
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics

Extensive SWOT Analysis Of HCL Infosystems- the IT Market Leader
We explored the SWOT analysis of the tech giant TCS last time, let us look at the SWOT analysis of HCL infosystems in this case study.
From originally being just a search and development division to now emerging as an independent company, this software service company has come an extended way, HCL infosystems is an Indian information technology and distribution company.
From the innovation of new products to their proper marketing, the company has made its position in the competitive IT market. Marketing has a significant role in the success of any company and in today’s advancing world digital marketing is the new trend. If you are interested in knowing more about digital marketing, do check out our Free Digital Marketing Masterclass by Karan Shah, the CEO and founder of IIDE.
Do you want to learn about how HCL infosystems have evolved and made their name in the industry? To learn that in this case study we will do an extensive SWOT analysis of HCL infosystems. So let us first begin by learning more about the company, their products, services, history, competitors and more.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of HBO: American TV & Satellite Business
In our previous article, we had done an in-depth SWOT Analysis of the market leader of Malaysian Cellular Networks, Digi. In this article, we will see the SWOT analysis of HBO.One of the most admired and featured brands in the world – HBO a part of the Warner Media family is the place where the most amazing shows and films are telecasted and people all around the world come to watch the creative stories of the most talented people and their award-winning programs. The company is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will learn about the SWOT analysis of HBO, but before that let’s know about the company.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Havells India: Electrical Equipment Leader
Previously we looked at the elaborated marketing strategy of Microsoft, the world’s leading software application provider. Now, let us hop over and look at the elaborated SWOT Analysis of Havells India.Havells India Limited is a leading electrical equipment company producing a wide spectrum of products, including industrial & domestic circuit protection devices, cables & wires, motors, fans, modular switches, home appliances, air conditioners, electric water heaters, power capacitors, luminaires for domestic, commercial and industrial applications.Another aspect that has made Havells India a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Havells India has succeeded in the electrical equipment industry? In this blog, you will learn about the SWOT analysis of Havells India. Before we get started, learn more about Havells India’s company, how it was established, its products, financial position, and its competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Hatsun Agro: Leading Private Dairy Company
In the previous blog, we did a full SWOT Analysis of Patanjali. In this article, we are going to break down the SWOT Analysis of Hatsun Agro Product – India’s leading dairy products manufacturer.Hatsun Agro Product is a leading private sector dairy company in India with Headquarters in TamilNadu Chennai. HAP manufactures and markets products like milk, curd, ice creams, dairy whitener, skimmed milk powder, ghee, paneer and lots more.Also, Hatsun Agro Products’ digital marketing strategies have played a vital role in them becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports. In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. In this case study, we will learn about the SWOT Analysis of Hatsun Agro Product. But first, let us know about the company and the product better.
Aditya Shastri
Aug 9, 2025

Comprehensive S.W.O.T Analysis of Harley Davidson
Harley-Davidson, Inc. is an American motorbike producer based in Milwaukee, Wisconsin. The organization has survived possession and subsidiary arrangements, durations of terrible monetary fitness and product quality, and excessive international competition to come to be one of the world’s biggest motorbike producers and an iconic logo widely recognized for its unswerving following.In this blog, we will be discussing the strengths, weaknesses, opportunities, and threats of Harley Davidson. Let’s start with a quick introduction of the company before we dive into the SWOT Analysis of Harley Davidson
Aditya Shastri
Aug 9, 2025

