Extensive SWOT Analysis of Jindal Poly Films – The Largest Manufacturer Of BOPET & BOPP Films In India

Updated on: Apr 29, 2022
SWOT Analysis of Jindal Poly Films - Featured Image

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Harvard Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In our previous article, we had done a detailed SWOT analysis of a world-famous automobile manufacturer company, Maruti Suzuki. In this article, we are going to break down the SWOT analysis of Jindal Poly Films.

A part of Jindal Group – Jindal Poly Films is involved in the business of manufacturing Polyester & Polypropylene films. Jindal Poly Films is the largest manufacturer of BOPET and BOPP films in India and the 8th largest in the world. Their speciality films are utilised for flexible packaging, lamination, labelling and industrial applications.

Another aspect that made Jindal Poly Films a global leader in its marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Do you want to know the secret behind the fast growth of Jindal Poly Films worldwide? So for the answer, here we provide you with a detailed SWOT analysis of Jindal Poly Films. Before the detailed SWOT analysis, let us know more about the company in-depth.

Digital Marketing Academic Challenge 2024 - DMAC

About Jindal Poly Films,

SWOT Analysis of Jindal Poly Films

Incorporated as a polyester yarn producer in 1985, Jindal Poly Films diversified in 1996 into BOPET film production. The company established its first operation in a manufacturing plant at Nasik, Maharashtra.

Jindal Poly Films is the country’s leading maker of flexible packaging films. POY and polyester chips for captive consumption are also manufactured and sold by the company. The company’s subsidiaries include Jindal France SAS, Rexor SAS, and Hindustan Polyester Ltd. 

The company also frequently updated technologies and replaced obsolete and worn-out equipment/components at its POY factories. It has a presence in 95% of the world markets through its distribution network across 40 countries.

Quick Stats on Jindal Poly Films
Year Founded 2003
Origin Nashik, Maharashtra
No. of Employees 1,800+
Company Type Public
Market Cap Rs 4,862.04 Crore (2022)
Annual Revenue Rs 1.36T Crore (2021)
Net Income/ Profit Rs 217.98 Crore (2021)


Products By Jindal Poly Films

  • Packaging Films
  • BOPP Films
  • Metalized Films
  • Coated Films
  • CPP Films
  • Thermal Films
  • Medical X-ray Films

Competitors of Jindal Poly Films

  • JBF Industries
  • Poly-Med
  • Polytronics Technology
  • Vita

Now that we know everything we need to know about Jindal Poly Films, let’s start with the SWOT analysis of Jindal Poly Films.

SWOT Analysis Of Jindal Poly Films

SWOT analysis is like a formula for identifying Strengths, Weaknesses, Opportunities, and Threats (SWOT) that a market possesses for a company. The main objective of this analysis is to help us, as investors and the company, to make business decisions wisely.

By using this method, we analyze where the company is falling short, where it is excelling, and what needs to be worked upon.

To better understand the SWOT analysis of Jindal Poly Films, refer to the infographic below:

SWOT Analysis of Jindal Poly Films - SWOT Infographics of Jindal Poly Films

So let us first start by looking at the strengths of Jindal Poly Films from the SWOT analysis of Jindal Poly Films

Strengths of Jindal Poly Films

The strengths of a firm can be positive qualities that help the company to maintain goodwill in the market or give it a competitive advantage. Mentioned below are some of Jindal Poly Films’ strengths:

  • Brand Portfolio: Jindal Poly Films are a piece of the pie in the BOPP and metallised film industry. Jindal Poly Films has a manufacturing unit in Nashik with a BOPP manufacturing capacity of 251,000 TPA and a CPP manufacturing capacity of 16,200 TPA.
  • Premium Clients: Cosmo products are exported to more than 40 countries worldwide. Cosmo’s client base includes the leading label face stock manufacturers and global flexible packaging like Amcor, Constantia, Huhtamaki, Avery Dennison etc., which service brands like Pepsico, Coca Cola, Unilever, P&G, Britannia, Parle, CP, Reckitt Benckiser, Nestle, Mars etc.
  • Solid Memorability: Jindal Poly Films items have solid memorability in the metallised and coated films industry. This has empowered the organisation to charge a superior contrast with its rivals in the container and packaging industry.
  • Extensive Network of Channel Partners: Jindal Poly Films has a broad vendor organisation and partners network that not just assists in conveying productive administrations to the clients yet additionally help in overseeing serious difficulties in the production of BOPET and BOPP films, it has an extensive network of channel partners across the world for the distribution of its range of lamination films.
  • Different Revenue Models: Over the years Jindal Poly Films has wandered into different organisations outside the basic materials area. This has empowered the organisation in all actuality to foster a differentiated income stream past the basic materials area, containers and packaging section.
  • Range of Products: The company offers a comprehensive range of speciality films for flexible packaging, lamination, labelling and industrial applications, including films such as high barrier films, velvet lamination films, and synthetic paper.

