Detailed SWOT Analysis of IRCTC – The Ownership Of Indian Railways

In our previous article, we elaborated on the SWOT Analysis of a multibillion-dollar American company, 3M company. This time, we will tackle the SWOT analysis of IRCTC in-depth.

Indian Railway Catering and Tourism Corporation (IRCTC) is owned by Indian Railways, the Department of Railways of the Government of India and provides ticketing, catering and tourism services on trains and at railway stations. It has been listed on the National Stock Exchange since 2019, with the government retaining a majority stake.

The aim of the IRCTC is to improve and develop customer service and facilitation through better industry techniques in the railway catering, travel, hotel and tourism sectors.

Another aspect that made IRCTC the giant it is now is its marketing efforts. Due to Covid, the world is going online, marketing is changing and if you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

In this blog, we will cover the strengths, weaknesses, opportunities and threats of IRCTC. Before we begin, let us learn more about the company, its history, products, services and financial success.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 27, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.