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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Precise Marketing Strategy of Vedanta – With STP Analysis & Campaigns
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Jindal Stainless. In this article, we will elaborate on the marketing strategy of Vedanta – the world’s leading Oil & Gas and Metals company.One of the top oil and gas businesses in the world, Vedanta Limited, a division of Vedanta Resources Limited, has significant operations in oil and gas, zinc, lead, silver, copper, iron ore, steel, aluminium, and power in India, South Africa, and Namibia.Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Vedanta in this blog. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of Varun Beverages – With STP Analysis
In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Coolberg. In this blog, we are going to elaborate on the marketing strategy of Varun Beverages – India’s Largest Franchisee of Carbonated Soft Drinks and Non-Carbonated Beverages.The objective is to learn and gain insights into Varun Beverages and how it became India’s Largest Carbonated Soft Drinks and Non-Carbonated Beverages brand. Furthermore, how it became a Global, Growth Oriented, and Profitable Organization.Marketing is a foundational component of a business that can make or break it. As users migrate to the digital realm, marketing has followed them.IIDE’s Free MasterClass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, is highly recommended if modern digital marketing is something you’re interested in.We will learn the entire marketing strategy of Varun Beverages by the end of this blog. Let’s start by learning about the company’s history, target audience, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Varroc Engineering – With Company Overview
After gaining in-depth knowledge about the SWOT analysis of Varroc Engineering. This time let’s look at the marketing strategy of Varroc Engineering, an emerging automotive component manufacturer and exterior lights seller.The primary objective of this blog is to make the reader aware of the growing presence of Varroc engineering in the automotive and lighting industry.Good marketing decides your firm’s fate in the industry, it can be understood as “No Marketing No Party”. Also, as with most things in the 21st-century marketing is not exclusively offline that’s where digital marketing steps in. Digital marketing as a career is very much in demand these days, and why not? We purchase online, and order food online then why not market online. Are you interested in stepping into the realm of digital marketing? Check out IIDE’s Free Masterclass on Digital Marketing 101 hosted by our CEO and founder Mr Karan Shah.In this article, we will be covering the marketing strategy of Varroc Engineering. But before we further probe into the marketing strategy of Varroc Engineering, let’s look at the company’s history, target audience, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing strategy of Vardhman Textiles
In our previous article, we had learnt about the detailed SWOT analysis of Vardhman Textiles, one of the leading brands in its industry. In this article, we’re going to get in-depth knowledge of the marketing strategy of Vardhman textiles – India’s largest vertically integrated textile producer.The objective is to help you gain insights on Vardhman textiles & how it raised the bar on a global level in the textile industry.Marketing has always been a very crucial part of a company & since the pandemic there has been a significant push in the digital marketing industry as many businesses who aren’t online are missing out on major marketing strategies. As you seem interested in this rapidly booming digital marketing industry, you should check out IIDE’s free digital marketing masterclass by our CEO & Founder, Karan Shah.We will learn about the Marketing strategy of Vardhman textiles in an elaborated manner by the end of this article. Before diving deep let’s start with the company overview & its presence digitally.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Vanke – Detailed Overview
In the previous blog, we discussed the Extensive Marketing Strategy of BOE- Beijing Oriental Electronic Group. In this article, we will study the various marketing methods employed by Vanke- one of the largest residential real estate developers in China.The purpose of this is to gain an understanding of how Vanke has climbed to the top and gain insights into their journey.In today’s world, where everything is digital and online is the preferred mode of communication, digital marketing has become one of the main pillars of the industry. If you are interested in learning more about Digital Marketing, attend Free Masterclass on Digital Marketing by our Founder and CEO, Karan Shah.Or if you are interested in doing a course, we have many courses available- Short-Term, 4-month course and also a Post Graduate program. Visit https://iide.co/ to learn more.By the time you finish reading this blog on the Marketing Strategy of Vanke, you will gain valuable insights into how marketing is incorporated by every industry according to their needs.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy Of Valero – With Detailed Overview
In the previous article, we discussed the marketing strategy of ENGINE – The largest power utility in South Korea. In this article, we will talk about the marketing strategy of Valero Energy. Valero is a producer of renewable energy in North America and the world’s biggest petroleum refiner.The motive of this article is to discuss what are the strategies Valero is using in order to make their company more successful. These include the STP Analysis, E-Commerce strategies, Campaigns and their social media presence which is very crucial for the companies to stay connected with their customers.A company‘s success partially depends on how it has been marketed. Currently, marketing has taken a turn and turned digital for the convenience of companies and customers. Digital marketing makes it easy to target your customers specifically which gives your audience a personal touch. Due to its benefits, digital marketing has created a wide scope in the world. If you want to get the hang of digital marketing Free Masterclass by the founder and CEO of IIDE, Karan shah will help you with that.Moving on let’s start with the marketing strategy of Valero by learning about the company’s story.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Va Tech Wabag – With Complete Overview
