Latest Case Studies

Metro Bank PLC (Metro Bank) is a commercial banking solutions provider headquartered in London, United Kingdom. It provides a diverse range of savings, current, deposit accounts, cards, commercial and personal loans. It also provides foreign currency and mortgages, as well as financing. Metro Bank maintains its market leadership by critically analyzing and reviewing the SWOT analysis. SWOT analysis is a highly interactive process that necessitates effective coordination among various organizational departments such as marketing, strategic planning, operations, finance, and management information systems.In this case study, we will learn about Metro Bank SWOT analysis. Let’s dive right in.

INTRODUCTION Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors. With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?Let’s dig deeper and know more about Maruti Suzuki.

Last time we studied the Marketing strategy of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study of the Marketing strategy of Zurich Insurance. Let’s get started.The goal of this blog is to learn about Zurich Insurance Group and how it became one of the world’s largest insurance companies while also fulfilling its corporate social responsibility and remaining viable through various marketing strategies.As you can see, the world is now completely online, and marketing is the backbone of every industry. If you want to learn more about digital marketing, attend  Free Masterclass on Digital Marketing led by IIDE’s CEO and founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of Zurich Insurance. Let’s start with the company’s story, target audience, and digital presence before delving deeper.

In the previous article, we discussed the marketing strategy of Creditmate. In this article, We’ll elaborate on the marketing strategy of ZestMoney, India’s only loan provider without a credit card.The blog’s goal is to share knowledge and ideas about ZestMoney and how it emerged to be India’s top lender. The goal of the ZestMoney marketing strategy is to raise awareness among those who want to purchase expensive goods but are unable to make the full upfront payment.The entire globe is now online, and marketing is the foundation of every company, as is evident. Check out Karan Shah, the CEO, and founder of IIDE’s free masterclass on digital marketing if you’re interested in learning more about marketing.By the end of this blog, we will learn about the marketing strategy of ZestMoney, but first, let’s explore the company’s history, target market, and various marketing tactics in use.

Zee Entertainment Enterprise Limited is one of India’s leading media and entertainment enterprises companies. It is amongst the largest producers of entertainment content in the world. The company has interests in print, television, film, etc.  So today in this case study we are going to understand the marketing strategy of zee entertainment Limited, its marketing mix along with its SWOT analysis. So without any further ado, let’s start by understanding the Zee company.

In a previous article, we looked at the SWOT analysis of Zee Entertainment Enterprises, an Indian Media Conglomerate. In this blog, we’ll look through the marketing strategy of Zee Entertainment Enterprises.The major goal is to help you understand Zee’s transformation from a dairy entertainment company to one of India’s most well-known and respected media companies. Marketing is an integral aspect of a company’s DNA that may make or break its success. Marketing has followed users globally into the digital sphere. If you’re interested in modern digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend. By the end of this blog, we will have a complete understanding of the marketing strategy of Zee Entertainment Enterprises. Let’s start with the company’s story, target audience, and digital presence.

Looking to know more about the marketing strategy of Zalando fashion? You are at the right place. We will be discussing all there is to know about the marketing strategy of Zalando. Zalando is the world’s number one online retail shop, where fashion brands are connected to their customers. Zalando fashion is looking to build a sustainable globally accepted fashion style. They don’t only connect brands to customers, they build sustainable relationships between the brands and customers. For every company to be successful, they need a unique and outstanding marketing strategy. The marketing tool or strategy employed by companies is a major factor in determining if the company will rise to the top or fall to the bottom. Marketing has evolved alongside the world, digital marketing is now the new trend. Marketing has gone beyond the traditional tv ads, billboards, and flyers. Marketing has become so much more. A complete marketing strategy today will cover social media marketing, content marketing, SEO etc. Nobody is in search of a conventional marketer anymore. Every company today has come to understand the importance of having a skilled digital marketer on their team, so as a marketer if you want to be relevant to these companies you need to up your skill. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. This blog will cover every detail of the marketing strategy of Zalando, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.

In a previous article, we learned about the detailed Marketing Strategy of InVideo. In this blog, we will get to know about the marketing strategy of Youku, a video hosting service based in Bejing, China. It operates as a subsidiary of Alibaba Group Holding Limited.The purpose is to gain insights into Youku and how it became one of China’s top online video and streaming service platforms.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn about Youku’s marketing strategy by the end of this blog. Before getting deep into it, let’s start with the company’s brief introduction.

In a previous article, we learned about the detailed SWOT analysis of Yili. In this blog, we are going to elaborate on the marketing strategy of Yili – As the largest dairy producer and the dairy producer with the fullest product lines in China.The key purpose is to learn and gain insights into Yili dairy and how it became China’s premium brand of dairy products. The company is aiming to become the world’s largest dairy product producer industry across the world.So, as you know, the whole world is becoming online now, and marketing is the backbone of every industry. If you are excited to learn many more things do check out our free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.We will explore the full marketing strategy of Yili by the closing of this blog. Before getting into the deep, let us begin with the company’s story, audience, and digital presence.

In our last article, we learned in-depth about the marketing strategy of Courseplay. In this blog, we’ll go through the marketing strategy of Yellow AI, cloud-based conversational software which is now known as Yellow AI.The objective is to guide you in comprehending Yellow AI’s evolution and how it evolved to be the world’s largest AI-powered conversational engagement platform.Any firm may become well-known around the world only if its marketing plan is effective. It is the most effective method of reaching the intended audience. Digital marketing has grown in importance as the world has gotten more digital. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This blog will go through the marketing strategy of Yellow AI. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.

Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.About Xpressbees Courier ServiceXpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.Xpressbees’s competitorsXpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.

Last time we discussed the SWOT analysis of Xfinity. Now we will take a tour and discuss the Marketing Strategy of Xfinity.Xfinity is the trade name of Comcast. Xfinity is one of America’s fastest-growing cable companies. It has its headquarters in Philadelphia, Pennsylvania. The company is estimated to have 21 million subscribers in the US.As Xfinity is an international brand, it has a unique marketing strategy. It digitally markets its products all over the world. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.Now let’s dive in and learn how Xfinity became what it is today, the marketing strategy of Xfinity, and more. But before that let’s learn about the company, what products it has to offer, its financial position, and its competitors.