Marketing Strategy of Sun TV Network: Detailed Overview

Marketing Strategy of Sun Tv Network

Sun TV’s inter development concept is built on: Making advantage of greater viewer ratings in a more suitable environment. Switching free-to-air channels to subscription channels. Children’s shows and programs have now been brought into play.

Segmentation, Positioning & Targeting

Segmentation – Different age groups of people are rambling in the market to share their views regarding a particular brand. Sun Tv Network has focused on both low and high-end consumers, this gets mirrored in their products and services too. Rural consumers also have a major part of Sun Tv’s targeted group.

Targeting – Sun Tv Network is a south Indian network which runs a successful 33 Television networks (25 SD + 8 HD) in Indian languages, comprising Tamil, Telugu, Malayalam, Kannada, Marathi, and Bengali. The most favoured target market is South India for the Sun Tv Network. 

Positioning – It is currently streaming Tamil Film Music from Glory Days as a Historic network. As the Sun Tv Network has grown mainly organically in entire India still it is shining brightly in South India. 

Marketing Campaign Strategy

Sun TV deployed a media mix that included social networking sites, social discovery vehicles, influencers, mobile networks, and a wide array of display inventory across publishers, dividing the campaign into a week-long high-intensity launch exercise followed by a 45-day sustaining period.

Using social media, display networks, publishers, and mobile apps, the campaign reached nearly 11.7 million Tamils across the region in 50 days. Sun TV observed a huge increase in fan armies, Facebook groups, and press pieces sharing campaign-related information, thanks to improved interaction during primetime and a 44 per cent higher watch rate using competition sync.

Through contests and interactive surveys, Facebook and Instagram witnessed over 4.85 million engagements in the first week of the campaign. During the duration of the campaign, the official Facebook page had a 300 percent increase in followers, with around 22 million views. Sun TV had a 20% boost in brand mentions during prime time week over week. 

Social Media Marketing

Sun Tv Network can be found on Facebook, Instagram, Twitter, and YouTube. With a bunch of followers. Given below is the table showing the number of followers on each of their social media handles:

Sun Tv Network’s social media marketing strategy is outstanding, as we can see from the follower and subscriber counts. They are mostly active on Facebook and Youtube, where they have 7.7 million followers and 16.8 million followers. If you see their Facebook, you can see lots of promotions, education and more related to Sun Tv. 

Instagram page

Facebook page

Twitter page

Youtube page

SEO Strategies

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that Sun Tv Network has 32,554 organic keywords and it’s considered outstanding. That means the digital marketing of the Sun Tv Network is gaining a good number of insights. 

Also, the traffic per month is around 400k+ which is known as exceptional. Hence, the Sun Tv Network is successful in its SEO strategies while it worked hard enough to keep the brand soaring in the Google organic SERP results. If you want to learn more about SEO in-depth, check out our short term SEO course through which you can extensively learn SEO.  

Influencer Marketing

Using mobile sync technology across Facebook, Instagram, and Twitter, the company targeted fans of competitor broadcasts in advert breaks via Silverpush. Exclusive promos, streaming videos, promotions, and media integration via prominent Tamil YouTube channels dominated the sustainability phase, which aims at enhancing enthusiasm for programming content. They also made viral memes centred on characters in the show and entertaining episodes that they dispersed across different location-based mobile Chat groups.

E-commerce Strategies

The company has begun to profit from its own OTT system Sun NXT, which was earlier intended to deliver normal programming. Presently, online earnings are included in subscriptions. Sun NXT app alone has 20,000 everyday installations, as per the organization, and has been bringing in subscription service earnings of Rs 5 crore without spending much on exclusive programming, generating an income of Rs 60 crore from the network annually.

Mobile App

This app provides you with a network in all 4 Southern Indian languages – Tamil, Telugu, Malayalam, and Kannada – to watch live TV, movies, kids’ shows, news, comedy clips, catch-up, Video on Demand (VOD), originals, music, and much more. Watch it on your favourite devices, like mobile, iPad, computers, smart TV, and devices, anywhere at the time as well as from anywhere.

Showcases of the app:

1. Watching live television
2. Make up for lost time
3. App in your preferred regional language
4. High-Definition Video
5. Films that are only available to subscribers
6. Recommendations for the Program
7. Agnostic to the screening
8. The creation of several profiles

Content Marketing Strategy

As a consequence, Sun TV came up with a plan centred on a tri method. The firm assessed the targeted group’s media consumption trends across sectors. Popular online platforms, themes, information forms, keywords, patterns, language, as well as other factors, were reviewed. The questionnaire survey was used to gather views on existing staff and to assess the longevity of characters in the show and television celebrities.

In contrast, social networking activity and the influence of play promotions on judgment were observed. Whereas Facebook and Instagram delivered a bigger screen engagement with exclusive promotions, behind-the-scenes visuals, and contests, YouTube drew in-market and association viewers who were watching comparable or competing material.

This ends our elaborative marketing strategy of Sun Tv Network. Let us conclude our learning below from the marketing strategy of Sun Tv Network.