Exclusive Marketing Strategy of Varun Beverages – With STP Analysis

In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Coolberg. In this blog, we are going to elaborate on the marketing strategy of Varun Beverages – India’s Largest Franchisee of Carbonated Soft Drinks and Non-Carbonated Beverages.

The objective is to learn and gain insights into Varun Beverages and how it became India’s Largest Carbonated Soft Drinks and Non-Carbonated Beverages brand. Furthermore, how it became a Global, Growth Oriented, and Profitable Organization.

Marketing is a foundational component of a business that can make or break it. As users migrate to the digital realm, marketing has followed them.IIDE’s Free MasterClass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, is highly recommended if modern digital marketing is something you’re interested in.

We will learn the entire marketing strategy of Varun Beverages by the end of this blog. Let’s start by learning about the company’s history, target audience, and online presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.