In-Depth Marketing Strategy of Sumitomo Chemicals – Complete Overview

Updated on: Jun 6, 2022

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We learned about the marketing strategy of Welspun India, a highly successful Indian textile company in our previous article. In this blog, we will dig into the marketing strategy of Sumitomo Chemicals which is the leading Japanese company to produce chemical products. 

The objective of this blog is to guide you through insights into the Sumitomo Chemical. In today’s era companies acquire customers through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

In this case study, we will go through the marketing strategy of Sumitomo Chemicals, STP, marketing campaign, social media marketing, and SEO strategies.

Digital Marketing Academic Challenge 2024 - DMAC

About Sumitomo Chemicals

Sumitomo Chemicals was founded in 1913 with the goal of producing fertilisers from sulphur dioxide generated by smelting operations at the Besshi copper mine in Niihama, Ehime Prefecture, in order to address environmental issues caused by the emissions.

“Through our commercial actions, we must not just pursue profit, but also contribute broadly to society.” – Sumitomo Chemical, which was formed with the dual goals of reducing pollution and assisting in the improvement of crop yields, has stayed true to this basic idea as it has developed with the times.

The Sumitomo Chemical Group now operates businesses in five sectors – petrochemicals and plastics, energy and functional materials, IT-related chemicals, health and crop sciences, and pharmaceuticals – and provides products that support a wide range of industries and improve people’s lives around the world.


Quick Stats on Sumitomo Chemicals
Chairman Mr Masakazu Tokura
VP Marketing India Mr Kalpesh Patel
Area Served Worldwide
Industry Chemicals
Market Share/ Revenue 89,699 million yen/td>
Vision Sustainably achieve strong growth and is perceived as one of the leading global innovation companies.
Tagline Creative Hybrid Chemistry For a Better Tomorrow


Marketing Strategy of Sumitomo Chemical

STP – Segmentation, Targeting, and Positioning 

Segmentation – Sumitomo Chemical is a leading manufacturer that manufactures, imports and markets products for Crop Protection, Grain Fumigation, Rodent Control, Bio Pesticides, Environmental Health, Professional Pest control and Feed Additives for use in India. So they segment themselves into different industries that manufacture medicines, agro-industries etc.

Targeting – Sumitomo Chemical targets companies like Pesticides/Agro industries. 

Positioning – Sumitomo Chemical ranks 1st in terms of market capital with more than 89,699 million yen compared to its competitors. It is the leading producer of Pesticides/Agro Chemicals.

Marketing Campaigns 

Sumitomo Chemical as of now does not have any marketing campaigns. Sumitomo Chemical can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Sumitomo Chemical can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

The primary reason for the importance of social media marketing is that it allows you to reach out to people and make them feel like they’re a part of your story. However, it’s important not to overlook the fact that this type of marketing can be quite cost-effective. It doesn’t require a large upfront cost, and the quality of your marketing can be determined by your time and ideas rather than your budget.

Sumitomo Chemical is minimally active on its social media front. It has different accounts for different areas of the world. Given below are the most followed pages of this company on their respective platforms.

Twitter: @sumitomochem_ar
Facebook: Sumitomo Chemical India
Youtube: Sumitomo Chemical Asia
LinkedIn: Sumitomo Chemical

The most-followed account of Sumitomo Chemicals is its LinkedIn with around 6000 followers. This company could try and do well on its social media front.


SEO Strategies

Marketing Strategy of Sumitomo Chemical - SEO

The SEO strategy of Sumitomo Chemical isn’t great. It has an overall of 800 plus organic keywords which is subpar work by the SEO team in Sumitomo Chemical. The site also has organic monthly traffic of around 10k viewers which is nominal for an organisation like Sumitomo chemicals to showcase its mission and vision to its customers. To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.


Ecommerce Strategies

Marketing Strategy of Sumitomo Chemical - Ecom

An e-commerce platform that supports good user experience design can make a brand’s online store simple to navigate and fun to explore. Artificial intelligence-powered product recommendations and smart search can assist shoppers in making purchases.

Ecommerce optimizations such as checkouts without requiring an account and automated pricing changes for sales and promotions can also help brands increase conversion rates by reducing sticker shock at checkout.

Sumitomo Chemical is a chemical manufacturing company. It has a variety of products for different fields like agriculture, industries etc. They act as a provider and distributor to various online shopping sites, and they don’t sell their products online by themselves. Most of their products can be found on E-commerce websites.

Mobile Apps

Marketing Strategy of Sumitomo Chemical - Mobile App

You no longer need to hire a salesperson to communicate with your consumers, print brochures to inform them of your company’s services or advertise your brand on hoardings. All of this is possible with a mobile app for your company.

A mobile app has it all, whether it’s information, a booking form, accounts, newsfeed, or anything else. It enables you to guide a customer to a certain piece of information (including promotions).

The company has a mobile application as well called Sumitomo Products – Farming & Agriculture App. This app not only displays the products but also sends notifications related to agriculture and keeps the farmers up to date with information like daily rates. All information about Sumitomo Chemical’s products is available here.

Content Marketing Strategies

Content marketing is a marketing approach that involves developing and sharing relevant articles, videos, podcasts, and other media in order to attract, engage, and retain an audience. This strategy creates expertise, raises brand awareness, and keeps your company at the forefront of people’s minds when they need to buy what you sell.

Content marketing is a type of online marketing that focuses on generating, publishing, and distributing relevant content to a specific audience. Sumitomo Chemical has very unique content marketing strategies as compared to their competitors because they are giving more campaigns where the content is directly related to the people of society and also to show their quality and how strong their chemicals are. They have many newspaper articles to show their market position and also their performance in the stock market. There are also many blogs to show their vision for society’s future.

This ends our elaborative marketing strategy of Sumitomo Chemicals. Let us conclude our learning below from the marketing strategy of Sumitomo Chemicals.

Digital Marketing Academic Challenge 2024 - DMAC

What’s unique about Sumitomo Chemical’s marketing strategy? 

Sumitomo Chemical is a successful company with a unique marketing strategy. They market their products with a socially relevant topic which helps them to beat their competitors in the market. Overall, the marketing strategy of Sumitomo Chemical is average and also they are not using the best marketing ideas.

Digital Marketing is extremely important in today’s age. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Sumitomo Chemicals has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Sumitomo Chemicals, check out our IIDE Knowledge portal for more fascinating case studies.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

1 Comment

  1. Vijay Vishvkarma

    Hey, I am Vijay Vishvkarma From Delhi. I love your blogging to much, keep it up.


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