In the previous blog, we learned about the SWOT analysis and Marketing Strategy Of Mahindra & Mahindra – which is the most competitive and innovative automotive brand in India. Today in this blog, we are going to talk about the marketing strategy of Va Tech Wabag, a company that specialises in water treatment for municipal and industrial customers. The objective is to learn and gain insights into Va Tech Wabag and how it became India’s leading company that specialises in water treatment for municipal and industrial customers. Va Tech Wabag keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Va Tech Wabag by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Marketing Strategy of V Guard Industries – Detailed Explanation
In our last article, we learned detailed and interesting marketing strategies of incred. In this article, we are going to learn about the detailed marketing strategy of V Guard Industries. The purpose of this article is to help you get a better understanding of V Guard Industries’ journey of becoming from a small-size company to a massive revenue-generating company and still a trustworthy company.Marketing is a part of a company’s DNA that can either make it or break it. There is a saying in marketing: go fishing where the fishes are, as we all know most people are going digital nowadays and if you are someone who is interested in digital marketing, then don’t forget to check your IIDE’s Free Master Class on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will learn the entire marketing strategy of V Guard Industries by the end of this blog. Before that, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Usha Martin – A Leading Global Manufacturer Of Wire Ropes
In our last blog, we discussed in-depth the Marketing Strategy of TTK Prestige. In this article, we will go over the Marketing Strategy of Usha Martin. Usha Martin is a leading global manufacturer of wire ropes that is set up in various parts of the world; India, South East Asia, Europe, the Middle East, Australia and the USA. Founded in 1960, it has built itself to become the market leader and has multiple portfolios through the adoption of modern technologies. In this write-up, we are going to discuss the detailed marketing strategy of Usha Martin – a leading manufacturer of wire ropes.Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out this Free MasterClass on Digital Marketing 101 by IIDE’s CEO & Founder – Karan Shah.In this blog, we’ll look at the marketing strategy of Usha Martin, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Upstox: Innovative Approach
Greetings folks, if you are somewhat acquainted with the stock market, I am certain you must be aware of the name of Upstox. It is India’s one of the biggest broking houses. An internet-based site that offers business-free value speculations, retail, institutional broking, and items exchanging. Upstox has the second-largest number of dynamic customers on NSE after Zerodha.In this case study, we will be discussing the Marketing Strategy of Upstox along with its marketing mix, marketing strategies, digital marketing campaigns, etc. If you love reading such analyses and are looking forward to more such case studies, please visit IIDE’s case studies page to learn about the business marketing strategies, swot analyses of some of the famous brands all over the world. So let us begin by taking a deeper look into the company and learning more about Upstox.About UpstoxUpstox is an India-based online stock and trade exchanging business firm enrolled with the NSE stock exchange. It was founded in 2011 by Shrini Viswanath, Ravi Kumar, and Kavitha Subramanian. The organization’s headquarter is in New Delhi, India. The firm offers online stock exchanging services for long-term financial investors, genius traders, and low-maintenance traders through modified portfolio structures and solutions, derivatives, commodities, currencies, mutual funds, and ETFs for both expert dealers and investors.Utilizing an internet-based plan of action helps the organization offer minimal-expense business plans while keeping functional and operational expenses negligible. Upstox has acquired organizations with different financial investors like Tiger Global, Kalaari Capital, and Ratan Tata. For such big organizations to survive the growing competition they need to have a proper marketing plan in place. Here, let us see how Upstox tackles the changing market trends and what is the marketing strategy of Upstox.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of UPL with Full compnay Overview
United Phosphorus Limited, popularly known as UPL, is one of the top five companies in the world when it comes to the generic agrochemical business sector.  While this is a well-known fact amongst agrochemicals firms, there are still a surprising number of consumers out there that do not know much about this company. So in this case study, we will understand the marketing strategy of UPL by going through its 4Ps of the marketing mix, its marketing strategies and campaign along with its digital presence. Let us begin by first knowing about UPL as a company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy of UOB – With Company Overview
In a previous article, we learned about the detailed Marketing Strategy of AU bank. In this blog, we will elaborate on the marketing strategy of UOB(United Overseas Bank)–a Singaporean multinational banking corporation headquartered in Singapore, with branches primarily found in most Southeast Asian countries.This article’s goal is to provide you with information about the various financial services that UOB offers through its global network of branches, offices, subsidiaries, and associates, including personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, and futures broking. Companies now obtain clients through digital marketing. Marketing has migrated to the digital space alongside users all over the world.Since we’re all known, in today’s digital age, all brands, businesses, and sectors advertise their goods by hiring celebrities to serve as their brand ambassadors. So, you must know them if you want to succeed in all these advertising talents. Don’t worry, IIDE’s Free MasterClass on Digital Marketing 101 taught by none other than our Founder and CEO, Karan Shah, has you covered.In this study, we will examine the Marketing Strategy of UOB as well as their other marketing techniques. So let’s get going!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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