Comprehensive SWOT Analysis of JK Tyre – One Of India’s Leading Tyre Manufacturers

Last time we did a detailed SWOT Analysis of India’s largest tyre manufacturer – MRF Tyres. This time we will dive into the SWOT Analysis of JK Tyre in depth.

JK Tyre is one of the leading tyre manufacturers in India and is present in over 100 countries around the world. The company has a total of 12 manufacturing facilities around the globe – 9 of which are present in India, and the rest in Mexico.

Marketing is a very important factor of any company and JK Tyre has been successfully using both offline and online marketing methods efficiently to reach out to its consumers. Digitalisation has completely changed the world of marketing and if you are interested to know about it – check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.

Do you want to know how JK Tyre became so successful in the automotive tyre industry? Here, in this blog, we will learn about the SWOT Analysis of JK Tyre and decrypt the answer. Before we move on to the SWOT analysis part, let us learn more about JK Tyre, its history, products and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.