In-Depth Marketing Strategy of Sumitomo Chemicals – Complete Overview

We learned about the marketing strategy of Welspun India, a highly successful Indian textile company in our previous article. In this blog, we will dig into the marketing strategy of Sumitomo Chemicals which is the leading Japanese company to produce chemical products. 

The objective of this blog is to guide you through insights into the Sumitomo Chemical. In today’s era companies acquire customers through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

In this case study, we will go through the marketing strategy of Sumitomo Chemicals, STP, marketing campaign, social media marketing, and SEO strategies.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]