Extensive Marketing strategy of Vardhman Textiles

In our previous article, we had learnt about the detailed SWOT analysis of Vardhman Textiles, one of the leading brands in its industry. In this article, we’re going to get in-depth knowledge of the marketing strategy of Vardhman textiles – India’s largest vertically integrated textile producer.

The objective is to help you gain insights on Vardhman textiles & how it raised the bar on a global level in the textile industry.

Marketing has always been a very crucial part of a company & since the pandemic there has been a significant push in the digital marketing industry as many businesses who aren’t online are missing out on major marketing strategies. As you seem interested in this rapidly booming digital marketing industry, you should check out IIDE’s free digital marketing masterclass by our CEO & Founder, Karan Shah.

We will learn about the Marketing strategy of Vardhman textiles in an elaborated manner by the end of this article. Before diving deep let’s start with the company overview & its presence digitally.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.