In the previous blog, we learned about the SWOT analysis and Marketing Strategy Of Mahindra & Mahindra – which is the most competitive and innovative automotive brand in India. Today in this blog, we are going to talk about the marketing strategy of Va Tech Wabag, a company that specialises in water treatment for municipal and industrial customers.
The objective is to learn and gain insights into Va Tech Wabag and how it became India’s leading company that specialises in water treatment for municipal and industrial customers. Va Tech Wabag keeps the intention of patrons’ welfare at the core and makes their lives better 24×7.
So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of Va Tech Wabag by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
About VA Tech Wabag
VA Tech Wabag Ltd. is a multinational Indian firm headquartered in Chennai. The Breslau-based firm was founded in 1924 and specialises in water treatment for municipal and industrial customers. Over 6000 projects have been completed by the organisation, which has offices in over 30 countries.
The company’s name was changed from Black Durr and Wabag Technologies Limited to VA Tech Wabag Limited in April 2000. The company VA Tech Wabag Limited was founded in 1995 and is based in Chennai, India.
WABAG’s water story spans ninety years, making it the industry leader in overall water management today. WABAG is a pure-play water technology multinational with a presence on four continents, delivering a wide range of solutions aimed at tackling water concerns throughout the world through resource conservation, optimization, recycling, and reuse.
| CEO | MR. Rajiv Mittal |
|---|---|
| CFO | MR. Skandaprasad Seetharaman |
| Area Served | Over 30 Countries |
| Industry | Water, Water Treatment Industry |
| Market Share/ Revenue | 307.00 INR (NSE: WABAG) |
| Vision | WABAG shall encourage and practice a culture of caring, trust, and continuous learning while meeting the expectations of employees, stakeholders, and society. Wabag shall be an innovative entrepreneurial and empowered team committed to total customer satisfaction and value creation. |
| Tagline | For Pure Water, Think WABAG! |
Marketing Strategy of VA Tech Wabag
Segmentation, Targeting and Positioning
VA Tech Wabag plans to keep developing in the future by pursuing a two-pronged strategy: becoming a full-service water solutions provider at competitive prices while simultaneously focusing more on profit-generating areas.
Segmentation
The focus is shifted to desalination, operation, and maintenance. The business verticals of VA Tech Wabag have been reconfigured to focus on desalination and water recycling, which the company expects will create significant revenue. The Chennai-based integrated water and wastewater management organisation, which has a global footprint, has divided its operations into four categories: municipal water projects, industrial, desalination, and operation and maintenance.
Targeting
Growth prospects in the company’s target areas of West Asia, Africa, Europe, and Latin America are expected to continue strong. It just won a $48 million contract to build a sewage treatment plant at Saudi Arabia’s new Jeddah airport.
Positioning
The stock of VA Tech Wabag has increased by more than 5% due to a high order book position.
VA Tech Wabag intends to achieve significant growth in the future, guided by a two-pronged strategy: to be a whole water solutions supplier at competitive rates, as well as to place a greater emphasis on growing markets for profit. Despite the difficulties, the company, which is a global leader in the water treatment industry, continues to see order flow. It received orders worth Rs 4,440 crore in the first quarter of this fiscal year.
Marketing campaigns of VA Tech Wabang
Webinar
On 27th April, a webinar was organised with Mr Rajneesh Chopra (global head- of business development) a respected speaker for the webinar about Financing Sustainability. That webinar was organised by international finance corporations and the global infrastructure Hub. That webinar was very informative and knowledgeable to learn about financing sustainability. Many entrepreneurs took part in the webinar and gained knowledge.
Aqua Suisse
Wabag took part in the Aqua Suisse 2021 at Zurich exhibition centre, Switzerland on 17 and 18 November. They showcased the innovative range of solutions for water and wastewater management. They also got to interact with their clients and partners face to face. Va Tech Wabag was the central attraction of the exhibition.
Social Media Marketing
Va Tech Wabag is active on all the social media pages, the social media pages are well maintained and it also has a nice amount of audience. Most of the social media content is for grown-up audiences.
Facebook Page:
Name: VA Tech Wabag
Username: @wabag
Likes: 70323
Followers: 70555
Twitter:
Name: VA Tech Wabag
Username: @vatechwabag
Tweets: 473
Followers: 1408
LinkedIn:
About 35k followers on Linkedin and actively posting on LinkedIn.
SEO Strategies
SEO strategy has no other way of doing it, VA Tech Wabag has done this part very well. It has an overall of 1670+ organic keywords which is outstanding work by the SEO team in VA Tech Wabag. The site also has organic monthly traffic of around 6 thousand plus viewers which is very great for an organisation like VA Tech Wabag to showcase its mission and vision to its customers. The traffic is not fluctuating much but can be seen as constant.
To put it another way, good SEO boosts your online presence. This means that as more people visit your website, the more online traffic you’ll have and the more probable you’ll be able to offer your product or service to a broader audience.
Influencer Marketing
The company doesn’t use any influencers to promote. So they don’t do any influencer marketing.
Ecommerce Strategies
The company doesn’t have any online stores to sell its products. Its online portal is only for informational purposes. They are a solutions-based company and they directly deal with leading clients including municipalities, industries and manufacturing centres where water treatment is required.
They don’t sell a product that a normal consumer or general public can consume, they provide engineering solutions and services, which is why e-commerce is not the best-case scenario in the marketing strategy of Va Tech Wabag.
Content Marketing Strategies
Va Tech Wabag shares information about their business through different means. It shares opinions and thoughts on certain topics through blog writing. Va Tech Wabag has created a personality for their company and made the business more credible through blog writing.
If you are interested in reading blogs here is the Va Tech Wabag blog page link:
This ends our elaborative marketing strategy of Va Tech Wabag. Let us conclude our learning below from the marketing strategy of Va Tech Wabag.
Conclusion – What’s Unique in Va Tech Wabag Marketing?
Va Tech Wabag is gaining love and support from all the places in the world. The popularity of Va Tech Wabag is increasing among millennials. The uniqueness of being India’s top company that specialises in water treatment for municipal and industrial customers. Though Va Tech Wabag lacks in its digital marketing methods, it is still trying to evolve and grow in the digital sector.
Marketing is one of the most important cornerstones of every organisation, and it is now undergoing a fast transformation. With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.
We hope this blog on the marketing strategy of Va Tech Wabag has given you a good insight into the company’s marketing strategies.
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