
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Extensive SWOT Analysis of Jindal Poly Films – The Largest Manufacturer Of BOPET & BOPP Films In India
In our previous article, we had done a detailed SWOT analysis of a world-famous automobile manufacturer company, Maruti Suzuki. In this article, we are going to break down the SWOT analysis of Jindal Poly Films.A part of Jindal Group – Jindal Poly Films is involved in the business of manufacturing Polyester & Polypropylene films. Jindal Poly Films is the largest manufacturer of BOPET and BOPP films in India and the 8th largest in the world. Their speciality films are utilised for flexible packaging, lamination, labelling and industrial applications.Another aspect that made Jindal Poly Films a global leader in its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Do you want to know the secret behind the fast growth of Jindal Poly Films worldwide? So for the answer, here we provide you with a detailed SWOT analysis of Jindal Poly Films. Before the detailed SWOT analysis, let us know more about the company in-depth.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Jetstar- the Affordable Option of Flying
Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Jetstar.
Jetstar is an Australian low-cost airline located in Melbourne and self-described as “value-focused”. Its headquarters are in Collingwood, Melbourne, Victoria, Australia. It was specially introduced by the Qantas group to target the low-cost market, people who are preferring affordable prices over premium and luxury services.
The company has accurately targeted its audience by using accurate marketing strategies for example the tagline of the brand – “All day, every day, low fares”.
Marketing and its digital aspect are very important for the growth of any business, especially after the pandemic. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this case study we will look at the SWOT analysis of Jetstar but before that let’s know more about the company.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Jeep – The Oldest Four-Wheel Drive Mass Production Vehicles
Previously we looked at the SWOT Analysis of Tata Motors, a leading global automobile manufacturing company. In this case study, we will analyse the SWOT Analysis of Jeep.
Jeep the oldest four-wheel drive mass-production vehicles are now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States and the World.
Jeep cars have solid axles and an open top. That is why the Wrangler has been called the Jeep model that is as central to the brand’s identity as the 911 is to Porsche.
Before starting with the SWOT analysis of Jeep, we have also done a detailed analysis of the marketing strategy of Porsche, have a look at that article to know more about Porsche’s marketing strategies which Jeep company also follows.
Jeep has profited from its marketing activities as a result of its market position. Marketing evolves in response to changing societal preferences. Attend our Free MasterClass on Digital Marketing, taught by IIDE’s Founder and CEO, Karan Shah, if you want to stay current with today’s effective marketing.
Let’s start with Jeep’ history, founding, finances, services, and market competitors in this SWOT Analysis of Jeep.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of ITA Airways – The State-owned Flag Carrier Airline Of Italy
Previously we looked into the SWOT Analysis Qantas, the world’s third-oldest airline. In this case study, we will analyse the SWOT Analysis of ITA Airways.ITA Airways is a state-owned flag carrier owned and operated by the government of Italy via the Ministry of Economy and Finance. The airline was established in the year 1946 as Alitalia and since then its airline flies to over 41 scheduled domestic, European, and a few intercontinental destinations and it is expected to be expanded.Today, ITA Airways is Italy’s leading airline for total revenue. As the world goes online, marketing changes and if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we dive into the SWOT Analysis of ITA Airways, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of IRCTC – The Ownership Of Indian Railways
In our previous article, we elaborated on the SWOT Analysis of a multibillion-dollar American company, 3M company. This time, we will tackle the SWOT analysis of IRCTC in-depth.Indian Railway Catering and Tourism Corporation (IRCTC) is owned by Indian Railways, the Department of Railways of the Government of India and provides ticketing, catering and tourism services on trains and at railway stations. It has been listed on the National Stock Exchange since 2019, with the government retaining a majority stake.The aim of the IRCTC is to improve and develop customer service and facilitation through better industry techniques in the railway catering, travel, hotel and tourism sectors.Another aspect that made IRCTC the giant it is now is its marketing efforts. Due to Covid, the world is going online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we will cover the strengths, weaknesses, opportunities and threats of IRCTC. Before we begin, let us learn more about the company, its history, products, services and financial success.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Intesa Sanpaolo – An Italian International Banking Group
We previously discussed the SWOT Analysis of BNP Paribas, one of the world’s largest banks committed to a sustainable economy. This time, we’ll go through the SWOT analysis of Intesa Sanpaolo in extensive detail.Intesa Sanpaolo is a multinational banking firm based in Italy. It is Italy’s and the world’s 27th largest bank by total assets. It is a firm dedicated to helping the economies of the nations in which it works, particularly in Italy, where it aspires to be a role model for sustainability, social and cultural responsibility.Another factor that has helped Intesa Sanpaolo become the juggernaut it is today is its marketing tactics. Marketing is evolving as the world moves online, and if you want to stay up to date, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, the CEO and Founder of IIDE.Do you want to know how Intesa Sanpaolo was able to achieve such success in the banking industry? We shall study the SWOT analysis of Intesa Sanpaolo and discover the solution in this blog. But first, let’s study more about Intesa Sanpaolo as a firm, its foundation, products, financial situation, and competitors.
Aditya Shastri
Aug 9, 2025

