Detailed Marketing Strategy of Usha Martin – A Leading Global Manufacturer Of Wire Ropes

In our last blog, we discussed in-depth the Marketing Strategy of TTK Prestige. In this article, we will go over the Marketing Strategy of Usha Martin. 

Usha Martin is a leading global manufacturer of wire ropes that is set up in various parts of the world; India, South East Asia, Europe, the Middle East, Australia and the USA. Founded in 1960, it has built itself to become the market leader and has multiple portfolios through the adoption of modern technologies. In this write-up, we are going to discuss the detailed marketing strategy of Usha Martin – a leading manufacturer of wire ropes.

Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out this Free MasterClass on Digital Marketing 101 by IIDE’s CEO & Founder – Karan Shah.

In this blog, we’ll look at the marketing strategy of Usha Martin, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.