Latest Case Studies

Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list. In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:

Canara Bank is one of India’s most well-known and trustworthy financial institutions. It is one of the largest banking organizations owned by the Government of India (GOI) in the country. The bank was founded in 1906, making it one of India’s oldest banks with over a century of operation. To better understand the reasons for its continuous growth, we should understand the SWOT Analysis of Canara Bank, which is requisite for any business to survive and thrive in the market. So without any further ado, let’s get started by learning about Canara Bank.

Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip. It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out. Seagram’s Royal Stag is a perfect example of how this has been done successfully.In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.So let us start by knowing about Seagram’s Royal Stag as a brand.

Punjab National Bank is a state-owned commercial bank that was India’s first ‘Swadeshi’ bank. It began operations on April 12, 1895, in Lahore, with only 2 lakhs sanctioned capital and 20,000 working capital. Today, PNB is the country’s second-largest public sector bank. In the Punjab National Bank case study, we shall cover the bank’s marketing strategy throughout its extensive journey with the help of its marketing mix, marketing campaigns, SWOT analysis, and social media presence. Let’s get started by learning more about the company.

The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement market in India, it prides itself on making supplements that are FSSAI approved and made from the purest ingredients. To generate brand awareness and loyalty, MuscleBlaze came up with two incredible marketing campaigns over the course of one year. These generated a LOT of buzz within the Indian fitness community (and outside).

Metro Bank PLC (Metro Bank) is a commercial banking solutions provider headquartered in London, United Kingdom. It provides a diverse range of savings, current, deposit accounts, cards, commercial and personal loans. It also provides foreign currency and mortgages, as well as financing. Metro Bank maintains its market leadership by critically analyzing and reviewing the SWOT analysis. SWOT analysis is a highly interactive process that necessitates effective coordination among various organizational departments such as marketing, strategic planning, operations, finance, and management information systems.In this case study, we will learn about Metro Bank SWOT analysis. Let’s dive right in.

INTRODUCTION Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors. With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?Let’s dig deeper and know more about Maruti Suzuki.

Last time we studied the Marketing strategy of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study of the Marketing strategy of Zurich Insurance. Let’s get started.The goal of this blog is to learn about Zurich Insurance Group and how it became one of the world’s largest insurance companies while also fulfilling its corporate social responsibility and remaining viable through various marketing strategies.As you can see, the world is now completely online, and marketing is the backbone of every industry. If you want to learn more about digital marketing, attend  Free Masterclass on Digital Marketing led by IIDE’s CEO and founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of Zurich Insurance. Let’s start with the company’s story, target audience, and digital presence before delving deeper.

In the previous article, we discussed the marketing strategy of Creditmate. In this article, We’ll elaborate on the marketing strategy of ZestMoney, India’s only loan provider without a credit card.The blog’s goal is to share knowledge and ideas about ZestMoney and how it emerged to be India’s top lender. The goal of the ZestMoney marketing strategy is to raise awareness among those who want to purchase expensive goods but are unable to make the full upfront payment.The entire globe is now online, and marketing is the foundation of every company, as is evident. Check out Karan Shah, the CEO, and founder of IIDE’s free masterclass on digital marketing if you’re interested in learning more about marketing.By the end of this blog, we will learn about the marketing strategy of ZestMoney, but first, let’s explore the company’s history, target market, and various marketing tactics in use.

In a previous article, we looked at the SWOT analysis of Zee Entertainment Enterprises, an Indian Media Conglomerate. In this blog, we’ll look through the marketing strategy of Zee Entertainment Enterprises.The major goal is to help you understand Zee’s transformation from a dairy entertainment company to one of India’s most well-known and respected media companies. Marketing is an integral aspect of a company’s DNA that may make or break its success. Marketing has followed users globally into the digital sphere. If you’re interested in modern digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend. By the end of this blog, we will have a complete understanding of the marketing strategy of Zee Entertainment Enterprises. Let’s start with the company’s story, target audience, and digital presence.

Looking to know more about the marketing strategy of Zalando fashion? You are at the right place. We will be discussing all there is to know about the marketing strategy of Zalando. Zalando is the world’s number one online retail shop, where fashion brands are connected to their customers. Zalando fashion is looking to build a sustainable globally accepted fashion style. They don’t only connect brands to customers, they build sustainable relationships between the brands and customers. For every company to be successful, they need a unique and outstanding marketing strategy. The marketing tool or strategy employed by companies is a major factor in determining if the company will rise to the top or fall to the bottom. Marketing has evolved alongside the world, digital marketing is now the new trend. Marketing has gone beyond the traditional tv ads, billboards, and flyers. Marketing has become so much more. A complete marketing strategy today will cover social media marketing, content marketing, SEO etc. Nobody is in search of a conventional marketer anymore. Every company today has come to understand the importance of having a skilled digital marketer on their team, so as a marketer if you want to be relevant to these companies you need to up your skill. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. This blog will cover every detail of the marketing strategy of Zalando, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.

In a previous article, we learned about the detailed Marketing Strategy of InVideo. In this blog, we will get to know about the marketing strategy of Youku, a video hosting service based in Bejing, China. It operates as a subsidiary of Alibaba Group Holding Limited.The purpose is to gain insights into Youku and how it became one of China’s top online video and streaming service platforms.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn about Youku’s marketing strategy by the end of this blog. Before getting deep into it, let’s start with the company’s brief introduction.