Detailed Marketing Strategy Of Standard Chartered – With STP Analysis

Previously, we had done the absolute SWOT analysis of Standard Chartered –  A British Multinational Bank. Let us now do an in-depth marketing strategy of Standard Chartered.

Standard Chartered is the universal bank that operates in consumer, corporate and institutional banking, and treasury services. The bank consumes around 90% of its profits from Asia, Africa and the Middle East and it is growing exponentially without any doubt. 

Over the years, despite technical innovation and development, they managed to keep their position in the market and give strong competition to others only because of a strong marketing strategy. In this modern era, technology and marketing go hand in hand. If you are interested in learning about marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we go into the Marketing strategy of Standard Chartered, let us know about Standard Chartered as a company.