Last time we saw the Marketing Strategies of SpiceJet, today let’s look at the SWOT analysis of Jetstar.
Jetstar is an Australian low-cost airline located in Melbourne and self-described as “value-focused”. Its headquarters are in Collingwood, Melbourne, Victoria, Australia. It was specially introduced by the Qantas group to target the low-cost market, people who are preferring affordable prices over premium and luxury services.
The company has accurately targeted its audience by using accurate marketing strategies for example the tagline of the brand – “All day, every day, low fares”.
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In this case study we will look at the SWOT analysis of Jetstar but before that let’s know more about the company.