SWOT Analysis of Gloria Jeans Coffees: 360-Degree Review

Last time we saw the Business Model of Zomato, today let’s look at the SWOT Analysis of one of the most famous coffee houses in the world- Gloria Jeans Coffees.

Gloria Jeans Coffees company is one of the most loved and leading coffee houses in the world, who is majorly serving different types of nourishing coffees across more than 50 countries. 

The company has a lack of visibility due to its weak online presence, in today’s world digital marketing is very important for the growth of any business. If you want to learn more about digital marketing and its different aspects, do check out Free Digital Marketing Masterclass by Karan Shah the founder and the CEO of IIDE.

In this case study we will look at the SWOT analysis of Gloria Jeans Coffees but before that let’s learn some more facts about the company. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]