Exclusive Marketing Strategy of Varun Beverages – With STP Analysis

In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Coolberg. In this blog, we are going to elaborate on the marketing strategy of Varun Beverages – India’s Largest Franchisee of Carbonated Soft Drinks and Non-Carbonated Beverages.

The objective is to learn and gain insights into Varun Beverages and how it became India’s Largest Carbonated Soft Drinks and Non-Carbonated Beverages brand. Furthermore, how it became a Global, Growth Oriented, and Profitable Organization.

Marketing is a foundational component of a business that can make or break it. As users migrate to the digital realm, marketing has followed them.IIDE’s Free MasterClass on Digital Marketing 101 taught by our CEO and founder, Karan Shah, is highly recommended if modern digital marketing is something you’re interested in.

We will learn the entire marketing strategy of Varun Beverages by the end of this blog. Let’s start by learning about the company’s history, target audience, and online presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.