Extensive SWOT Analysis of Jetstar- the Affordable Option of Flying

Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Jetstar. 

 Jetstar is an Australian low-cost airline located in Melbourne and self-described as “value-focused”. Its headquarters are in Collingwood, Melbourne, Victoria, Australia. It was specially introduced by the Qantas group to target the low-cost market, people who are preferring affordable prices over premium and luxury services.

The company has accurately targeted its audience by using accurate marketing strategies for example the tagline of the brand – “All day, every day, low fares”.

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In this case study we will look at the SWOT analysis of Jetstar but before that let’s know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]