Comprehensive SWOT Analysis of Instagram – The Social Media Giant
Instagram is a picture and video-sharing social networking service founded by Kevin Systrom and Mike Krieger. Now a must-have social media application, Facebook purchased the service in April 2012 for around $1 billion in cash and shares.
A SWOT analysis is an indispensable tool. It helps us get a clear, all-rounded picture of a company’s position. But before we delve into the SWOT analysis of Instagram, let’s first get to know the company a little better.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of ING – International Netherlands Group
Previously, we evaluated one of the leading global financial institutions, Wells Fargo. This time we will look at the SWOT analysis of ING in-depth.ING – International Netherlands Group is one of the Netherlands leading brands in the banking & financial services sector. Just like HDFC, one of the most successful banks in India, ING maintains its prominent position in the market by great strategies. That’s why we are going to conduct a SWOT analysis of ING.One of the reasons why ING organization grew so large and maintained its position in this highly competitive sector is its marketing efforts. Marketing is evolving as the world moves online, so if you want to learn more about marketing and its digital aspect, check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.Before we perform a detailed SWOT analysis of ING for you in this blog, let’s first have a brief understanding of the ING – International Netherlands Group.
Aditya Shastri
Aug 9, 2025

Descriptive SWOT Analysis Of IndusInd Bank – A New Generation Indian Bank
The last time we saw the complete SWOT analysis of HDFC Bank. This time we will explain the SWOT Analysis of IndusInd Bank.Established In April 1994, IndusInd Bank is one of the finest new-generation banks. The headquarter of IndusInd bank is located in Mumbai, Maharashtra. IndusInd Bank provides its customers with commercial, transactional, and electronic banking services. Another facet lying behind IndusInd success is its marketing. Let it be festive seasons or just regular marketing, IndusInd always comes up with a unique way of gaining the attention of the people. IndusInd Bank ties up with many e-commerce websites. They allow their users to avail exciting offers in making payments from IndusInd’s Debit or Credit cards or any other means of payment.They also associate many celebrities to advertise their bank. This marketing means is also a part of digital marketing. If you want to know what digital marketing is, then you can watch the Free MasterClass on Digital Marketing 101 by the Founder and CEO of IIDE, Karan Shah.Before we dive into the SWOT Analysis of IndusInd Bank, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

IndiGo Airlines SWOT Analysis 2025: The Highs, Lows & Flight Path Ahead
IndiGo Airlines, the poster child of low-cost aviation in India, has built a name for itself through efficiency, affordability, and massive domestic dominance. But as it eyes global skies and experiments with premium offerings, new challenges and opportunities await.
Will IndiGo’s formula work beyond borders? This SWOT analysis offers valuable lessons for business students, aviation geeks, and growth-focused entrepreneurs alike.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Indian Overseas Bank – A Major Indian Nationalised Bank
The last time we saw the SWOT analysis of Union Bank of India – one of the well known public sector banks of the country. But this time we will explain the SWOT Analysis of Indian Overseas Banks elaborately.Over the years, Indian Overseas Bank, popularly known as IOB has emerged as one of the leading nationalized banks of our country and part of its success can be attributed to its marketing strategy and having a strong marketing strategy is crucial for any brand to reach its customer base. The marketing strategy of the Indian Overseas Bank includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Before we dive into the SWOT Analysis of Indian Overseas Bank, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of IFB Industries – An Indian Home Appliances Trading Company
In the meantime, we explained the SWOT Analysis of Gree – A Chinese Major Appliance Manufacturer. This time, we will handle the SWOT Analysis of IFB Industries from top to bottom.
Leading home appliances company in India – IFB industry is originally known as Indian Fine Blanks Ltd. IFB Industries’ product range includes fine blanked components, tools and related machine tools like straighteners, decoilers, and strip loaders and others. The industry’s vision is to excel in quality and services to align with global standards.
They are continuously maximising companies’ wealth by manufacturing and marketing the best quality engineering products that go into daily life. So, as you see that the world is fully online now, and marketing is also changing day by day. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
Do you want to learn about the stunning success of IFB Industries? Well, that is exactly what we are gonna do today! In this blog, we are going to dive deep into the SWOT analysis of IFB Industries. But before we start, let us learn a little more about the company, its overview, products, competitors, etc.
Aditya Shastri
Aug 9, 2025
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