Profound Marketing Strategy of UOB – With Company Overview

In a previous article, we learned about the detailed Marketing Strategy of AU bank.

In this blog, we will elaborate on the marketing strategy of UOB(United Overseas Bank)–a Singaporean multinational banking corporation headquartered in Singapore, with branches primarily found in most Southeast Asian countries.

This article’s goal is to provide you with information about the various financial services that UOB offers through its global network of branches, offices, subsidiaries, and associates, including personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, and futures broking.

Companies now obtain clients through digital marketing. Marketing has migrated to the digital space alongside users all over the world.

Since we’re all known, in today’s digital age, all brands, businesses, and sectors advertise their goods by hiring celebrities to serve as their brand ambassadors.

So, you must know them if you want to succeed in all these advertising talents. Don’t worry, IIDE’s Free MasterClass on Digital Marketing 101 taught by none other than our Founder and CEO, Karan Shah, has you covered.

In this study, we will examine the Marketing Strategy of UOB as well as their other marketing techniques. So let’s get going!

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 4, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.