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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Acer SWOT Analysis 2025: Exploring the Strengths, Weaknesses, Opportunities & Threats
Acer, a Taiwanese tech giant, is known globally for affordable yet performance-driven laptops, gaming gear, and PCs. But where does it stand in today’s competitive market dominated by Apple, Dell, and Lenovo? How is Acer navigating the post-pandemic hardware boom and AI-powered future? If you're a business student, marketer, or aspiring entrepreneur, this SWOT breakdown offers real-world insights into how a legacy hardware brand innovates, competes, and evolves in 2025.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of ACC Limited: Major Cement Producer
Last time we did the strategic SWOT analysis of one of the major Indian cement companies Ambuja Cement. This time, we will take on the SWOT Analysis of ACC Limited in-depth.ACC Limited is one of India’s largest cement makers. Lafarge Holcim is in charge of the company’s management. ACC Limited was formed by the merging of ten cement businesses controlled by Tatas, Dinshaw, Nixon, and Khataus. The infrastructure industry is in high demand all of the time. For over 80 years, ACC Limited has been synonymous with cement, building its reputation as a pioneer organization that regularly sets new benchmarks in research and innovative product expansion.As society goes online, marketing is transforming and if you are interested in learning about the newest – check out our Free MasterClass on Digital Marketing 101 by the Founder and CEO of IIDE, Karan Shah.Do you want to learn how ACC Limited became so successful in the cement industry? In this blog, we will learn about the SWOT Analysis of ACC Limited and decode the answer. Before we begin, let us learn more about ACC Limited, funding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of 20th Television: Animation Studio Insights
In our previous article, we had done an in-depth SWOT Analysis of an American film production & distribution company, Universal Pictures. In this article, we will see the SWOT analysis of 20th Television.Did you know about the famous adult cartoon series named The Simpsons? Yeah exactly, the creator and producer behind this cartoon series is 20th Television. 20th Television is an American live-action television production company which serves as a division of Disney Television Studios. A unit of Walt Disney Television both ultimately owned by The Walt Disney Company.20th Television is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will learn about the SWOT analysis of 20th Television, but before that let’s know about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali Ayurved ‌- With All 4Ps Explained
Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list. In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Stepwise SWOT Analysis of Canara Bank | IIDE
Canara Bank is one of India’s most well-known and trustworthy financial institutions. It is one of the largest banking organizations owned by the Government of India (GOI) in the country. The bank was founded in 1906, making it one of India’s oldest banks with over a century of operation. To better understand the reasons for its continuous growth, we should understand the SWOT Analysis of Canara Bank, which is requisite for any business to survive and thrive in the market. So without any further ado, let’s get started by learning about Canara Bank.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Royal Stag’s Marketing Strategy: Advertising Campaigns
Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip. It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out. Seagram’s Royal Stag is a perfect example of how this has been done successfully.In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.So let us start by knowing about Seagram’s Royal Stag as a brand.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Entire Marketing Strategy of Punjab National Bank with SWOT Analysis
Punjab National Bank is a state-owned commercial bank that was India’s first ‘Swadeshi’ bank. It began operations on April 12, 1895, in Lahore, with only 2 lakhs sanctioned capital and 20,000 working capital. Today, PNB is the country’s second-largest public sector bank. In the Punjab National Bank case study, we shall cover the bank’s marketing strategy throughout its extensive journey with the help of its marketing mix, marketing campaigns, SWOT analysis, and social media presence. Let’s get started by learning more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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MuscleBlaze Marketing: How They Are Winning In The Fitness Community
The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement market in India, it prides itself on making supplements that are FSSAI approved and made from the purest ingredients. To generate brand awareness and loyalty, MuscleBlaze came up with two incredible marketing campaigns over the course of one year. These generated a LOT of buzz within the Indian fitness community (and outside).
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive SWOT Analysis of Metro Bank
Metro Bank PLC (Metro Bank) is a commercial banking solutions provider headquartered in London, United Kingdom. It provides a diverse range of savings, current, deposit accounts, cards, commercial and personal loans. It also provides foreign currency and mortgages, as well as financing. Metro Bank maintains its market leadership by critically analyzing and reviewing the SWOT analysis. SWOT analysis is a highly interactive process that necessitates effective coordination among various organizational departments such as marketing, strategic planning, operations, finance, and management information systems.In this case study, we will learn about Metro Bank SWOT analysis. Let’s dive right in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Maruti Suzuki’s Marketing Strategy: Full Case Study
INTRODUCTION Maruti Suzuki Limited is a leading automobile manufacturer in India with branches across the country. It is collectively owned by Suzuki Motor Corporation and Maruti and is one of the most trusted brands in India. Models of Maruti Suzuki are widely popular due to their fuel efficiency, maintenance, and economic cost. It has the largest chain of dealers and after-sales service centers in the country which caters to the consumers’ needs and queries regularly which empowers them to stay at the peak of the game amidst its competitors. With other operators like Tata and Hyundai steadily striving to reach the prime slot, what is the success mantra of Maruti Suzuki to outsmart its competition?Let’s dig deeper and know more about Maruti Suzuki.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Zurich Insurance
Last time we studied the Marketing strategy of La Poste which is the postal and express courier services industry in France. This time around, let us dive into the detailed study of the Marketing strategy of Zurich Insurance. Let’s get started.The goal of this blog is to learn about Zurich Insurance Group and how it became one of the world’s largest insurance companies while also fulfilling its corporate social responsibility and remaining viable through various marketing strategies.As you can see, the world is now completely online, and marketing is the backbone of every industry. If you want to learn more about digital marketing, attend  Free Masterclass on Digital Marketing led by IIDE’s CEO and founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of Zurich Insurance. Let’s start with the company’s story, target audience, and digital presence before delving deeper.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of ZestMoney: STP Analysis & Campaigns
In the previous article, we discussed the marketing strategy of Creditmate. In this article, We’ll elaborate on the marketing strategy of ZestMoney, India’s only loan provider without a credit card.The blog’s goal is to share knowledge and ideas about ZestMoney and how it emerged to be India’s top lender. The goal of the ZestMoney marketing strategy is to raise awareness among those who want to purchase expensive goods but are unable to make the full upfront payment.The entire globe is now online, and marketing is the foundation of every company, as is evident. Check out Karan Shah, the CEO, and founder of IIDE’s free masterclass on digital marketing if you’re interested in learning more about marketing.By the end of this blog, we will learn about the marketing strategy of ZestMoney, but first, let’s explore the company’s history, target market, and various marketing tactics in use.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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