Precise Marketing Strategy of Vedanta – With STP Analysis & Campaigns

In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Jindal Stainless. In this article, we will elaborate on the marketing strategy of Vedantathe world’s leading Oil & Gas and Metals company.

One of the top oil and gas businesses in the world, Vedanta Limited, a division of Vedanta Resources Limited, has significant operations in oil and gas, zinc, lead, silver, copper, iron ore, steel, aluminium, and power in India, South Africa, and Namibia.

Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of Vedanta in this blog. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 17, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.