingisnotcaring

Marketing Strategy of Stashfin - Campaign 3

This campaign started recently on May 12, 2022, with the lesson of sharing is not caring sometimes. Where fraudsters can act as loan managers or Stashfin Sentinel agents asking customers to share their private information. Stashfin is requesting its customers to make sure they are under the authentic radar of the channel. Stay vigilant, stay safe! This campaign was made with a good advertisement, content strategy and many more to be in the search bar of the views. 

Social Media Marketing 

You can find Stashfin on Twitter, Linkedin, Facebook, Instagram, and Youtube. 

Facebook: 53,291 followers
Instagram: 10.3k followers
Youtube: 7.13 subscribers
LinkedIn: 7,493 followers
Twitter: 1,207 followers

You can find Stashfin with maximum followers on Facebook. They are active on all social media platforms by uploading promotional content to promote their all-in-one line credit card.

SEO Strategies

Marketing Strategy of Stashfin - SEO

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. Stashfin has amazing SEO strategies as they rank for 11,607 organic keywords with organic monthly traffic of 39,805. They have increased in traffic day by day. The top 5 keywords for which Stashfin is ranking are Stashfin customer care number, Stashfin customer care, credit line cards, Stashfin login, and private loans.

Influencer Marketing

Marketing Strategy of Stashfin - Influencer Marketing

They do most of the influence marketing on Instagram with companies and small influencer marketers. Through influencer marketing, Stashfin’s social media gets more followers and customers. 

Mobile App

Stashfin has a mobile app named Stashfin which they have developed for an easy private loan application. With the transparency in lending the loan to users with less effort and the facility for customers to track their loan activity through the mobile app, everything is technically robust. The application has 50 lakhs+ downloads. Here below is an image of the user interface of their application.

Marketing Strategy of Stashfin - Mobile App

Content Marketing Strategies

As the company has most of the promotional posts on social media but on the website the blogs are about the benefits of private loans and their all-in-one line credit card and also how to apply for the loan in Stashfin easily. The information from blogs helps many of their customers to take the loan easily without any problems.

This ends our elaborative marketing strategy of Stashfin. Let us conclude our learning below from the marketing strategy of Stashfin. 

Digital Marketing Academic Challenge 2024 - DMAC

What’s unique in Stashfin marketing?

The thing which makes the Stashfin unique from the other digital loan lenders is its all-in-one line credit card. This helps the users to make their loan lending much easier than the other digital loan lenders. Also, these cards are internationally recognized by many banks.

The marketing strategy of the company is good on the website but their social media marketing is penurious where the audience engagement is very less on the posts of social media platforms, things such as likes, comments, and the number of shares as compared to the followers. As compared to their competitors they can only differentiate themself as an all-in-one line credit card providing company. The competitor also has good rankings on the keywords and has more audience engagement than Stashfin does have.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Stashfin has given you a good insight into the company’s marketing strategies.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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