Thorough SWOT Analysis of Gruppo TIM – An Italy Based Telecom Company
In our previous article, we had done an explicit SWOT Analysis of the 8th largest telecommunications company in the world, Movistar. In this article, we will see the SWOT analysis of Gruppo TIM, a telecommunication company. Gruppo TIM is one of the world’s top 20 telecommunications providers. They have been operating since 1994. Spending 27 years in the telecommunications industry, they have gained a satisfactory amount of goodwill and gained a handsome amount of net worth.Looking into the brand’s giant reach to the people is because of the marketing strategy and Gruppo TIM’s keen interest in launching digital marketing portals. As the world today stands on the verge of being digitized you should get ready to delve into the new marketing strategies to get your potential customers. if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.With the motto to connect as much as people across the globe Gruppo TIM is always striving hard to be the best. In this blog, we will have an elaborate SWOT Analysis of Gruppo TIM. Before we delve, let us discover more about Gruppo TIM Group, its founding, products, financial status, and competitors.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Gree: Major Chinese Appliance Manufacturer
In our previous blog, we talked about the SWOT Analysis of Enel, the 73rd largest revenue-making company in the world. This time let’s dig into the SWOT Analysis of Gree.One of the world’s largest residential air-conditioner manufacturers – Gree the Chinese company started its factory with 200 employees in 1994 to produce less than 20,000 units, but today Gree has become so large that the company got listed in the Shenzhen Stock Exchange in 1996.One reason behind the massive success of Gree is its marketing efforts. It is proven time and time again that marketing efforts, especially digital marketing play an important factor in a company’s growth. If you are interested in learning about digital marketing – check out our Free MasterClass on Digital Marketing 101 by IIDE’s CEO and Founder, Karan Shah.Do you want to learn about the stunning success of Gree? Well, that is exactly what we are gonna do today! In this blog, we are going to dive deep into the SWOT analysis of Gree. But before we start, let us learn a little more about the company, its overview, products, competitors, etc.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Gold Flake: Uncovering the Brand’s Strengths, Weaknesses, Opportunities & Threats
Gold Flake, one of the most iconic cigarette brands in India, is renowned for its premium tobacco and quality. The brand's strong market position continues to lead in the tobacco sector, but can it maintain its dominance with growing health awareness and regulatory challenges?
This analysis dives deep into Gold Flake’s strengths, weaknesses, opportunities, and threats to uncover what the future holds for this market leader.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Godrej Consumer Products
Previously we saw SWOT Analysis of Body Shop, this time we will look at the SWOT analysis of Godrej Consumer Products Limited.
Godrej Consumer Products Limited Company is a leading consumer goods company in India. The company operates in personal and household care products in the domestic and international markets. The name of the company is known by the surname of the company founder itself. Godrej company turnover of FY2020 is 54.74 mentions the value in billion Indian rupees.
Godrej has created a strong brand identity and visibility with the help of proper marketing. In today’s corporate world marketing is an effective tool that can change the picture of a brand. To learn more about marketing and its digital aspect, do check out Free Digital Marketing Masterclass by Karan Shah the CEO and the founder of IIDE.
To better understand the reasons behind the success of Godrej and its expansion in various sectors, let’s look at the SWOT analysis of Godrej Consumer Products Limited.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Gloria Jeans Coffees: 360-Degree Review
Last time we saw the Business Model of Zomato, today let’s look at the SWOT Analysis of one of the most famous coffee houses in the world- Gloria Jeans Coffees.
Gloria Jeans Coffees company is one of the most loved and leading coffee houses in the world, who is majorly serving different types of nourishing coffees across more than 50 countries.
The company has a lack of visibility due to its weak online presence, in today’s world digital marketing is very important for the growth of any business. If you want to learn more about digital marketing and its different aspects, do check out Free Digital Marketing Masterclass by Karan Shah the founder and the CEO of IIDE.
In this case study we will look at the SWOT analysis of Gloria Jeans Coffees but before that let’s learn some more facts about the company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of GlaxoSmithKline
The GSK is known for its production of medicines all over the world. The SWOT Analysis of GlaxoSmithKline helped them achieve all the positions in the market. The company is renowned for its tough competition in marketing and has its vision on how far a company can withstand the pressure or threats in the market.In this blog let us try to understand the SWOT Analysis of GlaxoSmithKline but before that let’s have a brief insight into the company.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Giordano – Italian Fashion Brand
Exclusive SWOT Analysis of Giordano- Italian Fashion BrandPreviously we saw the SWOT Analysis of the biggest fast-fashion brand Zara, this time we will look at the SWOT analysis of Giordano.From commencing its business as an online marketplace for cloth to being Asia’s largest online clothing company. Giordano has come a long way. They manufacture all kinds of apparel for men, women and kids.The company has a strong brand image due to its effective marketing strategies and using digital channels for running its business. If you want to learn about digital marketing, do check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this case study, we will look at the SWOT analysis of Giordano and how it has created its path of success worldwide but before that let’s know some more facts about the company.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?

Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.











