In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, Movistar. Here we will understand the marketing strategy of STC.
“Saudi Telecom Company” is a leading telecommunications provider in the kingdom of Saudi Arabia and the middle east. STC offers a wide range of services and thus that makes it an ideal company invested in next-generation networks.
It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of the latest digital marketing techniques. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market.
Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the marketing strategy of STC. But first, let us know about the company and the product better.
About STC
Saudi Telecom Company began its journey as a Saudi Joint Stock company and received the transfer of the Telegraph and Telephone division of the Ministry of Post, Telegraph and Telephone with its components and administrative facilities.
Saudi Telecom Company is a public company and it provides a wide range of services. It has a customer base of over 160 million people worldwide.
Saudi Telecom Company’s market capitalization and total revenue making it the largest company in the Arab region. It has a staggering number of 17000 employees. STC has been in the market for quite some time considering it has been active since 1998. i.e 24 years. STC has business operations in Saudi Arabia, Kuwait, Malaysia and more countries.
| CEO | Olayan M. Alwetaid |
|---|---|
| CMO | Ahmed Al-Shimmery |
| Area Served | Saudi Arabia, the Kingdom, Bahrain and Kuwait |
| Industry | Telecommunications |
| Market Share/ Revenue | 1,570 crores USD |
| Vision | To Provide superior customer service to build a strong relationship with customers. |
| Tagline | let’s go further |
Marketing Strategy of STC
“STC’s job is to be visible on all of these platforms and to give real-time information so that STC stores stand out during searches.”
Segmentation, Targeting, and Positioning
Segmentation
Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.
Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.
Targeting
STC is the Saudi digital enabler of telecommunications services in the Kingdom of Saudi Arabia, and among the operators in the Middle East.
STC targets landline and fixed infrastructure, mobile and data services users, STC mofawtar plans users, and baity packages by STC users, STC quicknet, these are all the products the STC launched and also they target the STC other services like Fixed-line internet, mobile internet, fixed-line, and mobile telephony, IP television uses always.
Positioning
It is a leading telecommunication provider in the kingdom of Saudi Arabia.
Market Position: STC has a dominant market position being the leading network provider in Saudi. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.
Marketing Campaigns
STC on its Instagram account conducted a hashtag campaign to celebrate Women’s Day. The company has created and posted multiple posts in which each post diversifies the power of women in multiple sectors including education, health, sport, culture and leadership. The campaign hashtag was #womensday. The posts got immense love and support from the followers of STC.
STC has not conducted enough marketing campaigns throughout its establishment. However, it has several TV commercials including STC: Twist of Fate • Ads of the World™ and STC: New Era • Ads of the World™ part of The Clio Network.
Social Media Marketing
The company has been found on all Websites
Facebook: –
Instagram: 32.1k followers
LinkedIn: 696,024 followers
Twitter: 4.3M Followers
Most followers are there on Twitter. However, this does not signify a different strategy, but rather just the time spent on a particular platform.
STC has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.
STC has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.
SEO Strategies
The keywords search of SEO strategy is good for STC it has high
According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, https://www.stc.com.sa/content/stc/sa/en/personal/home.html has 175,293 organic keywords, which itself is considered excellent. That means STC’s digital marketing strategies are gaining a lot of traction and are working well.
Furthermore, the monthly traffic is approximately 2.1M, which is an excellent figure. As a result, STC has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.
Influencer Marketing
The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.
Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.
STC has not been associated with involvement with influencers. It doesn’t use influencer marketing.
Ecommerce Strategies
In the eCommerce strategies, the brand called STC has an online platform for customers to explore STC offerings and products that they can buy online. They have their own website and The STC company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.
Website link: https://www.STC.com/mobile, and it is also active on social media.
Content Marketing Strategies
Their content marketing strategies talk about –
STC Tv
STC Wifi
Internet
STC Mobile
Web Series promotions
STC On Demand
When it comes to marketing strategies. STC keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.
A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.
STC also keeps their content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.
This ends with an elaborative marketing strategy of STC. Let us conclude our learning below from the marketing strategy of STC.
Conclusion – What’s Unique in STC Marketing?
One of the industry’s top providers of ICT solutions and services, STC Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.
Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.
Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.
We hope this blog on the marketing strategy of STC has given you a good insight into the company’s marketing strategies.
If you like such in-depth analysis of companies just like the marketing strategy of STC check out our IIDE Knowledge portal for more fascinating case studies.
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