Weaknesses of
Jindal Poly Films

Weaknesses are the areas where the company is lacking behind and needs improvement. Let’s have a look at the weaknesses of Jindal Poly Films:

  • High Cost of Technology: With the rising demand for packaging products, also comes the need of being constantly updated with technology. Businesses are adopting AI and machine learning to function on a day-to-day basis but they come at a hefty price.
  • Lack of Loyalty: Since Jindal Poly Films is known to have a knack for innovation, suppliers are in a constant state of fear of being replaced by technology.
  • Declining Revenue: Due to the Covid 19 pandemic, the packaging, lamination and labelling industry had hit a major dent as many activities were put at a halt resulting in huge losses.
  • Limited Portfolio Diversification: The portfolio of Jindal Poly Films is not as diversified as compared to other industry leaders like Treofan and Cosmo Films etc.
  • Non Availability of Raw Materials: Having fewer mines under its control affects the availability of primal materials. Hence at times, there is the unavailability of the raw material which is required.

Opportunities for Jindal Poly Films

Opportunities are uncontrollable external events a person can potentially leverage. These are favourable external factors that could give an organisation a competitive advantage.

  • Neighbourhood Collaboration: Tie-up with nearby players can likewise give chances for development to Jindal Poly Films Ltd in global business sectors. The nearby players have neighbourhood aptitude while Jindal Poly Films Ltd can welcome worldwide cycles and execution mastery on the table.
  • Government Support: With new policies already supporting local businesses to prosper in the country and an increase in regulations in the industry has proven to become a huge benefit for this company.
  • Technological Advancements: Adoption of technological advancements can help curb additional costs which can be used to manufacture a new product line.
  • Changing Preferences: With government policies supporting many startups, many businesses are in constant need of raw materials. Companies need to keep an eye on these customers as they are in their experimental stage.

Threats to Jindal Poly Films

Threats are the external factors that may cause loss to the firm over time or all at once. Some of these are stated below keeping Jindal Poly Films in mind:

  • Competition: Competition from existing and foreign players is a huge threat to Jindal Poly Films. Some of the competitors are Treofan, Cosmo Films etc. Cosmo Films is its biggest competitor and is the market leader. Due to this ongoing competition, there are price cuts which lead to a decrease in profit margin.
  • Government & Environmental Regulations: The government has slightly different and more strict laws for the film industry because it is our natural core and to maintain their control over the consumption of natural resources. While on the other hand organisations concerned about the environment also have their eyes on the packaging industry due to its threat to natural resources and the environment.
  • Unstable Environment: Due to the Covid 19 pandemic, packaging demand plummeted, and ever since the industry has been coping with the after-effects of the same.
  • Shortage of Human Resources: As the company is focusing on becoming more technologically forward, the company might face a lack of human resources shortly.

This ends our extensive SWOT analysis of Jindal Poly Films. Let us conclude our learning below.

Digital Marketing Academic Challenge 2024 - DMAC

To Conclude

One of the biggest takeaways of this article can be how Jindal Poly Films has always been an inspiration to many businesses for being innovative and technologically forward. The company, being one of the leading packaging producers in India has always put a good hand forward to help the country flourish by conducting CSR activities and at the same providing quality products.

The company has ever since gained huge recognition for being one of the companies to embrace digital marketing to make its products well known. With the current trend of customers buying everything online, businesses need to follow the same and retain their customers. 

Digital Marketing is one such tool that can help businesses to approach a huge audience in the digital world. Thus, to be skilled at knowing the basics of digital marketing in today’s business scenario is a must. To learn more about digital marketing, you can head to our page and check out IIDE’S 3 Month Advanced Digital Marketing Course to know more. You can also start your journey in digital marketing by taking our short term certificate courses in digital marketing and learning different topics related to the field of digital marketing.

We hope this blog on the SWOT analysis of Jindal Poly Films has given you a good insight into the company’s strengths, weaknesses, opportunities and threats.

If you enjoy in-depth company research just like the SWOT analysis of Jindal Poly Films, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Jindal Poly Films in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts