Earlier, we had explored a complete SWOT analysis of Metlife also known as the house of insurance. This time, we are going to explore the SWOT analysis of Aetna – one of America’s leading health insurance providers.
Aetna is one of the leading and oldest health care benefits companies, serving approximately 46 million people with an objective to help them make better decisions about their healthcare. Aetna has been in the market for more than 160 years.
Over the years, despite technical innovation and development, they managed to keep their position in the market and give strong competition to others only because of a strong marketing strategy. In this modern era, technology and marketing go hand in hand. If you are interested in learning about marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
The blog will mainly focus on the strengths, weaknesses, opportunities and threats surrounding Aetna. But before that, let us take a look at the company, its history, products, services and financial success.